How should the traditional photo studio be transformed? simple network

If you are careful, it is not difficult to find that in the past, the streets and alleys were full of "couple-style" photo studios.

And it basically involves "copying, faxing, typing, molding, scanning and document snapshot".

Compared with these "barely living" studios, it is another emerging fashion studio, which has developed rapidly in the past two years.

It is loved by the majority of young people and consciously shared in the circle of friends. The passenger flow has reached the point where "direct access to the store can only be served at other times".

Why can these new photo studios develop rapidly and be loved by young people?

This is actually a new trend brought by the rapid development of mobile Internet. People have received a lot of information, which has brought great changes to their lives and consumption.

There is a saying called "consumption upgrade", which simply means new consumption values and leads to new changes in consumption behavior.

In the past, people's consumption values were often divided into two levels: pursuing high quality and low price, talking about following the trend, talking about popularization, and only buying expensive ones, not buying the right ones.

Now people's consumption lies in "three products", brand, quality and taste, while pursuing individuality and customization.

Mobile Internet brings consumption upgrade.

In order to cater to the values of young people's "consumption upgrade", the new studio upgraded its services. Mainly reflected in three aspects: quality upgrade, environment upgrade and service upgrade.

1. Quality upgrade. After upgrading the product quality, the original photos of 25 yuan can be upgraded to 185 yuan. On the contrary, consumers will buy more, and are more willing to spend more money to take more perfect photos of documents.

2. Environmental upgrading. More fashionable, more upscale and more beautiful decorations make consumers feel the strong artistic style while enjoying the service.

3. Service process upgrade.

It is no longer a simple "standing photo", but it will run through all aspects such as clothing selection, makeup, image design, photography, photo selection and retouching.

The service process is more standardized and perfect. This service process will make consumers feel value for money before seeing the products.

The so-called "service upgrade" is to make "customers happy", and customers are "cool" and naturally willing to pay higher fees.

With the "service upgrade", the new photo studio has brought a large number of customers. At this time, the problem came, and there were too many customers to serve.

What do we do? If the service is unavailable and users wait in line, the customer's service experience will decline.

The new photo studio adopts the way of self-service reservation by customers.

In the past, you can only make an appointment by phone manually, which is too old-fashioned, and the person who answers the phone can't quickly judge when to make an appointment for the customer. Often many customers choose the same time, and as a result, the feeling of "insufficient service" has not been solved.

Thus, the appointment system appeared. The photo studio reservation system realizes customers' independent reservation. You don't need to wait, or you just need to wait a little, so that customers can enjoy the service when they arrive, and users can also evaluate the service process to help the studio optimize the service process.

To sum up, how to transform the traditional photo studio?

It is through "service upgrade" to meet the needs of consumers in the new era of "consumption upgrade".

From the customer's point of view, consider what other needs the customer needs to meet and what are the spit points.