Tianyi Luo, the virtual singer of Japanese seiyuu Kana Hanazawa, stepped onto the New Year's Eve stage. Is it the second element rising quietly?

Kana Hanazawa, the Japanese seiyuu, first appeared on the New Year's Eve stage, and the virtual singer Tianyi Luo started singing, and Er Yuan became more and more integrated into the mainstream culture.

Speaking of virtual singers, Japanese Hatsune Miku is the originator. In 2007, Hatsune Miku successfully entered the audience's field of vision in China with a magical "Song of Throwing Onions", and was deeply sought after by domestic secondary fans with its lovely image, changeable music style and excellent sound quality. Data show that during the period of 10, Hatsune Miku has driven more than 10 billion yen of consumer market, concerts, endorsements, derivatives and other commercial values. Not even less than many real idols.

Driven by Hatsune Miku, the domestic virtual idol market has also developed very rapidly. In the past two years, virtual idols have frequently appeared on the mainstream stage. After being released, Tianyi Luo quickly became the idol of the second generation, and she began to enter the mainstream stage. 20 16 Hunan Satellite TV Spring Festival Evening, Tianyi Luo and Yang Yuying collaborated on the song "Happy as Flowers"; 20 17 12 3 1, at the New Year's Eve party of Jiangsu Satellite TV, she sang the theme song "Let Go" of Frozen with Emil Wakin Chau; 20 18 12 3 1, Jiangsu Satellite TV's New Year's Eve Concert and Joker Xue's "Dala Jump".

In the growing environment of the secondary audience, this undoubtedly gives the capital market a huge imagination space. Since the second half of 20 18, many companies, including Tencent and Billie Billie, have started to invest in the virtual idol industry. Although the audience of secondary culture is expanding, it is still a minority compared with the audience of mainstream idols, so it will take time for virtual idols to mature in China.