How was Silk Hair Care founded?

Hair care club is a hot new thing in recent years. Silk hair care, as the "pioneer of hair care products", opened up an almost brand-new market segment of hair care 16 years ago. Many people think that Silk Field started as a hair care center, but it is not. The following is a story about Silk Field that I created based on my understanding of Silk Field and some news integration on the Internet, and I will share it with you.

1.？ A difficult start

Chen Yingyan, the founder of Silk Field Hair Care, said that in fact, at the beginning of its establishment, Silk Field experienced a loss state for two or three years. At one time, employees had to pay their own wages. At that time, because of the high cost of R&D and excellent raw materials, the price of silk products would be higher than other hair care products. At that time, people had no concept of hair care and the market could not be opened, which made silk products in trouble.

2.？ Open up the hair care market

Chen Yingyan thought that since no one sold my products, she opened a shop to sell them herself, so in 2006, the first Silk Hair Care Store was born in Gongbei, Zhuhai. With the innovative mode of superimposed service of hair care products and the slogan of "baking oil more than three times at a time", Silk Field Hair Care began to gain a group of loyal users, including my mother, who is really a die-hard fan of Silk Field. She must go once a month, sometimes more than once.

3.？ Chain mode

I believe many people have found a large number of Yusi stores, whether they are community stores or business circle stores. This is actually because of the effective chain size of silk domain. Silk field adopts the mode of direct store+franchise management, that is, while establishing direct stores in the region, it also builds local back-office management companies to control and empower franchise stores in the region. Under the support of this model, Yumen began to grow geometrically and developed into a hair care club brand with more than 2,000 stores. Why am I so clear? Because my mother changed from a member of Silk Field to a franchisee, becoming one in two thousand.