The Influence of New Media on Traditional Tourism Intermediaries

The influence of new media on traditional tourism intermediaries is as follows:

A point of view

New media has had a positive impact on traditional tourism intermediaries. As a new distribution method, new media provides a platform for the development of travel agencies rather than a threat. Travel agencies can pose a threat to a single online travel platform by developing online services.

Viewpoint 2

New media has weakened the monopoly position of traditional travel agencies. With the increasing influence of new media and big data on tourism, as well as the rise of OTA and personal tourism, new media has had a huge impact on traditional tourism service providers.

Therefore, travel agencies should change their position in the industrial chain of the tourism market and integrate into the online travel market. Powerful travel agencies should become OTA, or integrate into e-commerce platform, and develop a business system with free travel products as the core.

Viewpoint 3

New media is both an opportunity and a challenge for traditional tourism institutions. The influence of the new media era on hotel management is reflected in four aspects: reducing the influence of information asymmetry and threatening consulting agency business; Broaden access to information and increase opportunities for communication; The connecting role of travel agencies began to be weakened; The integration function of the product is affected.

The new media is both a useful tool and a threat to it. It is suggested that the travel agency reposition itself. New media has not only changed the way tourists travel, but also changed the traditional marketing model of travel agencies. Travel agencies must optimize service quality, improve overall management mechanism and develop online marketing model.