China Mobile Corporate Culture

China Mobile Corporate Culture

The core connotation of China Mobile's corporate culture is "responsibility" and "excellence", i.e., to be an excellent corporate citizen with "integrity and virtue" and "generous people's livelihood".

The core connotation of CMCC's corporate culture is "responsibility" and "excellence", i.e., to be a "virtuous person" and "generous to the people", and to be an excellent corporate citizen who is helpful to the whole world, good at fulfilling its responsibilities, and progressive.

China Mobile's Corporate Culture Concept System

Corporate Values: Virtue, Thickness, Perfection

Corporate Mission: To Create a World of Unlimited Communications and Be a Pillar of the Information Society

China Mobile's Vision: To Become a Creator of Excellence

Chinese Mobile's Core Values: "Virtue, Thickness, Perfection. "

Corporate values are the enduring and most fundamental beliefs of an enterprise, the pursuit of value, the standard of value evaluation, and the spirit espoused by the enterprise and each of its members***. Whether for the enterprise as a whole or individual employees, values as a ruler, always measuring our own existence and behavior.

China Mobile's core values are "Virtue, Thickness, Perfection".

(I) Origin

In the long history of the Chinese culture, the sense of responsibility and self-improvement have always been the deepest humanistic spirit on the land of China and have become the foundation of the Chinese nation's continuous development over the past five thousand years. It has been the deepest humanistic spirit imbued in the land of China, and has become the source and strong driving force of the Chinese nation for the past 5,000 years.

Beginning with the first brave and solid step taken by China Mobile people, the practical and diligent assumption of responsibility and the unswerving pursuit of excellence have become the two main lines of our eternal spirit, which runs through every step of our down-to-earth path - building countless base stations, completing tens of thousands of kilometers of transmission, and creating a high-quality network, Providing first-class service, shaping a high-quality brand ...... has made a deep imprint on the growth, development and expansion of China Mobile bit by bit. Through the precipitation of history, we cherish and pass on the bosom of responsibility and the spirit of pursuing excellence, which is our salute to the past years and the inheritance of the glory of the past.

In today's fast-moving world, the development of economy and technology, the transmutation of social structure and culture have made the telecommunication industry face many challenges such as the increasing globalization of competition, the continuous updating of technology, and the increasing complexity of consumer market demand. Having the breadth of mind to take responsibility and the courage to pursue excellence are the requirements of the times for China Mobile, and it is also the independent choice of China Mobile to grasp the current opportunities, give full play to its competitive advantages, and continue to stay ahead of the game. It also means that, in the more competitive and diversified future, China Mobile will, as always, take the rudder of "Bending the head to be a child's ox" and the oar of "Hanging a sail in the clouds to help the sea" as its boldness and aggressiveness to carry and realize the foundation of China Mobile. To carry and realize China Mobile's dream of everlasting success, dedication to society and progress of human civilization. In this sense, "Virtue, Thickness and Perfection" is the best expression of China Mobile's inner faith and spirit.

The value concept of "Perfection of Perfection" has been developed over the last thousand years and is complementary to each other. It embodies the unique qualities of China Mobile, reflects the characteristic core connotation of the cultural system, explains the visionary beliefs of China Mobile, expresses the ideals and breadth of mind of the people of China Mobile, and integrates the modern development concepts of the people of China Mobile, and is the bearer of the sacred sense of responsibility in our heart and the narration of the complex of pursuing excellence in China Mobile.

(2) Connotation

"Virtue, Thickness, Perfection" embodies the unique qualities of China Mobile and explains the beliefs of China Mobile. It requires us to become an excellent corporate citizen who undertakes social responsibility, and it requires us to cultivate the temperament of striving for excellence and continuous improvement, and to forge the spirit of challenging ourselves and surpassing ourselves.

Correct Virtue and Thickness of Life

"Correct Virtue and Thickness of Life" is from the book "Shangshu" (尚书?大禹谟)："Correct Virtue and Thickness of Life". Dayumu": "Virtue is only good governance, and governance is in the support of the people. Water, fire, gold, wood, earth, grain maintenance, positive virtue, utilization, thick life, but and, nine work but the narrative, nine narrative but the song", is a kind of humanistic spirit inherited for thousands of years on the Chinese soil, is a kind of "responsibility" as the core of the ethical sentiments.

"Virtue" refers to the requirements and standards for individual character, cultivation, and behavior, and "righteousness" is the "virtue of being righteous", meaning that people's behavior should meet the moral requirements, and assume their responsibilities and obligations. It is an expression of the individual's highest demands on the self, filled with a strict sense of responsibility for oneself.

"Life" refers to society and people's livelihood, and even all life. "Thick life" means "thick people's life", which refers to respecting, caring for, and treating the society and people's livelihood and all life forms generously, reflecting a kind of caring for people's livelihood and all life forms. It is a kind of worldly feeling of caring for people's livelihoods and the world at large.

"Zhengde" emphasizes individual responsibility and self-restraint, while "Housheng" emphasizes social responsibility and dedication to society. "Zhengde Housheng" integrates the traditional Chinese culture and the modern enterprise spirit of China Mobile, and spiritually embodies the self-positioning and choice of China Mobile people who aspire to take up important responsibilities.

"Zhengde Housheng" is the code of behavioral responsibility of China Mobile. The employees of China Mobile should take "responsibility" as the foundation of their lives. China Mobile advocates the conscious awareness of responsibility and encourages the conscious behavior of responsibility in the whole group. China Mobile will take a responsible attitude in dealing with its relationship with all stakeholders, including users, government, partners, competitors, suppliers and employees. This is a manifestation of China Mobile's value to itself as a company by taking responsibility.

"Virtue and Thickness" is China Mobile's declaration of social responsibility. The development of China Mobile's business is based on the overall economic development of society. With a high sense of social responsibility, China Mobile will care for the society and people's livelihood, pay attention to people's well-being, be a good corporate citizen, and return to the society through various practical actions. China Mobile will pay attention to and try its best to satisfy the reasonable wishes and practical needs of people and society, give full play to the advantages of the enterprise, share the richer and more convenient high-quality life brought by communication to human beings, and make the achievements of science and technology of continuous innovation provide a boost to the harmonious and rapid development of the whole society, which demonstrates China Mobile's long-term vision and solid ambition.

Performing to the highest level of excellence

"Performing to the highest level of excellence" originates from "The Way of the University": "The Way of the University is to be clear and virtuous, to be kind to the people, and to stop at the highest level of excellence", which is a kind of career philosophy that has been practiced by many people in ancient times, and a kind of career philosophy with "excellence" as the core.

"Stop" means "reach". "Zhen" also means "to reach", and "Zhen" also means "constantly tend to, constantly close to", using "Zhen" to mean "to reach". The use of "臻" instead of "止" expresses a spirit of continuous progress, transcendence and never-ending improvement. "The ideal state is the most perfect, the ideal state of perfection. "To achieve the best" indicates an "enterprising" mentality of never-ending innovation and transcendence, a lofty spirit of tireless pursuit of perfection, and the self-positioning of China Mobile to become a recognized model of success.

"Perfection" is a state of being, a state of continuous improvement and transcendence. The process of China Mobile's "excellence" is a process of continuous improvement, up and down, innovation and self-transcendence, which will ultimately lead China Mobile to become a benchmark for other companies to learn from and catch up with.

"To be the best" is a realm, a realm that strives to achieve the best according to the inherent standards of things. The pursuit of excellence is the intrinsic driving force behind China Mobile's continuous upgrading and development, from bigger to stronger. It means that China Mobile will pursue perfection and extremity with a fearless spirit, will not be attached to historical splendor, will dare to face future competition, and will continue to create historical splendor and heights in a larger geographic area, in an unlimited technological field, and in a longer time dimension.

"Achieving the highest level of excellence" is a kind of momentum, a kind of momentum of standing in the lead. It declares China Mobile's self-positioning in the future communications industry and even in the global industry, that is, to strive for a leading position in the global enterprise. Through unremitting efforts, to become the same industry and even all enterprises recognized as a model.

"Virtue, Thickness, Perfection" is the core of the distinctive culture formed in the course of China Mobile's corporate development, and is our soul, which embodies the broad-mindedness and sense of responsibility of "worrying about the world before the world, and rejoicing after the world's happiness", and "the sky is the limit," as well as "the sky is the limit. It embodies the broad-mindedness and sense of responsibility of China Mobile, and the enterprising spirit and excellence of "Heaven walks with health, and a gentleman strives for continuous self-improvement".

(3) Commitment

Adhering to the belief of "integrity, honor and excellence", China Mobile, with the mindset of responsibility and the spirit of pursuing excellence, solemnly commits itself to its customers, shareholders, employees, partners, competitors, and the public through practical actions:

Commitment to Customers: To be an expert in providing customers with excellent quality mobile information. China Mobile to create excellent quality products and services as an eternal goal, customer-oriented business principles. In the future, the center of gravity of user demand will be extended from "communication products" to "information services", which not only means that the field of demand has been expanded, but also means that the level of demand has been deepened. China Mobile will take the initiative to adapt to the new demand, new competition and new environment, develop more attractive products and provide better services with more innovative thinking and more efficient processes, meet the diversified, personalized and informationized needs of users in a timely, adequate and sustainable manner, and create excellent quality mobile information services with the spirit of "expert", so as to contribute to the life of human beings. With the spirit of "expert", we will create excellent quality of mobile information services and add color to human life, learning and work.

Promise to investors: To be the most valuable creator. Since the day of its founding, CMCC has been adhering to the principle of integrity, highly respecting the rights and interests of all investors, treating the entrustment of investors with a highly responsible spirit, being fair and transparent in information, complying with the law, and establishing and following an effective governance structure. China Mobile will strive to achieve the optimal allocation of resources, create and maintain excellent performance, always at the forefront of the industry's development, to ensure the preservation and appreciation of the value of the enterprise, to return the long-term interests of investors, and to win the trust of shareholders by enhancing their confidence.

Commitment to employees: to become the best stage for employees to realize the value of life. Without satisfied employees, there will be no satisfied customers; without the cohesion of people's hearts, there will be no development of the enterprise. China Mobile has always adhered to the management concept of employees and enterprise *** with the growth of people-oriented humanist vision, pay full attention to human values and differences, respect for the base and core of human resources management, maximize the understanding, care, trust and enhancement of employees, to create the right space for the development of employees, to help employees realize their self-worth, to promote the play of their strengths for the development of the enterprise, for the advancement of society to create greater value for the development of the enterprise and the progress of the society.

Commitment to partners: to be the core force leading the harmonious development of the industry. Modern industrial competition has changed from individual competition among enterprises to overall competition among value chains, and the comprehensive strength of industrial value chains plays a key role in the competitive advantages of enterprises. China Mobile will establish a mutually beneficial ****-win business mechanism, cooperate extensively with all segments of the value chain, establish a closely interactive communication mechanism, consolidate and develop a healthy and harmonious partnership among industrial ****siblings, form the industry's strongest and most solid industrial alliance, and promote the formation of an "Unlimited Communications World" with excellent leadership and a strong sense of responsibility. We will promote the formation of "Infinite Communication World" with excellent leadership and strong sense of responsibility, and lead and promote the healthy and sustainable development of the whole industry.

Commitment to industry peers: To be the leading operator in promoting healthy competition and ****same development. China Mobile fully respects its industry peers and abides by the rules of competition. China Mobile regards its industry peers as mutually reinforcing industry partners, and always adheres to the principles of fairness and impartiality, and engages in positive and constructive competition with them under the framework of telecommunications laws and regulations and market rules. We are committed to maintaining a healthy market order with our peers through fair and reasonable competition and open and transparent communication and resolution mechanisms, promoting market standardization, establishing a fair and orderly space for the survival and development of the industry, enhancing the overall value of the industry, and realizing mutual promotion and harmonious development among peers.

Commitment to society: to be a good corporate citizen. "Corporate citizenship" is an important part of building a harmonious socialist society, and is also a necessary condition for a company's long-term success. In the process of seeking self-transcendence and obtaining brilliant achievements, China Mobile always considers the overall situation and takes the promotion of comprehensive, coordinated and sustainable development of the society as the basis and goal of corporate behavior. China Mobile promises to always strive to be a good corporate citizen with sound character and respect, and while undertaking basic commercial responsibilities to ensure smooth communications, it will also actively undertake social responsibilities, participate in environmental protection, education and other public welfare undertakings, and improve the quality of human life, promote scientific and technological progress and cultural prosperity, and serve a harmonious society with its unceasing pursuit of the cause.

China Mobile's corporate mission is to "create a world of unlimited communications and be a pillar of the information society"

The mission is the carrier and reflection of core values, the reason for the survival and development of the enterprise, and a fundamental, most valuable and noble responsibility and task of the enterprise. "What we want to do, why we do" the reality of the problem. The mission embodies the behavior of all employees of the enterprise **** knowledge, is to guide and inspire all employees to persevere, for the enterprise to continuously achieve new development and transcendence and strive for the source of motivation; the mission not only includes the tasks currently facing, but also covers China Mobile people's understanding of the past, reflection, and expectations and judgments about the future, revealing the basic principles and ideas of enterprise growth.

"Create a world of unlimited communication" reflects China Mobile's strong sense of mission to be the pioneer of the industry through the pursuit of excellence; "Be a pillar of the information society" reflects China Mobile's commitment to give full play to the industry's advantages in the future development of the industry, and the task of being the mainstay of social development. The "Be the pillar of the information society" reflects the fact that China Mobile will assume the task of utilizing the advantages of the industry and being the mainstay of social development in the future industrial development.

Creating a world of unlimited communication

Timely, adequate and effective communication is a necessary condition for human beings to realize the enjoyment of resources*** and for society to realize intensive and rapid development. The development of communication industry helps human beings to break the time and space barriers of communication gradually, and makes the communication between human beings more efficient and effective. The world of "unlimited communication" is the dream paradise of each of us, in the world without any communication restrictions and barriers, in the ability to "at any time", "anywhere", In a world without any communication limitations and barriers, in a world where we can communicate "at any time", "anywhere", "at will", and "without limits", human beings are free to **** enjoy all knowledge and freely convey all emotions. With its excellent technology and talent, China Mobile has made it its supreme corporate mission to create and realize the same dream of mankind, "creating a world of unlimited communication".

"Infinity" is a relative concept, with the progress of social civilization, with the change of human life pattern, people's demand for communication and the understanding of "infinite communication" is also evolving. The development of human-human communication, human-machine communication, and machine-machine communication in the future world will certainly exceed our present imagination, and the "ideal realm of human communication" will certainly be improved continuously. However, no matter how the world changes, future communications will be more convenient, flexible, economical, stylish and personalized, allowing humans to enjoy the fun of communications. China Mobile will be determined and do its best to promote and realize this trend.

The goal of "Unlimited Communications" requires China Mobile to realize "on-demand mobility", freeing the main body of communications from the constraints of time and space. This means that it must have the ability to provide customer-centered, seamless connectivity, anytime access, and intelligent terminal support to provide customers with unconstrained, end-to-end communication services.

The goal of "unlimited communication" requires China Mobile to realize "change on demand" and liberate the main body of communication from the constraints of form and media. This means that it must have the ability to provide audio and video multimedia information services, provide basic protection for all forms of information communication, and ensure the real-time, fidelity and security of information exchange.

China Mobile, with the vigor and courage of "creating a world of unlimited communication", is taking the lead in the formation and development of the new world of "unlimited communication". China Mobile will always stand at the forefront of technological development and changes in market demand, take in the changing winds and clouds, create new business models and solutions with foresight, and play a creative role in guiding technological advances, the evolution of operation models, and the evolution of market consumption, so as to become a well-deserved traction force in the development of the industry and the market.

China Mobile, with the talent and vigor of "creating a world of unlimited communications", has taken the role of leading the harmonious development of the ideal realm of "unlimited communications" as the backbone. In the future development of the new world of personal communications, China Mobile will not only maintain its own excellent performance, but also promote the healthy and harmonious development of the industry. China Mobile does not seek exclusive monopoly of the industry value chain, but pursues continuous improvement of core competitiveness, and coordinates the strengths of R&D, manufacturing, application, consumption, service support and other parties through efficient organization and control to ****together promote the progress of the industry. China Mobile will take an open stance and gather the strength of the whole industry to turn the dream of creating a new world into reality.

"Creating a world of unlimited communication", creating a new way of life, providing rich life content, improving the quality of human life, so that the busy and tired modern people can enjoy the joy of communication at any time, at any place, at any time, without limit, is the eternal pursuit of China Mobile's unremitting efforts.

Being a pillar of the information society

Informatization is an irreversible trend of today's economic and social development, and to a certain extent, it has even become an important yardstick for measuring the international competitiveness, modernization and economic growth of a country and a region. This proves that the world has entered a new economic era dominated by information industry. From a macroscopic point of view, the accumulation and application of knowledge based on information technology will improve the quality of resources at the disposal of human beings and bring new impetus to economic development; from a microscopic point of view, the wide application of information technology reduces the limitations brought by time and space to the development of the society, which will greatly improve the productivity of labor, and become a "gas pedal" of economic development. "At the same time, information technology has created a wide range of knowledge. At the same time, information technology creates the basis for the widespread ****sharing of knowledge, making the large-scale ****sharing of human civilization possible. By the current alarming development speed of information technology, we can foresee that informatization will become the main theme of world development in the future for quite a long period of time, and the information industry will always have an important influence on social development.

"To be a pillar of the information society" is the independent choice of the self-confident people of China Mobile, and it is also the arduous responsibility given to China Mobile by the great historical transition of mankind from industrial civilization to information civilization.

The information society is characterized by the creation of wealth through the efficient transmission and application of information, and the physical network resources operated by China Mobile are precisely the infrastructure for the transmission of information, and the communication services it provides are precisely the medium and means for turning information resources into wealth. Its perfect fit determines the core positioning of China Mobile in the value chain, and also determines that China Mobile will play an important role in the process of moving towards the information society.

As a pillar of the information society, and as a leader rather than a follower of the industry, it is imperative for China Mobile to continuously innovate in its business and system, so that it can pull and drive the society towards informationization, and become a pioneer and a leading force in advancing the information society. China Mobile's technological, business and operation model innovations will create a strong demonstration effect in the process of social informatization. Through the open network platform, we will attract information resource providers to create more and better information resources; through the guidance and promotion of diversified services, we will prompt consumers to use more efficient information exchange methods, more conveniently obtain the information resources they need, and turn information into wealth with higher efficiency.

As a pillar of the information society, and as a pioneer rather than a latecomer in professional technology, China Mobile will continue to improve the level of network technology and the comprehensive capacity of the network to provide society with a better infrastructure and more effective solutions, and to become an important foundation and bridge for informationization. We will ensure the timely and smooth communication and exchange of information with efficient operation, and through the continuous improvement and innovation of operation, we will pass the development of demand at the consumer level to the technical level, and the progress at the technical level to the consumer level, so as to form a benign cycle, and through our own progress and development, we will drive and push forward the progress and development of the whole society, and continuously promote the society's progress to the information society.

A big market breeds a big enterprise, and a big mission accomplishes a big cause. China Mobile is destined to take up the historical mission of "creating an unlimited communication world and being a pillar of the information society", which is a historical choice that China Mobile is duty-bound to make.

Our mission is to enable all people to enjoy the joy of communication at any time, any place and at will; to enable all people to enjoy a life that is freer and more comfortable than ever before; to make our human mind increasingly broad and open; to make the increasingly huge world easier to grasp; and to make our land a better home!

China Mobile's vision "to be the creator of excellence"

Vision is the stage-by-stage ideal of corporate development, a manifestation of the company's core values and mission in practice, and a blueprint of the company's medium- and long-term strategic goals and realizations that it expects to achieve. Vision will change with the passage of time, changes in the market and the adjustment of corporate strategy, when the enterprise enters a new stage of development, it is necessary to set a new vision, with new goals to guide the enterprise to a new success.

(I) Inevitability

"To be the creator of excellent quality" is the self-evident requirement of China Mobile's endogenous corporate character. China Mobile has chosen the faith of "Integrity, Thickness, and Perfection", which destines us to not only pursue the quantity, but also the quality. Focusing on quality and pursuing quality is the best way for us to be responsible for the society and pursue excellence, and China Mobile can only fulfill its values by creating excellent quality for the society. China Mobile shoulders the mission of "creating a world of unlimited communications and being a pillar of the information society", which means that we will always maintain the pursuit of high quality in our network, service and business, which is the foundation of "Unlimited Communications" and the inherent quality of "Unlimited Communications". This is the foundation of "Unlimited Communications" and the inherent connotation of "Unlimited Communications"; at the same time, only by pursuing the belief and practice of high quality, leading the healthy development of the industry, and promoting the prosperity of the information society, can we be worthy of being the backbone of the entire information society and a role model, and "pillars of the society".

"To be the creator of excellent quality" is the inheritance and sublimation of the image of "expert in mobile communication" that has been built up over the years. After years of hard work, China Mobile has the world's largest and best-quality wireless communications network, the world's largest customer base, a high-quality young and energetic workforce, the achievement of the "mobile communications expert" ability and image, laying the cornerstone of the creation of China Mobile's outstanding quality. With all the achievements we have made and the efforts we are making, we firmly believe that China Mobile is fully capable of becoming the world's best provider of communications services and services, and the world's best enterprise in terms of quality.

"Becoming a creator of superior quality" is the focus point for China Mobile to adapt to market demand, maintain value growth and realize new leaps and bounds in the new environment. With the development of the information society, the future demand for communication consumption will gradually change from simple product demand to complex quality demand, operators can only form long-term differentiated competitive advantages by continuous innovation in many aspects such as functionality of products, systematic service, reverence of experience and fashionable content, so as to continue the 2G advantage into the 3G era and finally realize a new leap in development.

(2) Drive

The realization of excellent quality must rely on the excellent character of all internal and external factors. Excellent operation system, excellent organization and excellent people are the indispensable driving elements for China Mobile to build excellent quality. Excellent operation system is the external manifestation of "excellence", the excellent quality created by China Mobile is generated and transmitted to stakeholders through the excellent operation system, contributing to the improvement of social informatization and people's quality of life; excellent organization and people are the cornerstone of excellence, and the overall ability formed by the organization and people constitutes the core competitiveness of the enterprise, the organization and people constitute the core competitiveness of the enterprise, the organization and people constitute the core competitiveness of the enterprise. constitute the core competitiveness of the enterprise, the enterprise organization and the behavior of the human style to produce influence, only excellent organization and excellent people will have real core competitiveness and influence.

"Creating an excellent operation system" means that China will strive to build a first-class communication network, a first-class operation support system, a first-class service system, a first-class marketing system, a first-class business development system and a first-class enterprise IT system.

"Constructing an excellent organization" means that China Mobile will constantly realize the self-transcendence and perfection of the organization, strive to form an innovative, efficient, and harmonious learning organization, and actively undertake social responsibility to become an excellent part of the social organism.

"Cultivating Excellent Talents" means that CMCC is committed to cultivating a team of talents who are visionary, passionate, determined, diligent, pragmatic, honest, trustworthy, conscientious, responsible, respectful, willing to share, and professional.

Excellent operation system, excellent organization and management, and excellent workforce will forge China Mobile's excellent corporate quality; and this corporate quality is the source of creating impeccable service quality and business quality.

(3) Connotation

The core of becoming a creator of excellent quality lies in the insight, excavation and satisfaction of customers' needs as the goal, the continuous improvement of each link of the enterprise value chain as the strategy, and the systematic combination of people, organization and operation system as the base, which can be achieved from the leading network quality, accurate billing system, in-depth understanding of the customers, satisfactory customer service, innovative business products, trustworthy brand and other aspects. products, innovative services, trustworthy brand and other aspects to shape the excellent quality of China Mobile's services.

Becoming the creator of superior quality means that China Mobile will continue to lead in network quality. The "lead" here has both static and dynamic meanings, that is, both the "present" lead, but also to achieve the "future" lead. Static point of view, to achieve a wide range of tight geographical coverage, fast and clear information transmission, stable and secure support system, to ensure that customers realize "at any time, anywhere, with the heart" of the barrier-free communication and "no matter where you are, China Mobile is always around" service! The declaration of "No matter where you are, China Mobile is always around". Dynamically, it is necessary to be market-oriented, make forward-looking judgments and grasp the development trend of the future network, introduce new technologies at the right time, continuously improve the level of centralized management of the network, and make every effort to build a technologically advanced network ahead of its competitors, so as to consolidate long-term competitive advantages by providing advanced services and services driven by the advanced network.

"Becoming a creator of superior quality" means that China Mobile has to realize its commitment to respect customer value with an accurate billing system. The billing system should be able to adapt to the company's long-term business development, meet the actual needs of diversified billing for complex services, and reflect China Mobile's long-standing and consistent respect for customer value and compliance with customer commitments.

Becoming a creator of superior quality means that China Mobile must have a deep understanding of customer needs and meet them in a targeted, high-quality manner. Customer demand here refers not only to actual demand, but also potential demand; not only group demand, but also personalized demand; not only simple communication needs, but also covers the rich and colorful communication needs in life. Through its nationwide customer feedback network and customer demand understanding mechanism, China Mobile will ensure a keen grasp of the full range of customer life patterns, and promote the integration of communication and life in the wireless world of the future through insightful efforts.

"Becoming a creator of superior quality" means that China Mobile will continue to abstract and refine the value of its existing products and services, forging a classic brand worthy of customers' permanent trust. In terms of system, it will forge a combination of brands that are differentiated from each other and closely complement each other, and continuously improve the overall brand planning on the basis of in-depth understanding of customers and market segmentation; in terms of positioning, it will give different brands differentiated intrinsic characteristics in accordance with different target customer groups, and enrich the cultural connotations of the brands; and in terms of strategy, it will take the brand as the main line, and integrate services, services, pricing, and publicity of various marketing links.

China Mobile will be committed to our high-quality creation and dedication to eliminate barriers to human communication, enrich people's lives, improve the efficiency of social production, and promote the enhancement of human life and social civilization, so as to enable people to fully enjoy a new world of free communication and freedom of life.