What is the market prospect of aromatherapy?

The core data of this paper: the market size of essence; Competition pattern of perfume enterprises; Competition pattern of perfume brands; Development prospect of spice market

—— In 2022, the market scale of China's spice industry exceeded 654.38+0.7 billion yuan.

In 20 1 1-20 16 years, because the use of fragrance has not yet formed a common consumption habit in China, the market scale is lower than other daily chemical products. However, after 20 16, with the gradual increase of the middle class population, fragrance products, as products that can set off the quality of life, have experienced explosive growth in fragrance market sales. At the same time, at the moment of personalization, odor personalization has become a way for consumers to express themselves, and the demand for fragrance has gradually increased. In 2022, the perfume market in China reached 654.38+07.43 billion yuan, a year-on-year increase of 23.68%.

-European and American companies have a high market share.

Because the concept of fragrance consumption in China is relatively weak, the investment of local enterprises is relatively limited. Most enterprises in China come from Europe and America with strong perfume culture. Among the top 20 domestic perfume sales enterprises, China enterprises only have shanghai jahwa, ranking 20th.

In terms of market share, Dior has the highest market share, accounting for 16.3%, while Chanel and Estee Lauder have little difference, accounting for 15.4% and 12.2% respectively.

Note: As of June 4, 2023,65438, Euromonitor has not released the data for 2022.

-Foreign brands occupy the perfume market in China.

In 20021year, Zumarong was the brand with the highest market share in China, accounting for 9.6%, followed by Dior perfume, accounting for 8.5%, and China perfume market was still dominated by foreign brands.

Note: As of June 4, 2023,65438, Euromonitor has not released the data for 2022.

-In the future, the perfume market in China will develop into a niche market.

In the future, the fragrance industry will develop in the direction of niche, expand offline channels and take an "unusual road".

-In 2028, the perfume market in China is expected to exceed 53.9 billion yuan.

With the development of economy and the improvement of people's living standards, the status of incense in people's lives is slowly changing. As a luxury, perfume has gradually become people's daily necessities. As the world perfume market continues to slump, international perfume manufacturers begin to pay attention to China. According to statistics, although the global perfume consumption has reached 44.26 billion dollars in 2020, and more than 300 new products are listed every year, the European and American markets have been growing slowly or even declining, while the growth rate of perfume consumption in China market is obvious. On the other hand, with the rise of the middle class in China, there will be a huge consumer demand for perfume products. JerryVittoria, global president of Finmeiyi Advanced Perfume Business Department, said that international customers are obviously expanding into the China market, including Estee Lauder, L 'Oreal, Zumaron and so on. China perfume market has great potential for future development. It is predicted that by 2028, the perfume market in China is expected to exceed 53.9 billion yuan, with an average annual growth rate of 20% from 2023 to 2028.

For more research and analysis of this industry, please refer to the analysis report of Foresight Industry Research Institute's Development Prospect and Investment Strategic Planning of China Aromatherapy Industry.