How to make small dealers bigger and stronger?

First, the distributors of news brands should have good ideas to become bigger and stronger regional kings. Bigness is the foundation, the first step forward, and strength is the ultimate foundation. We often say that thinking determines thinking and thinking determines the way out. To be bigger and stronger, dealers must have good ideas to lead their own actions. Only in the right direction can their actions gradually approach the goal, and all this requires dealers to have good ideas, that is, dealers' business philosophy and marketing awareness. In the marketing activities of modern enterprises, when choosing distributors, the first factor of choosing distributors is undergoing fundamental changes. In the past, we valued the scale strength of dealers, but now we value whether the concept of dealers is consistent with enterprises, especially those excellent enterprises, because only when the concept of dealers is consistent with enterprises can we keep pace with enterprises in concepts and goals and reduce friction in the process of cooperation. So that the two sides can develop rapidly in cooperation and achieve a win-win situation. So for any dealer, whether there is a good idea is the key to the problem. To make yourself bigger and stronger, being bigger is the first step forward. Choosing an excellent enterprise and having a good product is the premise for dealers to grow bigger. A good idea can undoubtedly find a reliable backer for its own development and establish a basic guarantee for dealers to become bigger and stronger. Second, we should have a sense of cooperation and be good at cooperation. Modern enterprise management pays attention to division of labor and cooperation, and each takes advantage of its own strengths. All businesses in the world need the mutual support of all parties in order to have a perfect result, and all these need cooperation. As a hub connecting enterprises and markets, dealers should always deal with enterprises and members of distribution channels at all levels. The status and nature of dealers require dealers to have a sense of cooperation first, because only by cooperating well with enterprises and channel members can they have long-term business. Secondly, as a part of an enterprise's regional market, dealers need the assistance of manufacturers when landing and implementing some promotional activities. In marketing activities, dealers need the necessary understanding and support of manufacturers and the help of channel members. In particular, dealers should always cooperate with channel members and face various channel members, which requires dealers to be good at cooperating with them. Only with good cooperation can enterprises, distributors and channel members complement each other and take what they need, and distributors can be more stable on the road of becoming bigger and stronger. Third, choose a good partner. There was once a story in which a young man asked a master, "How can I become a millionaire?" The master replied, "Who are you with?" The young man said, "I am with some people like me." The master replied, "If you want to be a millionaire, then you can stay with the millionaire." The young man asked, "How can I become a multi-millionaire?" The master replied, "Then you are with a multimillionaire." . This story gives us a simple moral: you need to be with the kind of person you want to be. The same is true for dealers. As a distributor, if you want to be bigger and stronger, you must choose to cooperate with excellent enterprises and grow together with excellent brand enterprises. It is often said that choice is more important than hard work. As a distributor, choosing an excellent enterprise can help them learn advanced management methods, advanced marketing awareness and advanced business concepts, and build a good development platform for their own upward channel with the help of excellent brands of excellent enterprises. If you choose a bad enterprise and make a wrong decision, there will be no good result in the wrong direction. Fourth, we should establish our own marketing management model. The successful distributors of news brands have their own unique marketing management mode, which is the "unique secret book" of distributors and the magic weapon for distributors to obtain profits. As the saying goes, "No rules can make Fiona Fang", for dealers, the determination of marketing management mode means the determination of dealer channel construction, product mix construction, marketing system architecture, organization and operation process. This is a trade-off process, and it is also a reference standard for dealers to choose among many products. Without such a marketing management model, it is easy for dealers not to know the choice when faced with many temptations. As a result, dealers deviate from their main business and development direction, and it is difficult to establish their own advantages on the road of specialization, attract the attention of outstanding enterprises and lose the opportunity to become bigger and stronger. Fifth, to do a good job in the service and control of terminal channels, one of the important criteria for enterprises to choose distributors is the ability to control distributor channels. It can be said that the ability to control channels is one of the reasons why enterprises choose distributors. But in reality, we can often find that many dealers are asking how many salesmen the enterprise can support when they cooperate with the enterprise. I believe that only enterprises can support salesmen to do this business well. In fact, this is a manifestation of the dealer's weak control over its channel members and terminals, and it is also a manifestation of the dealer's weakness. As a distributor of an enterprise, its purpose is to realize rapid distribution through network channels such as distributors. Powerful dealers can spread their products to any channel under their jurisdiction in a short time, fulfill the purpose of satisfying consumers and realize the possibility of sales. As a distributor, to be strong, we must have this core competitiveness, that is, the terminal control ability of distributors to channel members. Because for the dealer group, whether it is financial strength, personnel team or other aspects, it is difficult to have an advantage over the enterprise, but there is no doubt that the dealer has advantages in terms of weather, location, people and people, which is also the place where the dealer can easily build his core competitiveness. To do this, first, dealers should make profits for their channel members in their own channel construction, and second, they should let their channel members have no worries and trust and support themselves through their services. 6. Have a strong enterprising spirit: being rich and stable is a state of existence, and continuous progress is also a state of existence. However, in today's increasingly fierce market competition, if you don't advance, you will retreat. For dealers, it means being surpassed by your opponents. As a distributor, if you want to be bigger and stronger, you must not be satisfied with your current situation, and always maintain a strong enterprising spirit and enterprising spirit, so that you can see farther and have bigger goals. Only in this way can we pursue success again and again, keep ourselves on the verge of failure, have a strong sense of crisis at all times, and urge ourselves to constantly strive to find new goals and realize our goal of becoming bigger and stronger. Seven, build a sales team When it comes to building a sales team, many dealers are either worried that the cost is too high or they are worried that they can't support their own business personnel. They don't want to find someone to form a team and stick to their "mom-and-pop shop" model. As a result, they will always be small bosses, because the "mom-and-pop shop" is doomed to fail to grow, and no matter how strong the individual is, it will eventually come to an end; There are also some dealers who are willing to recruit people and often let their sons and daughters-in-law join relatives and friends. Without any experience and training, I just learn by doing. It doesn't matter whether what they have learned is right or wrong. The key is to act according to the boss's will. The boss also takes it for granted that these "stragglers" are his own sales team, and the final result is that these dealers may be bigger, but only on the surface. At the first sign of trouble, the birds will disperse. This is because it is difficult to be strong, because it requires a solid professional foundation. Therefore, as a distributor, if you want to achieve your big and strong goals, you must establish a complete sales team. This team must have a management system, an operation mode and a professional division of labor, and its personnel must be trained and have professional skills. Only by establishing such a sales team can dealers carry out professional market operation. Only in this way can we better understand the intention of cooperative enterprises, and only good and excellent enterprises are willing to cooperate with them, and only in this way can dealers be freed from their daily affairs, concentrate on their own development prospects and realize their desire to become strong. Eight, strengthen the ability of product promotion, Excellence comes from the ordinary, and the ordinary breeds greatness. No product is born to sell well, and the development of its products will always follow a track of never selling well, selling well and then selling well. Many dealers are always full of regrets when they see that the products they are looking for as agents have become best sellers in others' hands. This aspect actually reflects the weak link of dealers' ability to promote products. In fact, this regret is completely unnecessary. Opportunities always favor those who are prepared. Every enterprise will continuously introduce its own new products every year. As a distributor, opportunities will always come as long as you constantly strengthen your ability to promote products. The stronger the dealer's ability to promote new products, the more successful the new products created, the greater the influence on online manufacturers in the market, the greater the attraction to enterprises, and the greater the possibility of getting support and becoming bigger and stronger.