What are the common ways of network promotion methods?

The main summary of these promotion methods:

(a) search engine promotion

Search engine promotion is through search engine optimization, search engine rankings, and the study of the popularity and relevance of the keywords in the search engine results page to achieve higher rankings of the marketing tools.

Search engine promotion can be divided into two kinds, one is paid, one is free, paid refers to SEM (search engine bidding ads), and free refers to SEO (search engine optimization)

(2) classified information, B2B platform

Classified information sites are based on people's needs are different, classified in order to facilitate the search, so classified information sites The user group is often larger, is one of the good channels to do network promotion. It is important to note that the choice of classified information sites should be selected some Pr high, ranking, included in the good results of the site.

Recommended some of the site: 58 Tongcheng, Catch.com, people's network, classifieds 168, YiDeng.com, JiuJiu information network, list.com, WaKu.com, good speakers, this question network, station network, ZhiQi.com, and other classified information platform.

Additionally, B2B platform is a mode of e-commerce, the role of direct access to sources is still quite large, this aspect of the prominent B2B platforms such as Alibaba, Huicong.com, Hongyu cloud promotion and so on.

(C) soft promotion

Soft promotion, as the name suggests, is to use the article to do the promotion, the more different is that this article is a kind of soft, relative to the hard advertising, this article has a "soft" characteristics. Through the promotion of product articles written, and then to some portals, forums, etc. released, adhere to, the effect is certainly also very good.

(4) Infomercials

Infomercials are advertisements located in social media users' friends' feeds, or in the content streams of information and audiovisual media. Examples of infomercials are Tencent WidePoint, Today's Headline advertising platform, Sina Fanpass, and other advertising platforms such as Sohu.

It is placed on the indicators are: interaction rate, thousands of exposure cost, single click cost, download conversion rate, the acquisition cost of a single activated user, the user retention rate, the skills of placement, mainly can plan multiple promotional points, through the pre-programming a large number of promotional IDEA, quickly test the effect; secondly, to find the target user accurate placement; and, to focus on optimizing the landing page, improve the Click rate.

(E) Self-media platform promotion

Self-media such as Baike, today's headlines, big fish, penguin and other platforms, these are for the content creators to provide the content release, content realization and fan management platform, the marketer can be through the continuous output of quality content, good at catching the hot news events, catering to the taste of the headline users to read the writing of relevant commentary articles, etc., to improve brand promotion, on the one hand, and on the other hand, to focus on optimizing the landing page, to improve the click rate. On the one hand, it improves brand promotion, on the other hand, some self media platforms can also leave promotional links or other promotional methods.

(6) Baidu's products

Baidu, as the world's largest Chinese search engine, has its own products, including Baidu Know, Baidu Experience, Baidu Library, Baidu Baike, Baidu Word of Mouth, Baidu Sticky Notes, and so on. Baidu's own products have high weight and rankings, which can play a good role in brand promotion and publicity.

(VII) WeChat promotion

WeChat promotion is a kind of enterprise or personal marketing mode in the era of network economy. It is a network promotion method that has emerged along with the hotness of WeChat. WeChat promotion is mainly embodied in the regional positioning marketing with the mobile client in the Android system, Apple system cell phone or tablet computer.