20 19 what business is good and which physical stores will not be eliminated? (Now the physical store business is getting worse and worse)

The traditional physical store is a dead thing, but it is regarded as the carrier of trading, sales, product display and service. This kind of physical store will be under increasing pressure, but which one will be eliminated and die first? We summed up a few. The first is not to provide value, such as simply buying and selling to earn the difference. This kind of store is worthless in the commercial link, because it will definitely die if it does not increase and change the commercial circulation link!

The second kind of storefront, lacking cultural connotation and service as the carrier, will also die out. For example, you can see that many teahouses, cafes and clothing stores now use the front end as the sales and trading service of products, and there is also a back-end area for social interaction. Now many people call this area the human resources bank of physical stores! If your physical store doesn't have the social function, it will definitely be eliminated!

The third type of storefront is that there is no system behind the storefront. What's behind your store? If you are behind your shop, you must be dead. There must be systems behind your store, such as supply chain system and service system. Let's make a simple analogy! The physical store is real, so is there any virtual protective layer around it? For example, brand, personalization, self-media resources, online, social fission, system, look at these are all what your physical store should have. Sometimes, physical stores can't make a difference just by a single product, so what do you make money from? What does your income model depend on? Do I still rely on this system? Come and finish it!

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The law of business development is changing.

First of all, a very important reason is: too much competition!

Nowadays, many people ask what small businesses do, and more than half of them first think of opening a shop.

Most people can't think of any other way to make money except opening a shop.

This is a man who is ready to start a business. He is ready to enter the market.

I saw on the Internet that at present, more than 70% of the physical stores in China do not make money, and 80% of them will close down within one year!

Why is this happening? Because of competition. There are too many people opening stores. And the Internet, the competition can be described as fierce.

In recent years, customers have changed more! Are customers getting more diligent or "lazy"? Think about it: Are there more and more people shopping online or fewer and fewer? Are there more and more people ordering takeout or delivering food, or are there fewer and fewer people?

Is there more and more otaku and otaku, or less and less?

The high efficiency of the Internet will make people more and more "lazy"!

What way can solve people's needs faster and more conveniently, people will choose what way to use!

It's different now. Customers can choose. Customers don't have to go out, they can buy anything by clicking their mobile phones.

Ma Yun said: The poor bathe and the rich brainwash! Niu Geng has planted all his life, and no field belongs to cattle; Working all my life, no career is my own. This society, diligent feet, will never catch up with the wisdom of the brain! If you want to have a high vision, deep thinking and rich wealth, please keep up with the successful career and environment! Do the right thing to win a game and win a lifetime with the right person! There must be a reason why a person has not succeeded at the age of success! If you continue to stay in the past environment and use past ideas and practices, you will definitely only get past results! If you want to break through, you must change the environment, change your thoughts and actions through the environment, and create a new generation of Internet business opportunities, which will be an unprecedented business opportunity and a business opportunity that will change everyone!

Judging from the current situation, restaurants, fruit and vegetable stores, convenience stores and service stores are the least likely to be eliminated, and these e-commerce companies are irreplaceable. If drugs and cigarettes are released, pharmacies and cigarette shops will also disappear in a large area.

In fact, most of the physical stores we can see now are basically offline industries that will not be eliminated for the time being, but it does not mean that all stores will exist. It just means that there will always be physical stores in this industry, and the survival of the fittest will always exist. Large-scale eliminated physical stores can be completely replaced by e-commerce, and the products are highly standardized, such as electronic products, digital products, books and so on.

Now the competition in all walks of life is more intense, and no industry is easy to do. Even though many industries have not suffered too many online shocks, they are still getting worse and worse, such as catering. The bonus of a new joke is fleeting, and it is not as good as it used to be. It's easy for anyone to get a piece of it.

So in order not to be eliminated, first ask yourself what features and services I can provide to consumers. What pain points can I solve? Why can I stand more firmly than others? If you have something that others don't have, you won't be eliminated.

I don't think experienced stores will be eliminated. For example, if you have a haircut and take a bath, no matter how well your internet develops, you can't say that you will take a bath online. You may cooperate with online publicity and advertise, but you won't say that you will be eliminated.

There is also a service type. Although the internet is convenient now, there are also many problems, that is, the service can't keep up.

20 19 is the bonus year for offline stores.

1. CCTV has reported that online and offline integration development; "Social new retail" has become the mainstream business model;

2. Ma Yun once put forward the concept of "new retail", and this year is the landing stage of new retail. For example, some time ago, "gathering together" went public, and new retail sales blossomed and continued to be implemented; At the end of 20 18, ma yun proposed "online and offline global marketing", that is, online and offline extension;

3.20 19 is a hot year of "community group buying", which further shows that online community extends to offline community physical stores and becomes a community group buying.

So there are indications that physical stores will only get better and better. However, many people's physical stores are closed due to Qian Chao.

It shows that the business model of physical stores operated by many people has completely failed to adapt to the development of this era.

Where do traditional customers come from? I don't know. Where are the customers going? I don't know, in short, I just can't stick to customers; My body is not idle from morning till night, but I don't want to think about strategy with my head empty; Can only rely on products to earn the difference, the profit model is very single and so on.

In short, the operators of traditional physical stores can't integrate and develop their own stores from offline to online. There is no profit, no employees, no customers, no partners, no distribution, no integration, no group buying, no team fighting, no second grab, no membership management system, no WiFi management system and no digital shelves. In short, there is no system of transformation and upgrading. # Social New Retail #

# Physical storage fission system method #

If it is purely physical, it is recommended to start with aspects that cannot be solved online, such as haircut, accommodation, and eating. It can also be combined with Tik Tok, Aauto Quicker and other media platforms for offline drainage, which is also the general trend in the future. In the future, the days of traditional e-commerce and traditional entities will not be too good. I am Taobao women's dress, and I am also seeking transformation this year.

Hello! I am an entrepreneur in Shenzhen, mainly an authorized dealer in Beijing Tongrentang, expanding all channels and hoping to cooperate with physical stores.

Physical stores will not disappear, but now operating costs are rising. Some physical stores have been replaced by e-commerce. What will not be replaced? What customer experiences are your unique strengths?

Every time I see the word "physical stores are eliminated", I am always surprised: Are we really going to never enjoy shopping again? The answer is definitely not! Some shops with no experience, no characteristics and no fans are inevitable to be eliminated! All the surviving shops must have a label that customers can firmly remember. For example, this shop is the most professional shop in the city and the largest fishing gear shop! This store is the largest small women's clothing store in this city! Remember, there must be a physical store in the future, which must be the first or the only one! And strive to achieve the first market segment! If you can't be the first in the country, be the first in your area! If you can be unique, then you will wait to count the money!

Every industry has its advantages and disadvantages.

Similarly, there is no business that is absolutely easy to do, and there is no business that is absolutely difficult to do. Only operators who don't know how to satisfy consumers and solve their needs. After all, the physical store operation has lasted for thousands of years since the establishment of the commodity society, which shows that it can stand the test of history.

And what you said on 20 19 that business is good and will not be eliminated. I personally think so.

To be an innovative physical store, innovation is a necessary self-innovation in every industry. Taking the traditional catering industry as the first priority, we have to eat it every day. Now the business is developed, not to mention the catering industry. Every city has food streets, food cities and so on. Think about how you can win the trust of customers among thousands of competitors. The answer is innovation, which is different from others' tastes to attract consumers.

A physical store is no longer just a place for business and display, but more importantly, a place for businesses and consumers to communicate with each other, so that customers have a sense of belonging. This is a feature that a physical store should have. Now many businesses just regard physical stores as sales places.

Thirty years in Hedong, thirty years in Hexi, one day the online store will decline.