Traditional Culture Encyclopedia - Traditional festivals - How does new media impact or influence traditional media
How does new media impact or influence traditional media
Main aspects:
The diversion of the audience. Newspaper circulation declined significantly, the TV on rate decreased year by year, the loss of the audience basically to the Internet, cell phone media transfer.
The seizure of the advertising market. Newspaper and television advertising revenue has fallen sharply over the years, and the share of the decline has basically flowed to the new media market.
The transfer of capital. Investment in traditional media is greatly reduced, while the venture capital market for new media is hot.
Other
Personal opinion, for reference only
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