The difference between boss and hugo boss

Hugo. Boss is a famous German menswear brand, and 1923 was founded in Germany. Its Chinese translation is "boss". Hugo. BOSS is a general brand and the name of its founder. Is the boss Hugo? The men's wear series in BOSS, one is HUGO BOSS's brand, and the other is HUGO.

2. The main products are different:

Hugo. Boss brand mainly deals in accessories such as men's and women's clothing, perfume and watches. Boss brand mainly deals in men's wear, and recently launched perfume this year.

3. Different positioning:

Hugo. Boss's main clothing is mainly aimed at young people. Its design is avant-garde and fashionable, and it uses the latest fabrics to make clothes, which is suitable for young men who are chasing fashion.

The consumer group positioning of boss brand is urban white-collar workers, which is subdivided into black label series (black? Label), orange label series (orange? Label) and green label series (green? Label).

Extended data:

Hugo boss brand culture:

20 13 Jason Wu, a designer from China, was appointed as the artistic director of women's wear of BOSS brand under HUGO BOSS. Insist on perfect design, high quality and handwork. In short, HUGO BOSS stands for creation, innovation and progress.

Jason Wu said, "I've always liked Hugo Boss. In addition to their extraordinary tailoring design and all kinds of high-tech advanced equipment in HUGO BOSS design laboratory, I plan to present a series of women's wear series full of toughness and femininity, so that he can keep pace with the most representative men's wear of the brand. "

HUGO BOSS insists on the design and quality of products, which is worth the money. All kinds of products and series under the name follow the same design concept, so they all show HUGO BOSS's unique brand style. The main line BOSS brand is famous for its simple and modern design and high-quality details. Perfect cutting and careful materials. Suitable for any occasion, it is the choice of men and women who pay attention to practicality and quality.

Hugo is characterized by creative design, but the quality is still in line with HUGO BOSS level, suitable for modern men and women who insist on their own style. In addition to the core fashion collection, HUGO BOSS also pays attention to the quality of accessories and non-woven products (including glasses, perfume, watches and shoes). These products are licensed for production, and Hugo Boss cooperates with partners.

HUGO BOSS's quality control department supervises every production process to ensure that HUGO BOSS's strict requirements are met. HUGO BOSS is not only a company that produces fashion and accessories, but also an art patron. Since 1996, Hugo Boss has cooperated with the Guggenheim Foundation of new york to award the Hugo Boss Prize.

Hugo Boss Award is awarded every two years, and a jury composed of museum directors from all over the world selects artists who have made contributions to contemporary art, regardless of age, gender, nationality and media. The finalists are Gu Zhengfang, Kazuhiko Hachi, Olafs Eliasson, Francis Alice, Pierre Hughie and Anri Sala.

In addition, Hugo Boss also sponsored contemporary artists such as Jeff Koons, dennis hopper and Frank O. Gehry to produce projects related to Hugo Boss, which not only enhanced the depth of the projects, but also added artistic value to Hugo Boss brand. In sports, HUGO BOSS sponsors Formula One racing, IRL, golf, tennis and skiing.

These sports also represent the image of the boss brand: success, vitality and internationalization. Paying equal attention to aesthetics and quality, HUGO BOSS embodies customers: success, self-confidence and Excellence.

References:

Baidu Encyclopedia-Hugo Boss