Characteristics and channels of agricultural products circulation

The circulation characteristics of agricultural products have obvious seasonality, great dispersion and complex technology.

The circulation channel of agricultural products refers to the channel through which agricultural products enter the circulation field from production to connect consumption, that is, the way through which agricultural products are transferred from producers to consumers.

The circulation channels of agricultural products can be divided into direct circulation channels and indirect circulation channels; Franchising, opening commercial channels and production and marketing channels; Circulation channels for planning and market regulation.

First, the characteristics of rural circulation channels

Agricultural production is restricted by nature, and the seasonality and regionality of production are obvious.

Agricultural production is a mode of production formed by farmers with seasons and local topography. Spring ploughing and autumn harvest, what kind of terrain is suitable for planting what kind of crops, is not transferred by the will of farmers, so agricultural production is restricted by nature, and the seasonality and regionality of production are obvious.

The consumption of agricultural products is perennial and universal.

Agricultural products are the necessities of three meals a day and are indispensable to maintain the characteristics of daily life. The consumption of agricultural products is perennial and universal.

Agricultural products are perishable, fragile and not storable.

Agricultural products, especially vegetables and fruits, should be kept fresh. Seafood and meat are also perishable. Agricultural products also need special big bags during transportation to avoid being damaged during transportation. We usually put the food we buy home in the refrigerator, so agricultural products also have the characteristics of storage resistance.

Change from single circulation in the past to diversified circulation

The previous farm circulation model was single, from vegetable fields to vegetable markets, and the traditional offline sales model. With the rapid development of the Internet, the traditional offline mode has gradually developed into a variety of innovative, humanized design, personalized service and diversified circulation modes, such as offline and online combination, small program community group purchase, supermarket door-to-door delivery and so on.

Direct selling has become the main mode.

Farmers used to sell their products to consumers and the public through wholesalers and retailers. Nowadays, more and more farmers directly sign sales contracts with large retailers and supermarkets, or send them to classified packers for packaging and re-export, or sell them directly to local processing enterprises.

Emerging retail methods are playing an increasingly important role.

Due to the rise of super-large supermarkets and large chain fresh-keeping companies, more and more traditional stores have been eliminated. Small retail stores are also constantly thinking about changes in the reform, cooperating with various online organizations, such as Meituan, various fresh delivery software, and community supermarkets to establish their own customer WeChat group and establish their own stable customer base.

Characteristics of different packaging forms

The so-called clothes make the man, and the product depends on the packaging. Under the influence of lazy economy, products are no longer afraid of deep alleys, but also afraid of deep alleys. It can be said that the packaging problem of products is the primary problem to be solved in developing personalized characteristic agricultural products, and characteristic agricultural products can also be marketed through personalized packaging and advertising. Such as a trend, or "fashionable words" to attract the attention of young people now, so as to ensure their leading position in the trend.

The production process creates characteristic agricultural products and highlights its own advantages in the production process of agricultural products.

In the market, we noticed that the same kind of poultry sold at different prices because of different feeding methods, so many people began to use characteristic feeding methods to raise animals. Some people feed pigs with mountain spring water. They first choose good varieties, and then use mountain spring water every day from piglets until they grow into "mountain spring pigs" The pork produced by this method can be sold for more than 60 yuan per catty in the market, and the product is in short supply. Similarly, a chicken farmer will set up a chicken farm on the mountain, let the chickens run around the mountain, feed the whole grains and let the chickens grow in the wild environment. The price of chickens fed in this way is much higher than that of chickens fed in feed. The majority of small and medium-sized production enterprises use innovative methods to increase the added value of products, thus achieving the purpose of increasing income.