Theme program of the Tanabata activity

Location:

Jinjiamei store and the surrounding area

Theme conveying performance:

Throughout the activities, forming the main performance.

Effective interactive interpretation and content communication.

Labeling of all supplies.

All publicity.

Social impact and word-of-mouth.

Overview of the event:

Expected goals of the event

Goal 1: To establish a strong brand in the jewelry industry during the Tanabata event.

Goal two: through this activity, the company's image and social reputation to further enhance.

Activity appeal object: activity location area for the crowd.

Appeal elements: warmth, romance and carnival.

Activity form: warmth, romance, carnival and game-based activities, with the theme of Tanabata Chinese classical Valentine's Day. Close the relationship between the company and new and old owners, customers, establish the company's reputation, enhance customer recognition of the company and the company.

Activity concept

Tanabata Valentine's Day, the classic love of the millennium in China. With the invasion of Western culture, it is gradually forgotten. Fashion trend elements - retro.

Second, the theme of the event

Crafty hands to pass the love, romantic marriage a line hold.

Third, the object of the event

all customers, audience, potential customers

Fourth, the time of the event

Tanabata

Fifth, the location of the event

the stores

Six, the number of applicants

male and female maximum of xx each, ***xxx people.

VII, the implementation of the program

1, personnel requirements: 18 years of age or older, male and female couples.

2, through a variety of ways (online and offline various platforms) and other media ways to publicize, cause people's awareness.

3, the advertising design needs to be novel, the visual sense is refreshing (recommended to use the idea of professionals), publicity, reflecting the seriousness of the activity of the attitude of responsibility, to improve the company's sense of trust, to show the difference with other activities of this type.

4, this activity focuses on the object of how to propose couples group of people, so in terms of activities, the layout of the scene needs to be elegant, warm, reflecting elegance, taste, level, the scene hosts (recommended by professionals) to create an atmosphere of relaxation, enjoyable, and at the same time actively mobilize the enthusiasm of the guests, so that they have ample opportunity to show their own to increase their attractiveness, to achieve the initial participation in the activity! The purpose of the event is to create a relaxed and pleasant atmosphere.

Eight, the content of the activities

1, the game interaction

Talent show (can be a plot show can also be singing or other talent)

Plot show is required to interpret the modern version of the ancient love story (to find their own partner). The story of the love of the cowherd and the weaving maiden is the version. Souvenirs will be given to those who participate in the performance.

2. Needle Threading Contest

The requirement of the self-selected block is that whichever pair threads the most needles within the specified time will win the final victory. The winner will receive the grand prize of a pair of diamond rings.

This segment is based on an ancient folk event held during the Northern and Southern Dynasties in honor of the Weaving Maiden's wisdom and ingenuity. The original name was "Knot colorful wisps wear seven holes needle". It is a great way to show the couple's... The couple's tacit understanding and the girls' dexterity.

Since it is a traditional Chinese Valentine's Day, there should be traditional Chinese cultural factors. This point can be seen in the Chinese women's wisdom, skill.

Nine, site layout

Ribbons, paper cranes, flowers, simple decorations, such as held in the evening need to use the lights to create the effect.

Ribbons: Use ribbons to knot a flower ball on the ceiling, stretching out four racks. Hang colorful strips, paper cranes, flower petals on the shelves.

Paper cranes: make two garlands under the flower ball and hang paper cranes.

Lights: hang a small light source in the paper crane garlands. Because the venue itself is dark, need to use two spotlights for stage effects.

Flowers: Lilies and orchids are placed in a prominent position in the venue.

Candles: place a candle on each table. To create a romantic atmosphere.

X. Equipment needed for the event

Heart-shaped number plates, gifts, etc. (according to the activities need to prepare)

XI, store promotions

Discounts and price reductions: gold promotions, jewelry discounts and price reductions in promotions of the store's own design.

1, consumption of jewelry full of xx yuan, send xx yuan worth of "xxx" gift 1

2, consumption of jewelry full of xx yuan, send xx yuan worth of "xxx" gift 1

3, Consumption of jewelry full of xx yuan, send xx yuan worth of "xxxxxx" gift 1

4, the theme of counter price product promotion: silver, jade, other gems, to the traditional culture of blessing of love, true love for a long time to focus on the rendering, special promotions;

twelve, Employee incentive programs

Each store to determine their own, it is recommended that, in addition to a fixed amount of commission, set additional tasks to meet the standards of a single day or a single incentive awards, such as the day of the first reward 200 yuan, the day of the jewelry sales of more than 10,000 additional incentives of 100 yuan, the day of the cash.

Background:

China's romantic Valentine's Day, become the best time for men and women to express their love, and jewelry is the best gift to express their love.

Yellow platinum:

1, thousand foot gold discount 10 yuan / gram; platinum discount 30 yuan / gram.

Diamonds: 10% off the entire site, the love of love is long-lasting.

2, "love of eternity" - for each couple to buy a diamond ring engraved with the name, advocating the eternity of love. And issue a "love deep" card.

"Love in the depths" - at the time of the birth of the love crystal, with the "love in the depths" card to receive a thousand gold zodiac pendant. (Within 2 grams)

3. Love is a miracle

Buy the jewelry you send yourself, and we will send the flowers to the person you want to send at the time you want, the place you want.

"Sweet words pass true love" we will design some beautiful cards, will you write down the sweet words along with the flowers to send you want to send the hands of people.

4, "11 do not give up"

Jiarui diamond jewelry special launch "11 do not give up" special package, let you experience a different love.

Activity theme:

Hand in hand with Lao Fengxiang auspicious with life

Activity time:

August 9-August 13

Activities Content:

Yellow platinum:

Yellow platinum consumption of 1500 yuan to send 77 yuan of diamonds

Yellow platinum consumption of 3000 yuan to send 177 yuan of diamonds

Yellow platinum consumption of 4500 yuan to send 277 yuan of diamonds

and so on.

Silver jewelry:

Lao Fengxiang silver jewelry 10% off.

Diamonds:

Select a series of products, named "hand in hand forever" and prepare a wedding souvenir.

1, meet Lao Fengxiang - "the promise of a lifetime"

Whoever buys the "hand in hand with eternity" series of diamond products, you can get a wedding gift valued at 288 yuan, sent by Lao Fengxiang Silver House.

Anyone who buys "Together Forever" series diamond products can get a wedding gift worth 288 RMB from Lao Fengxiang Silver House.

2, about Lao Fengxiang - "seven-year itch"

Anyone who buys "hand in hand with eternity" series of diamond products, you can get a wedding anniversary gift valued at 588 yuan sent by Lao Fengxiang Silver Building. A gift worth 588 yuan for the wedding anniversary from Laofengxiang Silver House.

3, you buy diamond jewelry I send gold

Where the purchase of diamond products:

Payment of 2,000 yuan, to send a red rope gold transit beads bracelet. Weaving fee is charged separately

Payment of 5,000 yuan, send red rope thousand gold transit beads bracelet two. Weaving fee is charged separately

Payment of 8000 yuan and above, to send a red rope thousand gold transit beads bracelet three. Weaving fee separately

4, Lao Fengxiang diamond special

In the Tanabata Valentine's Day, select two diamond jewelry, to 7.7% off special sales.

Activity Preparation:

1, store layout, store door placed pink heart-shaped arch.

2, gift customization, fit the wedding anniversary, keep each other forever as the theme.

3, the event publicity: pre-event SMS can be issued (the number of each store about 20,000, Li County, two stores together.)

4, network publicity: Changde Forum, the same city trading network and other publicity.

5, DM sheet publicity.

Tanabata Activity Theme Program 7

First, the general idea

Tanabata is the traditional Chinese Valentine's Day, due to the people of the country more and more treasured Chinese traditional culture, folk festivals, coupled with the merchants every year fanfare publicity and hype, Tanabata Valentine's Day has become one of the must-have festivals of the couples. This promotion plan mainly puts forward two large-scale promotional activities close to the theme of "Tanabata", in order to cooperate with the various businesses in the store, the venue promotional activities, to create a strong consumer atmosphere of Valentine's Day.

In addition, because gold jewelry is one of the main commodities of Valentine's Day, it is recommended that the shopping mall once a year for the wedding market "Autumn Diamond Festival" started on Tanabata to "Festival" to promote "Festival!

Second, the activity time:

August 16 (Thursday)-August 19 (Sunday)

Third, the layout of the store

In order to tie in with the theme of the Tanabata Festival, it is recommended that the store in the The mall store **** enjoy the space to set up a magpie bridge, according to the legend in the grape can be heard under the cowherd weaving woman talking about the legend, in the main entrance door post with green plastic grapevine decoration into the effect of the grapevine, to create a strong traditional Chinese Valentine's Day atmosphere.

Four, activity planning

(a) Diamond Festival

1, theme

A hundred years old store, a hundred years of good cooperation - 20xx Diamond Festival

[theme interpretation] The theme of this activity is proposed as The theme of the event is "A hundred years old store, a hundred years of good luck", focusing on the wedding market, with a clear positioning, highlighting the most competitive brand reputation advantage of the xx shopping mall gold jewelry stores, and attracting target consumers with honesty and blessings.

2, activity planning

Diamond Festival from August to the continuation of the "11" Golden Week, *** counting more than a month, such a long time, the promotional activities should be hierarchical, phased. The promotion period of the Tanabata Festival activities for the warm-up period, to attract consumer attention to the activities of the Festival, and to promote the next step in consumption.

Diamond Festival romantic start, seven dazzling gifts to choose

During the activities of the purchase of diamond goods totaling 3000 yuan, there are seven kinds of preferential by you to choose one.

Bedding 77 yuan coupon Suit 77 yuan coupon Shoes 77 yuan coupon

Women's 77 yuan coupon Clothing accessories 10% discount card Chinese clothing 60% discount card Wedding photography 20% discount card

3, show creative

Each jewelry brand to launch a few Valentine's Day special promotion models, can be expensive and high-priced, but also for the Valentine's Day special design styles with the dry flowers creative collocation display. Dried flowers creative collocation for display, outside the cover on the transparent glass cover, will be the classic models from the many jewelry styles so that consumers to pick the eyes of the highlighted, in the flowers of the proportional to the formation of romantic and beautiful effect, the formation of an unstoppable temptation to consumers. And women are often compared to flowers, flowers and jewelry with the metaphor of women and jewelry and the relationship between the unique display with the appropriate lighting, background, will attract consumers to stop the eyes, resulting in excellent promotional effect.

(B) the whole field of activities

1, the whole field of thematic activities

(1) the theme of the event

romantic Tanabata, lucky 77

- the value of more than one hundred dollars, 77 pieces of romantic gifts first-come, first-served

(2) the planning of the event

77 pieces of merchandise provided by the store merchants as gifts, set up an activity area in the **** enjoy space on Saturday, make a large kt plate, the screen for the name and picture of 77 pieces of gifts, in accordance with the usual practice, all the merchandise is divided into department store apparel and gold appliances category, the activities of the period of time consumers cumulative consumption of a single category exceeds a certain amount of money can participate in the activities, choose one of the 77 pieces of gifts, the first to comply with the conditions of the first to enjoy priority The first eligible person has the right of first refusal.

(3) Prizes

Each merchant in the store provides a physical gift priced at no less than 100 RMB, which can be replaced by a 100 RMB coupon if the price of the product is generally higher. Consumers will be drawn on-site and receive their prizes on-site.

(4) promotional materials preparation

① kt version of the design and production

② activity rules explain the waterboard

④ activity venues required tables and chairs

2, other promotional activities

(1) buy Valentine's Day gift, send comedy couples sets - During the event period, buy Valentine's Day gift single ticket full of 770 yuan will be given to the comedy couple set of tickets.

(2) Romantic magpie bridge, love delivery - activities during the purchase of designated categories of Valentine's Day gift single ticket full of 770 yuan, you can enjoy the ems free express delivery within China, for the couple separated from each other to pass the romantic feelings.

(The above two offers can not be enjoyed at the same time)

First, the theme of the activity

Mutual help, the most love Tanabata

Second, the time of the activity

x month x day - x month x day

Third, the main thrust of the planning

1, Tanabata to distinguish between Valentine's Day, from the caliber of the dissemination of the organization of the event, landing in the couple's love.

2, the entire planning theme around "emotion, love, family", to achieve the integration of activities and marketing activities.

Fourth, the content of the activities

1, mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities (x month xx)

Remember your first photo together? Remember the promises you made to your friends and family? xxx "I and my love" large collection of activities kicked off, that is, the collection of the earliest wedding photos, the earliest wedding promises ......, after the end of the event, in accordance with the date of the photo shoot, the wedding The time of the wedding is scheduled early or late. The earliest wedding photos 5, the owner of each photo reward xxx worth 2000 yuan of exquisite gifts.

The earliest wedding promises 5, the owner of each promise to reward xxx value of 2000 yuan of exquisite gifts.

Photos (after the completion of the collection, made into a display, the original photo will be returned to me) promises by the customer handwritten, signed, made into a display placed in the xx Plaza event site display.

2, mutual love, favorite Tanabata - xxx Walking Street wearing class on the basis of the current price of 77% off. (x month x - x day, discounts, on-site radio announcement) Walking Street is responsible for negotiation, implementation.

3, mutual love, favorite Tanabata - xxx large-scale cultural performances, wonderful live events.

x month x - x day, xxx square wedding show.

x month x - x day, xxx square wedding show.

x month x, x month x, xxx square kite flow rhyme - xx cultural year series of activities.

4, mutual love, favorite Tanabata - thousands of paper cranes table sincere

xxx Xintiandi Pedestrian Street 10,000 thousands of paper cranes to meet the Tanabata Festival, the early stage of the xxx staff can be folded, the materials used by the company reimbursement, Tanabata, the day of the thousand cranes can be prepared at the scene of the paper and pens, the customer can in the Under the guidance of the staff, folding their own cranes, expressing their prayers for love and a happy life, and finally hanging uniformly in the pedestrian street - the range of Zhongxing Plaza.

On the afternoon of x month x day, we started to send out notices, asking the staff of the pedestrian street to fold the thousand paper cranes first.

5, mutual love, favorite Tanabata - xxx Tanabata magpie bridge will!

Purpose: The "Tanabata" this traditional Chinese festival, organized with the social welfare nature of the "magpie bridge" activities, to attract more customers to enter and understand the xxx.

Time: x month x to x month x day

Cooperation unit: xx Mall, the most love - xxx Mall, the most love. p> Cooperation unit: xx shopping center, xx electrical appliances.

Activity theme: meet you and me, the fate of xx - xxx Tanabata magpie bridge.

Format:

Matchmakers enrollment in the form of forms, fill out the matchmaking registration form.

The staff will fill in the registration form registered to the production of the 'blind date registration card for site posting.

Activity phases:

The first phase: the registration phase x month x to x month x

Interested persons can go to the xxx total service desk, xx square total service desk, xx supermarket service desk registration.

The second stage: matchmaking stage

On x month x, a large-scale township meeting will be held in xxx, and the list of enrolled persons will be made by the company's personnel.

First, the theme of the event

xx Tanabata Fashion Theme Party

Second, the time of the event

xx, 20xx, x month x date

Third, the purpose of the event