What is the best way to start an online business and open a shop online?

What is the best way to start an online business and open a shop online?

What do you sell online?

After you decided to open an online shop? What do you sell? This has become the main problem. When determining what to sell, we should integrate our own financial resources, commodity attributes and the convenience of logistics and transportation to locate the goods to be sold. At present, the online transaction volume of individual shops is relatively large, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this respect, there is not much difference between online stores and traditional stores. Finding a good market and competitive products is an important factor for success.

When considering what to sell, you must decide according to your own interests and abilities. Try to avoid getting involved in unfamiliar and bad areas. At the same time, we should determine the target customers and choose products from their needs. At present, mainstream netizens have two characteristics: first, they are younger, the main purpose of surfing the Internet is games, and student groups account for a considerable proportion of netizens; Followed by office workers, representing another basic feature of mainstream netizens, white-collar or quasi-white-collar. Knowing the basic characteristics of mainstream netizens, we can decide whether to cast a net, play the mainstream, or go astray and find another way according to our own resources, conditions and even hobbies. Specialty shops are popular everywhere. If you can find fashionable and unique goods, such as homemade ornaments, DIY toys, customized clothes and other goods or services, it will be the best choice for online stores.

In addition, the attributes of the goods themselves also have a restrictive effect on sales. Generally speaking, the value of goods is high and the income is high, but the investment is relatively large. For entrepreneurs who have neither sales experience nor original funds, it is indeed a big burden. Online trading has a wide geographical scope, and some large, heavy and low-priced goods are not suitable for online sales because the logistics cost of goods is too high when mailing. If this cost is allocated to property buyers, it will inevitably reduce the desire of property buyers to buy.

What is the hottest thing to sell online? What goods do people like to buy online? According to the latest statistics of * *. Com, crystal, sterling silver necklace, color screen mobile phone, bedding and jeans have become the most searched keywords. These keywords show people's shopping fashion from one side and also provide guidance for people who want to do online business.

First, jewelry category:? Crystal? 、? Jade pendant? Hot sale. Jewelry classification has always been the most active classification of online transactions. In 2004, the new favorite crystal and personalized pendant of popular jewelry were favored by buyers. In the first half of 2004, * * net crystal bracelets can sell more than 800 pieces per month on average, and the monthly turnover of a jade pendant has reached more than 3,000 pieces. The hot sale of crystal, silverware and jade has driven the sales heat wave of online jewelry classification in 2004.

Second, the classification of gifts at home: Zippo？ 、? Bedclothes? Be favored. Buying gifts has always been a very hard thing. Judging from the sales situation of gifts in 2004, people's gifts are more and more inclined to taste and personality, and Zippo lighters with certain status symbols have become new favorites. Only? Zippo classic chrome? A style sold more than 20,000 in 2003. The hot sale of bedding shows that another major feature of online shopping is practicality. Home decoration can show the owner's taste and mentality, or simple and elegant, or cartoon, or fashion. In 2003, the sales of four sets of net bedding alone reached 30,000 sets.

Third, the classification of mobile phones:? Can I take pictures? 、? Color screen? With what? Chord? Be favored. Mobile phone owners will never let go of any new features that can show their personality. In 2004, the mobile phone that can take pictures has undoubtedly become the focus of fashion. Sony Ericsson T6 18, with moderate price and multiple functions, has sold as many as 4,000 sets online. There are still many buyers of color screen and chord function mobile phones, and Motorola T720 is one of them. In 2003, its network sales reached more than 4,500 units, and this trend continued in 2004.

Fourth, the classification of clothing:? Jeans? 、? Dot？ 、? Stripes? Stay popular. Jeans are a constant fashion all year round. No matter what occasion you attend, jeans can show unique charm as long as they are properly matched. In 2004, the popular jeans with low waist and slim fit were favored by white-collar workers, and they sold about 2,500 pairs every month. The popular polka-dot stripe pattern in 2003 continues to be a bright color for online sales, among which polka-dot stripe handbags are the best. Due to the reasonable price, nearly 1,000 pieces can be sold every month on average.

Verb (abbreviation of verb) collection classification:? Olympic Games? The craze for related collections does not go away. The outstanding performance of Olympic athletes in Athens triggered the Olympic fever in 2004, which also led to the collection of various Olympic-related souvenirs. During this period, the online collection classification transaction was extremely hot. From June to August 2004, the sales of Olympic supplies exceeded 65,438+0,000.

According to the analysis of * *. com, the most promising online stores in sports goods, real estate and other related industries in 2004 are all * *. Their characteristics are not as fancy and electronic as the previous online hot-selling products, but they are real daily necessities, but they also have high requirements for personalization.

In 2003, * *' s online store developed rapidly, among which pendants, mobile phones, computers and other products sold a lot. The main reason for selling well is that young people pursue fashion sense, decoration and high technology on the Internet. In 2004, the sports classification, which ranks in the middle of the * * classification, gradually rose. In the first three quarters, more than 6,000 sports kettles were sold alone. Specialized in selling sporting goods? XX sporting goods? Shop, the average monthly sales can reach more than 6000 pieces, turnover of nearly 500 thousand yuan.

Fitness balls, yoga mats and other fitness equipment suitable for indoor sports, as well as physical education VCD that is hard to find in video stores, are also hot items in online stores. * * "e-commerce experts pointed out that it may be more appropriate to operate these things on the Internet, because it is easy for the network to gather loose but growing offline fans.

In 2003, the number of real estate agents who set up shop on * * reached an astonishing 2,000, while in 2004, the number nearly quadrupled. More and more renters are looking for houses through the Internet. As far as the current situation is concerned, about 5,000 new houses and 3,000 second-hand houses are rented online every day, which is beyond the reach of any offline intermediary. Supermarket? The environment is undoubtedly very favorable for small intermediaries to win customers.

And online real estate agents can attract a large number of foreign customers and houses. According to incomplete statistics in Shanghai, the proportion of houses purchased by Shanghainese, foreigners and foreigners this year is 75: 20: 5. Overseas returnees can find suitable houses through the Internet. Home? Through the internet, our feelings are everywhere. Now in addition to Shanghai, Beijing, Qingdao, Wuhan and even Hong Kong have a large number of houses registered, and the annual turnover of real estate classification will reach 60 million yuan. With the liberalization of the real estate trading market, online real estate intermediary stores will definitely become popular in 2004.

Where to find the source of goods

After deciding what to sell, we began to look for sources of goods. The reason why online stores have space is because the cost is low. Mastering good quality and cheap goods will master the key to e-commerce management. Take clothing products as an example. Some well-known brands have national unified prices. Generally, ground stores can only get a minimum discount of 8.5%, and online stores can get a discount of 7-8%. On the internet, the price of clothing products is 20% to 70% cheaper than that of shopping malls.

So, how can we find low-priced goods?

1, as a market hunter

Pay close attention to market changes and make full use of commodity discounts to find low-priced goods. Take the brand-name clothes that are very popular on the Internet for example. Sellers often find brand-name clothes with high style and quality when they change seasons or have special sales, and then sell them online, making use of the regional or time-space price difference to get enough profits. There are some cosmetics sellers on the Internet. After they are familiar with the executives of high-end cosmetics counters, they can get the goods as low as 30% off before the new products go on the market, and then sell them online at the price of 10% off the counters. Because cosmetics are more expensive, the profits are correspondingly richer.

2. Pay attention to foreign trade products

Foreign trade products have been very popular on the internet because of their advantages in quality, style, fabric and price. Many foreign famous-brand goods with hundreds of dollars, only a few hundred dollars online, make many buyers flock to them. Taobao shop advocates young ladies to engage in foreign trade. Because of their work, they have accumulated many souvenirs from all over the country. After sending some to relatives and friends, there is still a lot left. Under the recommendation of a friend, Miss Zhang sold her idle items online, but she didn't expect to sell them out soon. Now, her shop has more than 200 regular customers.