Micro-environment analysis of tea market

Microenvironment analysis of tea market includes competitors, consumers, suppliers, substitutes and entry barriers.

1. Industry competitors: The competitors in the tea market include well-known brands at home and abroad, small professional tea enterprises and other retailers. These competitors mainly compete through brand, price, quality, sales channels and promotion.

2. Consumers: Consumers in the tea market include tea lovers, gift consumers and ordinary consumers. Different types of consumers have different demand, quality, price and brand preference for tea.

3. Suppliers: The suppliers in the tea market are mainly tea producers and tea wholesalers. The picking season, weather and variety of tea have great influence on the supply and price, and the origin of tea will also affect the market demand.

4. Substitutes: The substitutes in the tea market are mainly other beverages, such as coffee, fruit juice and drinking water. These drinks pose a competitive threat to the tea market because consumers have more choices.

5. Barriers to entry: The barriers to entry in the tea market are low, and new tea enterprises and retailers can easily enter the market. However, the requirements for brand awareness and sales channels are very high, and a lot of money and time need to be invested to build customer trust and brand loyalty.