Advantages and disadvantages of clothing innovators

Advantages: (1) China garment industry has abundant and cheap labor resources, and its garment output is large. (2) The international competitiveness of clothing industry ranks first in the world. (3) Virtual management is prevalent in some garment enterprises. Disadvantages: (1) Low product grade and strong dependence on foreign countries. (2) Lack of independent brands, lack of professional design talents and weak design ability. (3) Vigorously developing OEM has become an obstacle to brand internationalization. (4) insufficient marketing efforts and single marketing channels. (5) Many garment enterprises are too small to be competitive. (6) Lack of large industrial clusters. In China garment industry, there are many enterprises, but the scale is generally small. (7) the awareness of dealing with international trade protectionism is not strong, and the relevant rules in the industry are not well understood.

Generally speaking, an enterprise refers to a legal person or other social and economic organization that uses various factors of production (land, labor, capital, technology and entrepreneurial talents) to provide goods or services to the market in order to obtain profits, and implements independent operation, self-financing and independent accounting.

Advantages of garment enterprises: (1) China garment industry has abundant and cheap labor resources, with large garment output. Clothing industry is a typical labor-intensive industry, and labor price is one of the factors of production cost. According to the data provided by Wernevr International Consulting Company in the United States, the hourly wage level of the international clothing industry is reported: the labor price in China is 0.96 USD per person per hour, ranking 48th in the world, equivalent to Japan 1/37, the United States 1/20 and the Republic of Korea 1/3. It can be seen that China's labor force is very competitive. At the same time, China is the most populous country in the world, and it is the infinite supply of cheap labor with almost no price elasticity that makes China's export industry gain invincible competitiveness. The total output of clothing products in China occupies an absolute advantage in the world. According to statistics, the annual output of garments in 20XX is 654.38+027 billion pieces. In 20XX, China's share in the world clothing trade increased from 23% in 20XX to 24% in 20XX. In 2005, China's clothing export amount was 73.566 billion US dollars, up by 19.40% compared with 20XX, and its clothing export quantity was 21973 million pieces, up by 8 1% compared with the same period of last year, making it a big clothing exporter. (2) The international competitiveness of clothing industry ranks first in the world. Competitiveness coefficient is the main index to measure the international competitiveness of an industry, which refers to the proportion of trade surplus (deficit) of an industry to the total import and export of the industry, namely: competitiveness coefficient = (export-import)/(export+import) When the competitiveness coefficient is greater than 0, it indicates that the industry has a trade surplus, otherwise it is a deficit; When the competitiveness coefficient tends to 1, it shows that the stronger the competitiveness, the weaker it is. According to customs statistics, in 20XX, China's clothing export reached US$ 51.91.60 billion, with a trade surplus of US$ 5061.20 billion and a competitiveness coefficient of 0.97, indicating that China's clothing industry has strong competitiveness. (3) Virtual management is prevalent in some garment enterprises. In China clothing industry, Metersbonwe, Bang Wei and Bang Wei took the lead in implementing virtual management in China. Metersbonwe Bang Wei Bang Wei Group was established in 1994, and the group took the lead in adopting "virtual business model and taking the development road of brand chain operation" in China. Virtual management means that an enterprise separates all links in a value chain, concentrates resources on high value-added links, outsources the rest, breaks through tangible boundaries, and integrates design, production, marketing, finance and other links inside and outside the enterprise in various ways, thus forming a complete enterprise operation system. Michael Porter, a famous American economist, pointed out that the value chain refers to a series of links and activities experienced by an enterprise from creation to operation, as shown in figure 1. Every link has capital investment and brings corresponding value increase, so that this series of links are connected into an activity cost chain. In the whole value chain of clothing from production to sales, the upstream and downstream links with the highest value content focus on design and marketing respectively, while Metersbonwe Bang Wei and Bang Wei seize these two important links, separate the whole value chain, concentrate all resources on product design and brand promotion, and outsource the production and sales of products. Thanks to this business model, the annual sales of Metersbonwe Bang Wei Bang Wei increased from 5 million in 1995 to 2 billion yuan in 20XX. In just a few decades, it has created a commercial miracle of explosive expansion of enterprises by 400 times. The group has also developed into one of the leading enterprises in China's casual wear industry. (4) The splendid national culture of China for 5,000 years has laid a foundation for the garment industry to build an international fashion capital. The development of clothing industry is the comprehensive embodiment of human material civilization and spiritual civilization. Looking at the five existing fashion capitals in the world, Paris, Milan, new york, London and Tokyo all laid the foundation for becoming international fashion capitals with their own national culture under the unique cultural, historical, political and economic background. China can make full use of China's splendid national culture for 5,000 years and strive to become the fifth largest clothing capital in the world as soon as possible.