Traditional Culture Encyclopedia - Traditional festivals - What are the values of media marketing?

What are the values of media marketing?

1, speed

One of the biggest advantages of media marketing is speed. Compared with traditional media, it is very beneficial for marketing to quickly transmit information from the media and then provide all kinds of evidence.

In terms of speed of use, marketers mainly need to start with the timeliness of news and hot spots, and seize hot information and headlines in time to achieve better results.

2. Content

Traditional media may need to pay more attention to content and have strong principles. However, the media's requirements in this regard are not so strict.

Relatively speaking, the media content is more diversified, so as long as you have certain experience, you can make news with content value. Of course, in the process of editing, sales staff should be careful not to distort the information source too much.

3. Reputation

In the current market environment, the public's trust in trusted media is basically higher than that of traditional media and official media, because official media are often restricted by relevant parties, but because of the large scale of media. That was not the case.

4. The masses

One of the most obvious advantages of the media is its coverage. It is no exaggeration to say that it covers all areas covered by the Internet. Compared with traditional big media, it is still out of reach.

Faced with so many people, marketers can make self-media marketing play a good role as long as they master and use it properly.