What is the future of telemarketing?

Are you in telemarketing too? Or do you want to work in telemarketing? In general the future direction of the telemarketing industry is also certainly to face the transformation and upgrading,

Now the development of China's telemarketing industry has been more than 10 years, from the beginning of the volume is the beauty of the current precision data marketing, more and more companies in the use of the telephone as a means of marketing, will be the organization of the integration of big data, data analysis, through the enhancement of data, to improve the probability of closing the sale. Precise push to improve the probability of closing the deal, so the cost of doing telemarketing will be higher and higher in the future. The requirements of the telemarketing industry will also become more and more stringent.

From a large number of sitting representatives to the emergence of telemarketing robots. Telemarketing industry practitioners will be seriously affected, especially the new telemarketers are more challenging, if not in a short period of time to realize their value, it is likely to face unemployment, because of telemarketing robots, artificial intelligence, the cost is much lower management difficulty for 0 only need to design a good scripted speech can be.

In addition, due to the relevant regulatory authorities for the enterprise telemarketing channel regulation more and more strict, the impact on the telemarketing industry will be huge. According to the relevant state regulations, without the consent of the user, any organization or individual shall not make business marketing calls, for failure to comply with the provisions of the law to deal with, telemarketing may be guilty of law.

And the most important thing to look at is that our country has entered the era of the mobile Internet and is about to enter the era of artificial intelligence. For consumers in terms of consumption is to choose more channels more convenient, more self-help more transparent. Reduced or even avoided the existence of sales misinformation, so now consumers are more willing to choose the mobile Internet as their own way of consumption. Now the grandmother generation will be through the online shopping.

In summary, the future of telemarketing is uncertain, the subsequent possible transition to a service-oriented sales approach passive marketing requires a higher level of sales skills, so it is not suitable for newcomers to do. If you are interested in entering the telemarketing industry, you must be prepared to suffer, and be prepared to make progress at all times.

I have engaged in telemarketing work, the company is to telemarketing as the main way to expand the customer business-oriented companies. There are some points to discuss with you. First of all, let's analyze the current sales situation of business-oriented companies that mainly use telemarketing to do sales.

According to statistics, an effort and focus on the salesman every day to call the number of non-stop will reach 300 or so, the final conversion rate will be in about 10%, and this 10% of the last can be realized, and well to run the case, the real company to generate profits in 10% -30% or so, less than 10 people. That is, these people can become "accurate customers". In fact, there are still half of the customers they may have a need, but based on distrust, do not understand and other factors, have not been tapped out, to waste.

As we all know, the consumer's inner "line of defense" is the strongest it has ever been, for reasons that need no further explanation. In this case, the probability of having a link or cooperation with a customer just by phone is extremely low, not to mention that many companies serve entrepreneurs, bosses, due to identity and cognitive inequality, the rejection rate is even higher!

What is the core of sales? I believe that people who have done sales understand, two words: trust! With trust no matter what you sell, push him, he will buy! Not rushing products, rushing you this person will not hesitate to buy. Telemarketing is difficult to do is difficult to establish trust in a short period of time. This is now the general status of telemarketing.

Then the future of the telemarketing situation will become better or worse, this is not good to assess, but one thing is certain! The telemarketing industry will be combined with the media, the use of big data and the advantages of the media itself, long-term and customers to maintain viscosity and reflect the value of the enterprise and the degree of professionalism to obtain the trust and favor of customers!

Because this is the best way to make up for the shortcomings of a single telemarketing, and low-cost, high-return marketing!

Originally I did not intend to write a reply, but look at the comments, I want to laugh a little, haha, I do not think there are a few engaged in the telemarketing profession, it, in that long speech, said a lot of empty words, rely on all the imagination, none of the actual point of experience.

I'll put it to you this way, telemarketing, for many start-up teams, has been the most effective method. Some people will say, now that the network is developed, we all communicate online, why still use the phone? People with this kind of idea, really too naive. Network information is so much, every day there are people from all walks of life in the advertisement, in the harassment of the user, you think through the network to your business to publicize, there will be people to see?

So, you need to call, when the other side of the phone, the story of the two of you began, the next show, it depends on your ability to see if you can attract people.

Some people say, I get harassing phone calls every day, just hang up, will anyone bother to listen to you?

Wrong, telemarketing corresponds to the kind of people who have a heart, for those who hang up the phone without a heart, just a kind of screening.

How to better open the hearts of customers, push more than electric sales than net sales, push can communicate with customers face to face, it is easier to gain the trust of customers, telephone communication to hear each other's voices, to the heart of the customer will also increase a sense of solidity, net sales, even the voice and face can not be seen, it is difficult to obtain each other's trust, nevertheless, there are many examples of net sales into a single. But the ground push efficiency is too low, how many customers can visit a day, the network marketing contact is more than a few people pay attention to you, comprehensive comparison, or the most appropriate marketing.

Another person will ask, after all the artificial intelligence, who will recruit telemarketers? Trouble please answer these questions to do a period of time to do marketing, at least in the field of marketing have some results it. Because people who have done telemarketing know that everyone has their own unique words, their own unique style and into a single skill, artificial intelligence only a set of unchanged kind of words and tone of voice, open a bullshit single.

In this era, is gradually backward, that is to say, now a lot of, enterprises including telemarketing, have used some robots, that is to say, artificial intelligence to call each customer, they will screen out, this a customer is suitable for agents, or suitable for a simple customer, or suitable to join with you to do, so that telemarketing in the future impact is very big, so that telemarketing in the future impact is very big, because the development is too fast. Because in this era of development is too fast, we can only say, keep up with the times, if you once you can not keep up with the situation may be eliminated, because this era is a cross-border robbery, you do not know who the opponents are, so that we lose a lot of their own, so we have to keep up with the times.

To this day, I personally believe that the phone has a narrow and broad sense.

In the narrower sense, it is a tool for conversing by pressing numbers and dialing a number to get through.

Simply put, it is the landline and cell phone in our daily life. Once upon a time, sales had its glory days with the help of telephone communication tools. I heard that when Don Girard was the world champion of automobile sales, telemarketing was one of his methods of success, and that was 40 or 50 years ago.

What about telemarketing now? I don't know, what is everyone's attitude towards this narrow approach to telemarketing? I am disgusted. I believe that I have the same feeling of people, the reason for resentment is basically the same: hear the ringing heart think who call me? When I pick up the phone and hear the sales voice of a stranger, I think to myself, "How do you know my phone number? Then the other side of a whole lot of sales jargon ...... basically can hang up the phone, if the feeling is fraudulent phone calls, by hand to add this phone to the blacklist or play a harassment label.

Will this make the sales pitch too sad? Maybe interns who are new to telemarketing have this mentality, but the environment around you will get you into the swing of things quickly.

When I first graduated, I went to work for a second-hand real estate agent, and after I probably familiarized myself with the properties and related information, I started making calls. The content of the phone includes the release of the property (seller) and buyer, the specific phone information inside the company a lot. These information will be called once for each new employee, asking the house for sale of the house sold? Ask him if he has any other houses for sale. Ask the buyer of the house has not bought the house? ...... encountered being scolded is often the case, scolded more than nothing to feel, remember the most serious one, is to be called the police. Do second-hand real estate agents, see the police is too common, because a lot of times there will be contract disputes, so it is a piece of cake to be complained of harassment.

Nowadays, they receive such calls and just hang up.

I remember a few years, every household basically has a fixed-line phone, and now many of them are directly replaced by cell phones. And the use of cell phones, in addition to special circumstances, are basically smart phones. And dialing to make a call is only a small part of the function of the smartphone.

In this way, it seems that telemarketing in the narrow sense has been slowly phased out, because fewer and fewer people are using this function.

Broadly speaking, any tool that can be used to communicate can be called a phone. For example, we now have a lot of tools for voice chat, one-to-many web conferencing, traditional telephone and network docking ...... where the Internet is related to the ability to promote communication between people, in fact, we can regard it as a high-tech "phone! "The phone is not a telephone, but it is a telephone. Ultimately, what role does the phone play in sales? I believe we all see that it is ubiquitous.

I don't know what you think?

The future of telemarketing, which direction?

1. Telemarketing will be phased out, but it will take at least 3-5 years.

The telemarketing industry has developed for so many years, there has been the reuse, there is a certain reason for him. After all, most of the enterprises, especially the Internet, the need for telemarketers, but due to the speed of technological advances coupled with rising labor costs of telemarketers, so many companies slowly replace some telemarketers.

2. Replacement of telemarketers:

a. From the current global and Chinese market, basically like Wall Street before many telephone traders have been replaced by machines, there are many industries, including the simple writing of paperwork lawyers industry, with the Chinese market, the current market artificial intelligence telemarketing, all the underlying voice technology is used in the KUXUNFI or Baidu and Sogou, the enterprise independent research and development there, but the power is weak. Then I'm in the city of Hangzhou, there are a lot of companies are also using voice intelligent robots, but a lot of the effect is not so good, which is also a lot of companies are still people-oriented telemarketing more, but this time will not be too long, because the speed of technological progress will always exceed the needs of the market, the technology and then non-stop iteration, so such as telemarketing, repeatable work will be slowly replaced.

3. The future direction of telemarketing:

For the future direction, this proposition is too big, I am not qualified to talk about it here, it should be the industry big brother to talk about things. I only talk about the bottom line sales some career direction. If you are in this industry, what you have to do is to build a good foundation, and strive to go in the direction of high management, if you are just doing telemarketing, you can also do, because 3-5 years will not be eliminated, but you have to prepare yourself for the back of your career direction. Try to do creative direction, so that the technology is strong again will not affect you.

Finally, there is nothing pessimistic about the enterprise, the car to the mountain, you do a good job of what you should do, grasp some of the big direction out of the big problems, even if some careers are eliminated in the future, but will also come out some new jobs ah, as long as you keep learning and progress every day, there is no problem.

Finally, I wish you well!

With the development of the economy, telemarketing may be more and more towards information technology, highly accurate positioning of customers, tend to intelligent, credit, customer rights awareness of the high degree of big data.

Because the past telemarketing are haphazardly locating customer groups, randomly find people to buy its products, blindly looking for customers, resulting in some people feel annoyed, the efficiency is too slow, the customer has no ability to buy that kind of, and telemarketing exists to make people less trusting situation, because now a lot of crooks will be the phone to sell their products, earn money on the pat ass away! People, pull you black, customers do not have any complaint channels, wind letter big, now too many liars.

Once I had a cheating experience, was cheated more than 100 yuan, although the money is very small, but this feeling makes me later on the telemarketing presence of less trust, may be a snake bite, ten years afraid of well rope. Just now someone called me to see the house, was my refusal, there are still call me to recommend stocks, insurance, funds, skin care products, tea, men's health care products, and other things are isolated from me in a thousand miles away.

The traditional telemarketing will continue to exist for a short period of time, but it will be replaced by big data combined with artificial intelligence in the future!

I did customer service and telemarketing at an investment company during my college internship, and in my opinion telemarketing has its advantages, so it will continue to exist for a short time. The reasons are:

1, the low cost of telemarketing, telemarketing is mainly through the phone to promote the product, the company's sales costs than the traditional marketing company bottom a lot.

2, telemarketing efficiency, we only consider the number of customers to contact the indicators, telemarketing can call a day to contact hundreds of customers, and marketing a day to visit ten customers will be tired.

3, it is easier for the company to control the employees telemarketing, marketing in the outside running customers, the company supervision is more difficult.

4, telemarketing can unify the sales process to allow employees to quickly onboarding, marketing most of the sales operation guide, more by personal ability.

The disadvantages are:

1, now there are too many harassing phone calls, many customers are simply not willing to accept strange phone calls.

2, after the call is connected, it is easy to be rejected by the customer.

3, it is difficult to accurately locate customers in need, hundreds of calls a day, the proportion of effective communication is very low.

4, telemarketing is often stressful, rejected, and even scolded, resulting in a high turnover rate of sales.

So telemarketing has his advantages and disadvantages, with the progress of science and technology, the development of society. The future trend is certainly big data combined with artificial intelligence to replace most of the marketing practitioners, so that the popularization of technology marketing practitioners will gradually reduce! Because big data can do accurate positioning of customer demand crowd, artificial intelligence to replace part of the work of sales. The efficiency of such work will be more than the marketing staff, sales costs can also be reduced.

Of course, we do not have to worry too much about the future of our marketing practitioners, for example, we look at the current e-commerce platform, the earliest are artificial customer service in the do, and now most of the customer service robots in the do, when the problem is not solved or need to turn to manual consulting.

So now telemarketers regardless of how the future trend found, we need to do is to continue to learn to improve their own, not open society will have their own place, because artificial intelligence is also created by people.

The overall performance of the telemarketing industry and practitioners of manpower in recent years showed a trend of continuous decline.

The main reasons are as follows:

The rise of social network media such as fast hands, jittering short videos, micro business, etc., people are more and more familiar with and accustomed to online shopping, which reduces the turnover of the telemarketing channel; the well-developed online platforms have also made it easier for people to obtain comprehensive information, and the number of people who choose to make purchases over the phone channel because of asymmetric information has decreased;

Deloitte's Global Contact Center Survey, conducted in 2017, corroborated the declining trend of merchants interacting with people on the phone.

The massive role of artificial intelligence AI replaces relatively simple aspects of telemarketing, such as screening prospective customer groups, after-sales service, etc., which reduces the need for this part of the telemarketing staff, so that the manpower in the field continues to decrease; and the application of AI will become more and more in-depth in all aspects of telemarketing, so that this trend will continue to exist;

Changes in the market environment inevitably

Changes in the market environment will inevitably prompt telemarketing to respond and change accordingly to adapt to the new needs of people.

Therefore, the combination of the Internet and telephony has become the highlight of telemarketing business growth in the past two years. The web platform is mainly used to find and gather customers with precise needs, and the phone is responsible for facilitating the transaction. The best example of this is Waterdrop, which has accumulated a large number of prospective customers on the Waterdrop platform, and the Waterdrop telemarketing team is accurately selling them. In the environment where the overall performance of telemarketing is slowing down, the volume of Waterdrop's telemarketing business has exploded;

As a practitioner, a significant part of telemarketing in the future will be replaced by AI, and human beings will continue to be involved in the complexity of the sales process, which can be used to solve customers' individualized problems. Therefore, telemarketing practitioners will gradually increase their professional value in such an environment.

Telephony as a means of sales will slowly be withdrawn! But as an after-sales aspect of the temporary replacement