On the Packaging Design of Pu 'er Tea

Tea culture is one of the important parts of China culture. Pu 'er tea is one of the important tea products in China tea culture, and it can be said that Pu 'er tea is one of the representatives of China tea culture. With the marketization and scale of tea, the branding and packaging of tea is becoming more and more important.

Tea brand packaging is an important embodiment of tea products in the market. It is an important part of tea brand image and plays a vital role in the positioning, promotion and influence of tea brands. Therefore, tea brand packaging design has become an important work in the tea industry.

The packaging design of Pu 'er tea should not only meet the function of protecting tea, but also reflect the characteristics of China tea culture and highlight the characteristics and quality of Pu 'er tea. Based on this, this paper discusses the importance, design principles and design elements of Pu 'er tea packaging design, and analyzes some cases.

First, the importance of Pu 'er tea packaging design

1. Enhance the brand image of tea.

The packaging of tea brand is an important embodiment of tea products in the market, which can attract consumers' attention and improve the image of tea brand. A good packaging design can effectively convey the brand image and increase the visibility and brand value of tea brands.

2. Create a brand atmosphere

A well-designed tea package can create a profound brand atmosphere and let consumers have a deeper memory and cognition of the brand. Through packaging design, the characteristics, history and culture of tea are organically integrated into it, so that tea can establish contact with consumers.

3. Highlight product characteristics

As one of the important teas in China tea culture, Pu 'er tea is different from other teas. It has a unique flavor and quality. Therefore, its packaging design should have unique characteristics, highlighting the difference between it and other teas.

Second, the principle of Pu 'er tea packaging design

1. in line with product positioning

The first principle of packaging design is to conform to the positioning of the product. Pu 'er tea is a kind of tea with unique flavor and quality. Therefore, the unique quality and characteristics of Pu 'er tea should be highlighted in the packaging design, so that consumers can clearly understand and know this kind of tea.

2. Highlight the cultural background

As one of the representatives of tea culture in China, the packaging design of Pu 'er tea should highlight its cultural background. Through packaging design, the history and culture of Pu 'er tea are organically integrated into it, so that consumers can have a deeper understanding of Pu 'er tea.

3. Pay attention to repeatability and stability

Pu 'er tea is a rare black tea. Therefore, the packaging design of Pu 'er tea should not only consider aesthetics, but also consider repeatability and stability. Only in this way can we ensure the quality and stability of Pu 'er tea during transportation, storage and sales.

Third, the elements of Pu 'er tea packaging design

1. Image design

The image design of tea brand packaging is one of the important manifestations of tea brand image. The image design of Pu 'er tea should conform to the characteristics of Pu 'er tea, and different characteristics and qualities are reflected in different packaging designs.

2. Material selection

In the packaging design of Pu 'er tea, the selection of materials is closely related to the quality and freshness of Pu 'er tea. Generally speaking, the materials used in the packaging design of Pu 'er tea are wrapping paper, wooden cases, cans, ceramics and so on. The use of materials should be determined according to different classifications to ensure the quality and stability of Pu 'er tea packaging.

3. Color matching design

Color matching design is one of the important elements in the packaging design of Pu 'er tea. Correct definition of color scheme is particularly important in tea marketing. On the one hand, it can increase the beauty and appearance of tea, on the other hand, it can directly attract consumers and make them more interested in tea products.

Fourthly, the case study of Pu 'er tea packaging design.

1. Dayi Pu 'er tea

Dayi Pu 'er tea is one of the trump cards of China Pu 'er tea, and its packaging design has always been very classic. The resulting packaging design not only embodies the traditional culture of China, but also has strong regional characteristics. Its packaging design has always been based on tradition, combined with new elements, presenting fashionable and classic aesthetic packaging design.

2. Camellia Pu 'er tea

Camellia Pu 'er tea is committed to organically combining tea products with ecology. Packaging design fully embodies the beauty of nature and the unique quality of tea. The packaging design of Camellia Pu 'er tea adopts a lot of flower elements, which makes the packaging look full of vitality, not only highlights the characteristics of tea, but also conforms to the brand image of Camellia Pu 'er tea.

3. Chen Pu 'er tea

Chen Pu Pu 'er tea is one of the representative brands in Shangri-La, Yunnan Province, the world tea forest cultural tourism town. The packaging design of Chen Pu Pu 'er tea highlights the characteristics of its world tea forest culture. The packaging design adopts a natural and concise style, which makes consumers deeply impressed by the culture of tea tourism and the quality of tea.

In a word, the packaging design of Pu 'er tea is an indispensable part of Pu 'er tea industry. A good packaging design can effectively promote the sales of Pu 'er tea and enhance the brand image. Therefore, when designing Pu 'er tea packaging, we should pay attention to product positioning, cultural background, repeatability and stability, and pay attention to details in image design, material selection and color matching design.