What is a brand?

Brand is the evaluation and cognition of an enterprise and its products, after-sales service and cultural value, and it is a kind of trust.

Knowledge expanding brand is the embodiment and representative of the comprehensive quality of a commodity. When people think of a brand, it is always associated with fashion, culture and value. When enterprises create brands, they constantly create fashion and cultivate culture. To become stronger and bigger, enterprises will constantly change from low added value to high added value, and to high-level changes in product development advantages, product quality advantages and cultural innovation advantages. When the brand culture is recognized and accepted by the market, the brand will produce its market value.

Brand is a consumer's evaluation and cognition of an enterprise and its products, such as excellent product quality, perfect after-sales service, good product image, beautiful cultural value and excellent business results. It is a kind of trust between enterprises and managers who have invested huge manpower and material resources and even made long-term efforts for generations.

Closely related to the brand are the following concepts:

Brand name: the readable part of a brand-a combination of words, letters, numbers or phrases.

Brand logo: the silent part of the brand-including symbols, patterns or obvious colors or fonts.

Quote from Baidu Encyclopedia "Brand"