Market questionnaire sample

The questionnaire survey method is currently one of the main methods of market research work, the design and use of the questionnaire on the accuracy of the survey information has a decisive role, and directly on the business decision-making has a significant impact. Here is my market questionnaire for you to organize the sample, for you to share.

Market Questionnaire Sample I

College Student Entrepreneurship Questionnaire

1. How do you think about the employment prospects of college students now?

A Continue to look for a job B Go to graduate school

C Start a business with financial assistance from elders D Start a business on your own

2. How do you understand the concept of entrepreneurship?

A Starting a business B Starting a career is fine

C Doing business with the financial support of parents D Developing a cutting-edge science and technology

3. Do you think entrepreneurship education is necessary?

A Very necessary B Generally necessary C Unnecessary

4. Which aspect of entrepreneurship education do you think you need the most?

A Cultivate entrepreneurial consciousness and entrepreneurial ability

B Teach entrepreneurial operation and management, social relations and other related skills

C Provide entrepreneurial opportunities

5. In your opinion, the best method of entrepreneurial education for college students is to (choose up to 3)

A Invite successful people to give lectures on their experiences B Go to the companies that have succeeded in their business C. Publicize the experience of successful entrepreneurs in the news media D. Set up entrepreneurial funds for college students E. Set up entrepreneurial start-up programs for college students F. Establish joint entrepreneurial bases between schools and enterprises

6. What are the most important aspects of entrepreneurship you think college students should have the ability to do? (Maximum 3 items)

A Strong spirit of challenge B Good organizational skills C Excellent communication skills D Excellent business experience and market awareness E Professional knowledge background F Good social relations

7. What do you think are the advantages of entrepreneurship for college students compared with other groups?

A young and energetic, courageous B high professional quality, innovative spirit

C strong network information ability, have a lot of information D sensitive to new things, easy to accept

E. strong learning ability, strong social skills

8. You think that the main barriers to entrepreneurship of college students are (Multiple Choice)

A Lack of experience B C Lack of start-up capital D Lack of good entrepreneurial team E Lack of professional knowledge F Lack of entrepreneurial opportunities G National preferential policies can not be effectively implemented H No suitable entrepreneurial projects

9. If you want to start your own business, which aspect of the school's help do you most hope to get? (Maximum 3)

A Entrepreneurial knowledge training B Entrepreneurial ability training C Entrepreneurial financial support D Entrepreneurial policy support

E Expert counseling and guidance F Entrepreneurial place support G Entrepreneurial practice activities

10. What do you think the government should do most to support college students' entrepreneurship? (Maximum 3 items)

A Support from university students' science and technology entrepreneurship fund B Services provided by socialized and professional management service agencies

C Policy support D Encouragement of publicity

E The government shouldn't support, and shouldn't introduce too many of these policies, which is a large number of college students choose to start their own business blindly

Note: This survey is authorized by the university committee to be organized by KAB Entrepreneurship Club, so please fill in the form. Club organization, please fill in carefully. The final interpretation of this questionnaire belongs to KAB Entrepreneurship Club of North Central University.

For your entrepreneurial dream to insert the wings of flight, welcome to join us, to realize your entrepreneurial dream!

Market Questionnaire Sample 2

This questionnaire is to investigate the sales of umbrellas in paradise, this questionnaire will take you 3-4 minutes of your time, I hope you give your cooperation. We will keep your information in the questionnaire confidential, thank you for your cooperation with us. 1.You are * Male Female

2.Your age is * under 20 years old ( ) 21?35 years old ( ) 36?50 years old ( )

3.What kind of rain gear do you like to use when it rains Umbrella ( ) Raincoat ( ) Nothing ( )

4.How many umbrellas do you currently own * One ( ) Two ( ) Three ( ) Three or more ( )

5.How long is your use of umbrellas? How long do you use an umbrella? * Three months ( ) six months ( ) one year ( ) more than one ( )

6. When choosing an umbrella, which factors do you think are more important? * Material (fabric, quality) ( ) Price ( ) Appearance ( )

Sun protection coefficient ( ) Folding, space-saving ( ) 7.Which style of umbrella do you prefer? * Solid color ( ) flower ( ) light ( )

Cartoon cute ( ) European or Japanese style umbrellas ( )

8. Where do you usually go to buy umbrellas? * Supermarkets, convenience stores ( ) department stores ( ) vendors ( ) boutiques ( ) other ( )

9. When buying umbrellas, what is your acceptable price range * Below $20 ( ) $20-50 ( ) $50-80 ( )

Above $100 ( )

10. Do you buy umbrellas in different styles to match your outfit? * Yes ( ) Occasionally ( ) No ( )

11.Which of the following brands of umbrellas would you buy? * Plum Blossom ( ) Red Leaf ( ) Paradise ( ) Sun City ( ) Others ( )

12.Do you know? Paradise? Do you know the brand of umbrellas? * Very familiar ( ) About know ( ) Heard of, but don't know ( ) Don't know at all ( )

13.Through what way do you know about the brand? Paradise? umbrella brand? * Television ( ) newspapers and magazines ( ) outdoor advertising ( ) friends or family members recommend ( ) point of sale ( )

14.What do you think Paradise Umbrella needs to improve? * More fashionable and abundant styles ( ) More durable quality ( ) More affordable price ( )

Better after-sales service ( ) Others ( )

15. Paradise? Umbrella in the advertisement? * (If yes, please continue to question 16) Yes ( ) No ( )

16. Paradise? Umbrella's advertisement, what do you think? * Very much ( ) like ( ) like ( ) general ( )

Market questionnaire sample three

Various types of sanitary napkins market questionnaire survey

1. Which of the following brands of sanitary napkins do you usually use most often? ()(Multiple choice)

A. Jie Ting B. Seven Degrees of Space C. Nursing Care D. Sophie

E. Anerol F. Jiao Shuang G. ABCH. Others

2. Your average monthly spending on sanitary napkins is ()

A. Below 10 yuan B. 10 yuan?20 yuan C. 20 yuan?30 yuan

D. 30 yuan?40 yuan Yuan E. Above 40 Yuan

3. What factors do you pay more attention to when buying sanitary napkins ()(Multiple Choice)

A. Quality B. Price C. Brand D. Packaging F. Comfort G. Advertisement H. Endorser

I. Efficacy (Improvement of menstrual cramps, smell, etc.)

4. What are the most important aspects of the sanitary napkins that you pay most attention to when you are using sanitary napkins? ()(Multiple choice)

A. Length B. Absorbency C. Breathability D. Thickness of the towel body

E. Surface material F. Anti-side leakage G. Others

5. Do you change the brand of sanitary napkins often? ()

A. Will B. Will not

6. Through what channels do you usually learn about sanitary napkin products? ()

A. TV commercials B. Newspapers and magazines C. Internet D. Recommendations from friends and relatives

E. Recommendations from salespersons F. Promotional activities in stores G. Others

7. Your habit of buying sanitary napkins is ()

A. Buying a lot of sanitary napkins at one time

B. Buying them when there is a special price

C. Buying them when you need them

8. Your favorite style of sanitary napkin is ()

A. Ultra-thin B. Cotton soft C. Slim D. Extended breathable

9. You like to use sanitary napkin scent is ()

A. Unscented B. Flowery C. Traditional Chinese medicine scent D. Other

10. Daily product specifications you usually choose ()

A. Small packets of 3-5 pieces

B. Small packets of 3-5 pieces

C. Small packets of 3-3 pieces

D. Small packages of 3-3 pieces

E. Small packages of 3-3 pieces

F. Small packets of 3-3 pieces

G. Small packages of 3-3 pieces

G. Small packages of 4-4 pieces

H. Small packages of 4-3 pieces

I.

B. Medium pack, 6~10 tablets

C. Large pack, 10~20 tablets

D. Extra-large pack, more than 20 tablets

11. Night-use product specifications you usually choose ()

A. Small pack, 3~5 tablets

B. Medium pack, 6~10 tablets

C. More than 10 tablets

12. For the sanitary napkins you are using now, have you ever had any discomfort (such as allergy)? ()

A.Yes B.No

13.What makes you feel uncomfortable when using sanitary napkins? ()

A. Personal feeling B. Absorbency of the sanitary napkin

C. Quality of the sanitary napkin D. Others

14.Would you try a new brand of sanitary napkin that is not famous? ()

A. Happy to try B. Depends on the situation C. Never

15.You think the sanitary napkins need to be improved most now ()

A. Quality B. Packaging C. Price D. Safety and hygiene E. Shape F. Others

According to the survey, we came up with the following:

1. Brand awareness:Among them, seven degrees of space as well as L'Occitane awareness. Degrees of space as well as the highest awareness of Nursery, the two are not equal to each other. As shown in the figure

2, price: the survey shows that 58% of consumers buy sanitary napkins between 20 and 30 yuan. Consumers who often buy sanitary napkins between 30 and 40 yuan also reached 25%. 10 yuan or less and more than 40 yuan are rarely purchased by consumers. As shown in the figure

3. Reasons for choosing brands: The survey results show that when consumers buy sanitary napkins, the most important thing they care about is comfort. Only 23% of consumers care about price. Brand awareness also has some influence, accounting for 7%. As shown in the figure

4, product type:

10 tablets.

2) In terms of sanitary napkin type selection, the soft type is most favored by consumers.

3) In terms of sanitary napkin fragrance choice, 89% of consumers chose unscented type.

5. Brand Loyalty: After the survey, the vast majority of consumers are willing to use the existing brand, and are not willing to learn about new brands, accounting for 84%. Satisfaction: According to the survey, 56% of consumers are very satisfied with the existing use of sanitary napkin brands, 12% satisfied with the attitude of 30% of the general feeling, there is a small number of consumers are not satisfied, accounting for 2%. As shown in the figure

Conclusion:

The sampling survey shows that the factors affecting the purchase of college students are: the quality of sanitary napkins, price

price, packaging, ease of purchase, promotional efforts, shopkeepers or shoppers, and so on. The main means of purchase is mainly supermarkets, on the market now the quality of sanitary napkins college students are generally optimistic, the survey shows that only a very small number of people in the use of the process of adverse reactions. However, there are still a small number of people believe that the current quality of sanitary napkins need to be improved, and hope that the state and relevant departments to improve the supervision and control, and hope that the quality of sanitary napkins on the market to be guaranteed, so that consumers can rest assured, peace of mind, comfortable to use. As for the price of sanitary napkins, the average monthly spending in this area is generally around 20 to 40 yuan, which is generally considered to be on the high side, and it is believed that it should be adjusted appropriately. Product analysis and positioning

1, SWOT analysis (product analysis)

Strengths (S):

1) Good brand image, there are a certain number of brand loyal consumers.

2) A large market share.

3)Its own quality is very good.

4)Market segmentation and positioning is clear, belonging to the girl's workplace series.

5)Cutting-edge scientific manufacturing technology with strong absorption.

6)There is a main product positioning at the same time the product variety, to seize a larger market share.

Weaknesses (W):

1) Product segmentation is relatively low.

2) Product packaging design can not have better fashion performance at the same time, not conducive to attracting consumer attention.

3)The sales channel is not perfect.

4) Compared with similar products, the price is high within a reasonable range.

Opportunity (O):

1)The category is relatively perfect compared to the whole market, which can face the competition from the market and provide the possibility to further attack the market.

2)While positioning itself as a premium sanitary napkin, the price is relatively reasonable and there is a competitive advantage.

3) The rapid development of today's communication industry, a variety of means of communication prevails, providing an open platform for further promotion of the product.

4) Seven degrees of space sanitary napkins, is launched in the Hengan Group has been developed at a mature stage, with strong corporate brand support, in terms of funding, brand advantage for the product to provide the possibility of competition.

Threats (T):

1)Fierce competition in the market, as well as competition from major brands in the same category of products.

2)Serious product homogenization.

3)Lack of consumer understanding of the entire sanitary napkin industry can affect product sales.

4)With the continuous innovation and development of products, product segmentation deepening, materials, labor, etc. increase, requiring a large amount of capital investment, increasing the cost of competition.

2, product positioning

Heng An Group's earliest sanitary napkin brand is not Seven Degrees of Space, but Anerle. The former Anerle can be said to be the leader of China's sanitary napkin market, in 1991, ? In 1991, the market share of Anerle sanitary napkins in China amounted to over 1,000,000 tons. In 1991, the national market share of sanitary napkins reached 40%, and the situation was very good.

But the analysis of the survey results shows that Anerle's current positive brand assets are mainly high visibility, safety, reliability, thoughtfulness, etc., while the negative assets are old-fashioned, rustic, outdated, etc. The competitive crisis of Anerle lies in the fact that the brand is not as popular as it used to be. The competitive crisis of Anerle is that the brand image is out of touch with the times and the brand equity is not full enough. What Anerle brand lacks at present is the added value of sensibility, so it is imperative to establish the brand's unique personality and give the brand vitality, which is also the long-term plan for the survival of the brand.

After much deliberation, Heng An finally determined that the new product of Anerol is named ? Seven Degrees of Space? The number is a cultural symbol that means "seven degrees of space". The cultural symbol of this number means? A cycle, a cycle? and stands for? completeness, wholeness. We have elevated it to the ultimate and perfect. The naming completely abandons the traditional naming approach that emphasizes the direct feeling that sanitary napkins give to the user, and instead adopts a purely sensual naming approach that is full of fashion and romance. Consumer tests have shown that most consumers consider this name to be fashionable, tasteful and dreamy.

A brand definition is an insightful and clear description of the unique relationship between a consumer and a brand, developed from the results of brand testing, that succinctly and accurately conveys the core values and essence of the brand. This is how Heng An defines ? Seven Degrees of Space This brand: for Chinese urban white-collar women, Seven Degrees of Space is one of the choices for her to pursue fashion and perfection as a woman, which unprecedentedly meets the seven requirements of quick penetration, high absorption, anti-bacteria, breathability, thinness, anti-leakage, and comfort they are concerned about at the same time, providing them with comprehensive and complete care, letting them feel the joy of being taken care of in all aspects as a woman, and establishing their requirements for the aesthetics of the details of life. Their requirements for the aesthetics of the details of life, so that they feel the pursuit of perfection in the process of improving the quality of life and the beauty of life.

Sanitary napkins are ultimately a product that is closely related to health, so the concept of functionality cannot be ignored. Seven degrees of space is characterized by the first seven layers of physical protection structure (traditional sanitary napkins only 3 to 5 layers), a variety of functional materials for the organic scientific combination, so that basically has all the protective functions, we will be summarized as seven of the most important functions of the modern urban women, and thus extracted? Sevenfold protection, full care? The core concept of the product is to protect the skin from the elements and to provide a more effective and efficient way to protect the skin.

Based on the refined product concept, Frontline will further sublimate it into an emotional brand proposition: "Detail Perfectionism". The details of the perfectionism. It is not only in line with the modern society of women's life pattern, but also make the product, the brand's appeal jumped out of the level of product efficacy, and has a great deal of flexibility in the communication and promotion of the extensibility of the late brand building on the superiority of incomparable. In order to make the brand image more full, we have also given? Seven degrees of space? A modern woman's life details bloodless advocate, with a new era of women's concepts, gentle, innovative, concerned about the taste of life, very concerned about the quality of life? The brand personality traits.

Immediately following is the seven degrees of space of the girls series, it is different from the elegant series is the pursuit of girls series is?

The girl series is different from the elegant series, the girl series pursues the "playfulism".

The girl series for consumers is mainly youthful and lively girls, their pursuit is nothing more than to become a free flying angel in the sky, so Heng An on the seven degrees of space of the girl series of the positioning of the theme is? Girl space, angel flying? The positioning of this brand is unconsciously very much aimed at the tastes of the post-90s. So the sales of seven degrees of space girl series are good. Although the brand positioning can not be said to be perfect, but by and large is very successful.

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