The Significance of Marketing Strategy Research

Marketing strategy refers to the strategy that enterprises choose and occupy the determined target market according to their own internal conditions and external competition. It is an important part of making enterprise strategic marketing plan, and its essence is the overall design of enterprise marketing activities.

The purpose of making marketing strategies for enterprises is to give full play to their advantages, enhance their competitiveness, better adapt to the changes in the marketing environment, and obtain the maximum economic effect with less marketing investment.

Extended data:

The principle of honesty and trustworthiness:

Honesty and trustworthiness is the most basic part of grassroots moral requirements. It is the most important moral standard of enterprise business ethics and the basis of other standards. In China's traditional business practices, it is regarded as the supreme law.

Honesty and trustworthiness should still be an important basic criterion to grasp the moral boundary in enterprise marketing activities, which should include honesty in product quality and no falsification; Be honest in advertising; The price is clearly marked, and the child is not deceived; In the transaction, there are many aspects, such as the performance of contract responsibilities, keeping promises and the authenticity of market research data.

References:

Baidu Encyclopedia-Marketing Strategy