Traditional Culture Encyclopedia - Traditional festivals - When a new store opens, how do you promote your store?

When a new store opens, how do you promote your store?

1, determine the target customers.

Before publicity, we must first determine the target customers, and then carry out publicity. Because people of different ages and occupations have different needs for products, the elderly pay attention to quality and low price, while young people pay more attention to style and quality.

Step 2 highlight the theme

No matter what form of publicity, in the publicity, we should highlight the theme, and we can't add all the ideas to the publicity copy, which will only deviate from the goal and affect the publicity effect.

3. Passenger flow

The passenger flow directly determines the quality of the store business, and we must find ways to increase the passenger flow. Obviously, the form of distributing leaflets is no longer applicable, and more effective methods must be used.

4. The propaganda method should be novel.

Many propaganda methods are overused to attract consumers' attention, so the propaganda methods should be novel. You can use the image of your beloved little animal to express the message you want to convey.

5, making corporate videos

The rapid development of media in recent years has given entrepreneurs more, more cost-saving and more effective publicity methods. Shooting a good corporate promotional film and putting it online can increase the visibility and goodwill of the company.

6. Open a personal Weibo and publicize it on free websites such as Post Bar.

The advantage of this method is that it costs no money and has a wide range of publicity, but nowadays people are hit by many advertisements every day, so it may cause resentment.

7. Print advertisements on the external walls of shops

Make full use of the external wall of the store, print advertisements, and ask for pictures and words related to your products. In addition, it must be enough to attract the attention of the audience and make them have an urgent desire to know what you are selling.

8. Name of special store

Give the store a very special name, so that it is easy to be remembered by everyone, and it can also arouse the curiosity of others and make others want to visit the store.