What are the reasons for the rise of China's public **** relations

Public relations science and the public relations business in a short period of time to obtain such rapid development in China, to achieve such outstanding results, there are its profound social and historical reasons.

First: is the need for the development of China's socialist market economy. The emergence of any new theory, the rise of a new discipline, are compatible with the needs of social development, are the product of social progress. Since China's reform and opening up, the great economic development, market expansion, the increasing number of commodities, more and more intense competition, which of course, the demand for public relations and the development of the cause of public relations.

Second: the reform and opening up of China is in the early period from the agricultural society to the industrial society, from the planned economic system to the market system of the transition period, not only the society and the economy has undergone a great change, people's ideological concepts, ways of thinking have undergone a major transformation. The highly centralized, administrative command-style working methods are no longer adapted to the development of today's society. In particular, the commodity economy has accumulated complex and intertwined social relations, between people, between people and organizations, organizations and organizations of mutual interaction, due to the exchange of commodities has become frequent and complex. This requires a new idea - public relations science to do the guidance. Public relations science is so popular in our country, it is adapted to the needs of our country's transition period from the ideological concepts to the working methods of the big change.

Thirdly, the rapid spread and development of PR in China is also in line with our traditional history and culture. Chinese traditional Confucianism is a study of humanistic, interpersonal relations. That is, the establishment of the modern industrial production and market economy based on the public relations with China's ancient traditional culture and some **** common place and identity phenomenon. Its purpose is to establish harmonious social and interpersonal relations.

Fourth: the rapid development of communication media, newspapers, telephone, television, telex, computers and other things, the emergence of China's public **** relations for the development of convenience.