Why do people like the media? What is the trend of the media?

The popularity of Xiaomi has made more people know about social marketing and let people see the power of the media. Since then, the media has been touted and criticized from behind the stage to before the stage. The capital market likes this very much. After all, in the era of Internet trials, users are king.

From the narrow sense of media, individuals rely on their own unique views, ideas and contents to attract a large number of users, and finally use the virus spread effect of social traffic platforms to influence users' cognition. Many people who are educated and have free time to spend have rich knowledge background and strong desire to share. Due to the powerful star-making, celebrity effect and great influence on sub-industries, users who dream of becoming a celebrity V are willing to carefully produce high-quality content; For various Internet platforms, this kind of high-quality UGC content and user activity is the basis of its own precipitation and high valuation; For advertisers, accurate user groups, strong opinion-oriented publicity, and socialized communication effect, this accurate marketing effect is amazing, which is irreplaceable by any other form. This is why the media is so popular.

The future development trend of media is that practitioners are more professional, and the era of grassroots is king has passed. In the future, with the continuous reshuffle of the domestic media industry, it is expected that more traditional media people will join the media, and they will inject more norms of journalistic professionalism into the content production of the media. Individuals will also think of a team to change, to institutionalize operation, to provide various organizational interfaces for later commercialization, and the organizational form will change to corporatization. Some heads will increase the efforts to introduce talents from traditional media and strengthen their own content production strength. Of course, the future self-media investment will be more routine, the operation will be more standardized, and formal content authorization and content specification will be formed.