Present situation and market prospect of cultural tourism industry What is cultural tourism industry?

-Analysis of the present situation and development trend of China cultural tourism industry market in 2023. Immersive experience has become a new future group of cultural tourism.

Major listed companies in the industry: Qujiang Lv Wen (600706); Xinhua Lian (000620); Shang Feng culture (300860); Sanxiang Impression (000863); Song Cheng Performing Arts (300 144), etc.

The definition of cultural tourism

Cultural tourism, as a fusion industry of culture and tourism, was pointed out in the "14 th Five-Year Plan" for cultural and tourism development. It is pointed out that it is necessary to adhere to the principle of "building tourism by culture and showing culture by tourism", improve the system and mechanism of the integrated development of culture and tourism, promote the integrated development of culture and tourism on a wider scale, at a deeper level and at a higher level, and promote the integration of culture and tourism formats, products and markets.

According to the basic terms of tourism (GB/T

16766-20 17), cultural tourism is defined as "a tour to watch foreign traditional cultures, to pursue the traces of cultural celebrities or to participate in various local cultural activities". To sum up, this report defines cultural tourism as "a tourism activity with strong cultural attributes", which has two characteristics: shaping tourism with literature and highlighting literature with tourism.

Characteristics of domestic cultural tourism development

The long-term rapid economic development in China has promoted the prosperity of cultural market and the rapid development of tourism. Looking at the essence through the phenomenon, the essence of the integrated development of cultural tourism industry is that two industrial elements are integrated into an innovative system on the basis of coupling, which is manifested as a multi-level and multi-factor integrated industrial cluster with cultural creativity as the core and tourism activities as the carrier. Under the influence of COVID-19 epidemic and the long-term recession of global economic development, it is of great practical significance to further promote the integrated development of China's cultural industry and tourism, promote economic development, promote employment growth, and realize industrial transformation, upgrading and coordinated development. Since the development of cultural tourism industry in China, the integration of culture and tourism has been further deepened, and new products, formats and forms of cultural tourism have emerged constantly. Its main development features are as follows:

Cultural leisure activities increase passengers' "sense of travel gain"

According to the special survey of "20021National Cultural Consumption Data Report", 48. 1% of the respondents said that they felt more strongly about foreign cultures during their travels, and 29.0% of the respondents thought that cultural leisure had a better effect of pleasing the body and mind. In the difficult recovery market environment, the accelerated integration of culture and tourism provides more new consumption scenarios. More and more cultural leisure spaces bearing unique local culture, creative design and modern operation concepts have significantly increased people's sense of travel, such as the immersive cultural tour created by the integration of script killing and scenic spots, and the "livable art museum" launched by the hotel integrating art.

The proportion of cultural consumption has gradually increased.

Under the background of the change of tourists' psychological needs, more and more tourists begin to spend on culture. According to the National Report on Cultural Consumption in the First Half of 2022 released by china tourism academy, more than 90% of the respondents indicated that they would spend cultural money on tourism. Tourists' cultural experiences include visiting cultural venues (29.6%), punching cards in literary and art petty bourgeoisie destinations (46. 1%), watching plays and exhibitions (47.9%), performing arts/festivals (3 1. 1%) and folk experience (1%). From the perspective of consumption expenditure structure, the proportion of cultural consumption in tourism expenditure is mainly concentrated in the range of 10%-30% and 30%-60%.

Immersive cultural tourism has become a new format of cultural tourism development.

Now more and more young people are willing to do cultural tourism and spend money. The travel industry is gradually moving from novelty to experience to immersive layout. The existing layout of immersive cultural tourism in China is as follows:

Development trend of domestic cultural tourism industry

Combined with the development status of China's cultural tourism industry, digital cultural tourism such as immersive cultural tourism will be one of the important trends of China's cultural tourism industry. Culture and tourism are important application scenarios and fields of digital technology. Digital tourism is a new industrial form formed by the deep integration of big data and digital technology, information and communication technology and tourism industry with the network as the carrier. The specific development trends are as follows:

For more research and analysis of this industry, please refer to the analysis report of "In-depth Investigation and Investment Strategic Planning of China Cultural Tourism Industry" by Forward-looking Industry Research Institute.