Learn these, doubling the sales performance of the holidays

Holiday product promotions -- Valentine's Day, Lantern Festival

Holiday promotions product positioning

1, businessmen can use holidays as promotional gimmicks;

2, product promotions to match the theme of the holiday

Valentine's Day (Western culture)

Lunar New Year's Day (traditional Chinese culture)

3, to determine the main age of the object of application of the product

4, to determine the main consumption of the object of the product trial

Holiday promotions Key Points (1)

A publicity in advance

1, promotions need to be done publicity ahead of time;

(generally 1 month in advance, of course, there are also earlier). Of course, there are earlier)

2, according to product attributes to control the publicity of the time node;

Two, promotional time

1, 3 days or so (including the day of the festival);

Three, product promotional programs

1, in the regular discounts on the offer and then preferential points

such as: discount, coupons, giveaways, cash back, and so on;

Three, product promotional programs

1, in the regular offer and then preferential points

such as: discounts, coupons, giveaways, cash back, and so on;.

Four, promotional program sales training

1, do a good job of promotional programs, staff training and assessment;

2, to ensure that promotional programs launched when the sales staff assessment, training through

Five, the customer resource organization

Class A customers: has completed the experience, but stuck in the price;

Class B customers: did not experience the product, but already have a product experience appointment;

B class customers: not experience the product, but the product experience appointment;

Customers: the product experience, but the product experience appointment;

Customer resources, the customer resources. But there have been product experience appointments;

1, the above two customer resources for the promotion period to tap the main performance of the stock;

2, does not exclude the promotion period of the temporary door-to-door customers:

3, publicity in advance enough, you can be unfamiliar with the customer invited to experience, and through the holiday promotions to sign a single;

Sixth, the unity of the holiday vision

1, offline promotional poster layout

2, online promotional channels layout:

3, unified product packaging;

4, holiday special gifts;

5, store staff clothing

6, store layout;