What is the way to do integrated marketing well?

If you want to do integrated marketing well, the most important thing is to make a comprehensive plan.

First of all, who is your target customer? For example, our target customers are large household enterprises.

Secondly, analyze where your target customers are. They may look for the services they need through search engines such as Baidu, read articles from official WeChat accounts on WeChat, read articles in today's headlines, and read all kinds of information on Weibo.

Then, analyze how to expose it to the target customers. For example, customers are on search engines such as Baidu, so what we need to do is to find us in the first time when customers search for keywords. For example, if a customer searches for "home industry consulting company" in Baidu and can see our website first, then we have achieved a contact; For example, if a customer reads an article in today's headline, then we can publish an article about enterprise marketing through the platform machine and recommend it to users, so as to achieve a contact.

Finally, how to achieve the purpose of integrated marketing? At this time, the contact point is the key, which can be a web page, an article, a video or Weibo. These contents must be carefully designed to achieve the purpose of promotion.