Customization of clothing

Opening the CIS manuals of many companies, we can see a very rich variety of projects. As big as the decoration of the whole building, as small as a pen on the design, can be described as meticulous; but unfortunately, as the corporate image of the main event of the uniform design, in these CIS manuals are often ignored; even if there are some involved, but also mostly limited to the enterprise's standard colors, logos, etc. Simply combined in the suit, T-shirt or necktie, basically no style to speak of. And we know that the uniform is a kind of industry and personalized clothing, it requires not only the color difference, but also in the shape of diversification, functionality also has strict requirements. For example, A, B two companies use the same color as the corporate identity color, and corporate clothing are also positioned as a suit, then the planning and designers can not just change the logo, but to take into account the two companies are different industry characteristics of business characteristics - A business is engaged in the tourism industry, then the suit should be Enterprise A is engaged in tourism, then the suit should be designed for loose, casual styles, modeling to be close to the popular, to show the industry's vitality and relaxed atmosphere; and enterprise B is an insurance company, then the suit should be more classic and formal modeling, expressing the professionalism and rigor of the industry spirit. In this way, the same color tone, through the treatment of the external lines, it makes the two enterprises to distinguish themselves, forming their own characteristics and styles, corporate image more distinctive and professional.

Of course, to include a complete, scientific uniform design program in the CIS is more difficult, because many CIS programs are completed by graphic designers, and a good graphic designer may not be familiar with the design of clothing; the same reason, a clothing designer may not be familiar with the planning and operation of the enterprise CIS, often only take into account the aesthetics of the clothing, while ignoring the The whole enterprise marketing or management of many complex factors; therefore, in the overall corporate image planning, uniform image of this important link will be placed in a vacuum, resulting in a lot of uniforms are the same, the lack of personality, and the phenomenon of the overall CI out of touch. It can be seen that the uniform enterprises should strengthen the construction of corporate image planning, in the negotiations with customers, we must let customers feel that we not only understand the clothing, but also in the enterprise's overall CI image planning is also a master, so that the uniform enterprises and ordinary clothing enterprises to reflect the differences between them.