How to promote diversion effect

There are thousands of ways to attract traffic, and there are many different ways to promote, how to find the right one for yourself is the key. The attraction is just to suck the powder, before we often use the forum promotion, blog promotion, pop-up windows and other promotional methods, and now do less and less people, but other things such as soft text marketing, advertising, etc. still thrive. So I put some circles commonly used promotion methods to do a summary, I hope to be useful to you.

1, through the content of natural pollen

Often many companies registered microblogging, microblogging, public number, the only thing to do is to "update the content", but this kind of work is completely physical work, investment is small, but also does not take much effort, anyone can do it, so the flow rate, the conversion rate, brand exposure is very low.

Once in a while, there is a burst of articles, but also very occasional.

2, IM promotion

The most common IM promotion is the QQ tea seller, WeChat pulling people to meet the micro-merchants. This kind of promotion is extremely low cost, is an individual will do. But its effect is also extremely low, as if the fraudulent phone calls, the rate of being cheated is one in a thousand, but on this one person hit, before the failure is negligible. Like Howdy's QQ group sender, very much, the price is very cheap, although the effect is not good, but through the point-to-point promotion, the effect is still there, as the saying is slaughtered one counts one. After so many years IM promotion has endured.

3, self-media platform recommendations

Each platform and website has its own direction of development, and the control of the content is also different. Deliver an article that meets the other editor's favorite, the chances of getting recommended are very high. Often people sun XX station, reading volume of tens of thousands or even hundreds of thousands, like this article if the other editor does not recommend so high clicks that would be called a ghost. Any explosive article needs a point to detonate, and the vast majority of explosive points are generated on the recommendation of the editor. So to get the editor recommended, in-depth analysis of each other's website content is very necessary. In particular, you focus on several platforms to do promotion.

4, self media platform advertising

If you want to get a lot of exposure and fans, advertising is the most time and cost efficient means. Previously in the circle, circulated this story. There is a public number big shot, smashed tens of thousands of RMB to put in the wide point of view, and made 100,000 fans.

5, Baidu system (know, post, wikipedia) promotion

Now Baidu left less and less opportunity for SEO, almost all of their own products, in addition to SEO, Baidu popular promotion channels are know, post, wikipedia. Knowing can guide users and traffic, posting can guide traffic, encyclopedia can do brand. Although SEO can not be done, but these channels can still be studied. Although it also spends more, but the traffic, the brand exposure are very good.

6, soft text promotion

The biggest advantage of soft text promotion is that the soft text retention time is long, a few years ago, the article can still be found, the brand exposure has a very big benefit, but the effect of diversion is poor, 90% of the site does not allow you to take the connection. Soft text promotion after so many years of development, still maintain a strong growth momentum, which has a lot to do with people's reading. According to official statistics, people in the Internet commonly used three things are: reading, chatting, listening to songs. The reality is that 90% of the sites have a gray area, but also a way to generate income for the editor, that is, soft copy generation. An article can be sent to the portal site for a few dozen dollars, whether it is included, whether the news source at a glance.

7, SEO optimization

SEO will become more and more rationalized, SEO will become the standard of each company, and is no longer a minority to play things. Because SEO is too much uncertainty (after all, it is free to do promotion in Baidu), many traditional companies will feel snubbed by the third-party SEO team. So the company's own SEO will be more and more, generally recruiting a such junior personnel 3000-5000 can be. In conjunction with SEM to do.

8, SEM promotion

If only only SEM is certainly not popular, will be some SEO, EDM, and some other promotional methods, this talent will be the company snatched. SEM promotion is destined to be the ratio of input to output,

SEM money and human investment is very high, but also the requirements of the person is also relatively high, the average person can not do. High investment will certainly be high income. This is why there are so many fake things in the bidding.

9, EDM

EDM is now commonly used in e-commerce website marketing, in contrast to other areas to do less. EDM three core is the arrival rate, open rate and click rate. So EDM is very important to the design of the title.

10, activity marketing

11, advertising direct

The effect of advertising? Of course, the key is to choose the right place, where your users where to cast. But from the statistical data point of view 80% of the advertising effect is general. But how to be like Aliyun which smashed the money to advertise (it is this time in the major webmaster class website invested a lot of advertising), both the effect is not good, but the brand got full is exposure.

12, conference marketing

Why I would say that marketing money cost is very low, as long as you participate in a few more meetings to know, now the cost of running the meeting is very low, most of them will also be profitable. On the one hand, it is to the participants _ tickets, and the big part of the profit is from corporate sponsorship. Conference marketing is the need for manpower and venue support, experienced 2-3 people can handle hundreds of people size of the meeting. Therefore, you will see a lot of big names in the organization to carry out offline meet, regardless of the value of no, in fact, do is to kill two birds with one stone, a multi-purpose business.