Can online live selling really replace offline selling?

Online live broadcast can't completely replace offline sales, because many people will choose offline when buying urgently needed items, and only some products that they are not in a hurry will be purchased online in the live broadcast room.

First, replace offline sales in a large area. At the beginning of online shopping, young people used to buy things online, but some middle-aged people still feel that offline shopping is more convenient than online shopping. Because these middle-aged people will look at the quality of things when they buy things, and they will not blindly judge the quality of this thing with pictures. Now with webcasting, many middle-aged people will watch these anchors introduce their product quality every night, and some anchors will try them directly in the live broadcast room. This intuitive effect is better than what we see when we buy products offline. Therefore, middle-aged people have also begun to habitually place orders online to buy products, so in the future, online live delivery will replace most offline sales. As long as people are not in urgent need of goods, they will place an order in the live broadcast room, because everyone has intuitively seen the quality of goods and the price is more favorable than offline, so everyone is willing to pay online.

Second, offline sales will still exist. Online live broadcast can't completely replace offline sales, because in some remote areas, people are not used to buying things online, and logistics time is slow. Some urgently needed goods must be purchased online in physical stores before they can be used. For some products with similar online and offline prices, most people still choose to buy directly offline instead of waiting for several days.

Every way of selling goods has its own advantages and disadvantages. No matter how high the sales volume of online goods is, it can't completely replace offline sales, because everyone still likes the feeling of taking things directly, and not everyone will buy things in the live broadcast room. Now many businesses have begun to sell their products through online and offline combination, so these two methods will not disappear.