Business writing text

1. business plan writing format and sample business plan 1. title page put a color picture of your product on the home page.

However, enough pages should be reserved to arrange the following contents: A. Company name B. Registration year C. Company nature D. Company address E. Name of the person in charge of financing F. Position G. Telephone H. Fax I. E-mail J. Company homepage K. Report confidentiality L. Business planNo. Company name: signature: date: II. After the preliminary business plan of the catalogue, pay attention to confirm the consistency of the page number and content of the catalogue. Three. Executive summary A. Purpose of the plan A. Providing information for interested VC B. Providing basic data and principles for planning future business activities B. Company profile A. Date of establishment B. Industries engaged in, such as baby products manufacturer, pencil distributor and medical service provider C. Legal form of establishment of the company, For example: limited liability companies, joint stock limited companies and partnerships D. Composition of investment ownership E. Description of products or services provided by our main office [X] C. Business A. The company is in the stage of [seed, start and growth] and has just [developed our first product, hired our first salesperson and signed our first order]. B recently [during], our company achieved sales of [x], showing [profit, loss, break-even]. Considering the funding problem, we expect to achieve [x] sales and [x] pre-tax profit in [year].

Earn [x] pre-tax profit in [next year]. C. If the funds are sufficient, we will [describe what you do with the funds, for example: 1. Marketing of new products; 2. Manufacture or supplement equipment to meet the growing market demand; 3. Increase retail outlets or adopt other ways to improve distribution channels; 4. Strengthen the research and development of new products or improve existing products] D. Products and services A. State your products or services so that others can understand.

[Company] produces the following products [here is a brief list of products, mainly emphasizing the significance of the production line and the highest sales volume it can bring] B. At present, our [products or services] are in the [introduction period, growth period and maturity period]. We plan to expand our production line to improve our [products or services], including [x, y, z].

C. The key feature of our product production or distribution is [x, y]. Our [product or service] is unique because of [x, y or z].

E. Our market positioning advantage lies in our patents, sales speed, brand name, etc. ]. E. Management Team Our team consists of the following members [x] male [x] female, with [x] years of cooperation experience; Have [y] years sales experience, [x] years product development experience and [other aspects] [x] experience.

F. Marketing overview G. Competitive environment A. Analyze the [company name] that directly competes with us, or we have no direct competitors, but there are substitutes or related products for our [products or services] in the market. B. Our products are unique, because if we can [x], or we have a competitive advantage, because of our [sales speed, established brand name and low-cost manufacturing].

H. Capital Requirements A. We seek [x￥] as an additional investment in [], which will enable us to [describe why you need capital and why this opportunity is encouraging]. B within [x] years, we will use the remaining profits to pay dividends or refinance, or sell the company, or withdraw from listing financing.

I. Risks and Opportunities A. The biggest risks in our business are [market risk, pricing risk, product risk and management risk] B. We think we can overcome these risks because if we can [x] C. The business opportunities in front of us are very meaningful to us; If we can achieve [x], we will have the opportunity to turn [a local advantage in the market] into a huge advantage for the whole industry. Four. Company profile A. Vision A. Our goal is to become [describe your ultimate goal, such as becoming the first brand of low-fat cheese] B. We are eager to maintain a good reputation in the market and provide the market with [time-saving, better production methods and reasonable prices].

We can achieve this result because we have adopted [the development of excellent products, the mastery of market development trends and demands, the spirit of innovation and the adoption of effective distribution and packaging] C. In order to achieve our goal, we should thank those who care about our development, customers and the public [describe the honor you are pursuing] and those who have helped us succeed [describe the relevant help of various groups to your company] B. Vision C. The company was established on [date]. E.g., pencil dealers, medical service providers).

D full name of the company that meets the legal requirements [x]. The legal form of a company is, for example, a limited liability company, a joint stock limited company, a partnership, a sole proprietorship, and the office of our principal responsible person [x].

Give the distance from the office to the factory and warehouse. Calculate our recent output every month. If we want the monthly output to reach [x], we need a bigger [factory, R&D team, …].

With financial help, we estimate that the existing equipment can meet the future needs. F. If the company engages in [water pollution, armament weapons, genetic engineering, blasting engineering and the use of resources prohibited by the state in production and service], its business license will be revoked immediately, and it shall not engage in activities beyond the scope authorized by * * *.

The company abides by all operating procedures and has the latest inspection records. These records include [major items].

These institutions are responsible for managing these aspects of our business, and we must ensure the sense of responsibility of our employees. H. Strategic partners of the company: How to keep the relationship with strategic partners to attract investors' attention, and explain how you can cooperate with them to improve work performance.

In the process of establishing larger-scale cooperation, your company can provide important and profitable self-development for partners. Describe in detail the position of each of your partners in the market and explain what is the biggest hidden danger of your cooperation? For example, we have established a market agreement with [x] and an alliance with market leaders in the rubber field, which is beneficial for us to sell pencils to students.

The supply and demand side can also occupy the market with divided retail industry, which can help us cut into the market quickly. The risk of a partnership is that partners may choose to sell themselves [pencils] and exclude us.

1. Another strategic relationship beneficial to the company is to establish a joint venture with [X] * * *. We never invest in the initial stage of research, we can.

2. The format of business letter should be at least 0.27 yuan. Open a library member to view the full content > Original Publisher: The format and style of business letters of huangwiom belong to the category of business etiquette documents, which refers to simple letters used by enterprises in various business occasions or business contacts.

Its main function is to establish economic and trade relations in business activities, transmit business information, contact business matters, communicate and negotiate production and sales; Ask and answer questions and deal with specific affairs. Its types include contact letter, sales letter, order letter, confirmation letter, claim letter, etc.

Language Features (1) Oral Tone Every business letter is an emotional exchange between different enterprises or business leaders. People are emotional, so business letters reflect the emotional side more.

Business letters should use a special "business accent", not people's imagination. Letters make people feel warm and friendly to read, just as simple, natural and humanized as conversations between friends. Whether it is an apology letter, a kind persuasion letter or a purchase letter, it can be expressed through the tone of the letter.

(2) Content directness Enterprises read a lot of letters and documents every day. Business letters don't need flowery words.

Therefore, business letters should be concise. Write a letter in simple and clear language, so that it is simple and easy to understand.

When it comes to data or specific information, such as time, place, price, article number, etc. We should use precise language to make the content of communication clearer, which is more helpful to speed up the process of business activities. (3) Sincere business letters with attitude should fully reflect sincerity and politeness.

No matter what you say, you should say it sincerely. Pick up the written business letter and read it. Make sure that if the other person is talking to you on the phone at this time, he will definitely feel your naturalness, sincerity and courtesy.

The politeness mentioned here is not simply using some polite expressions, but.

3. Business document format 1 1 parts: 1. Title: sender's address and date 2. Internal address: the name and address of the recipient. Address 4. Subject title or title. Proposal) 5. Opening remarks 6. The text of the letter) 7. Concluding remarks. (sic) 9. Signature 10. Attachment Enc or. Attachment 1 1. Restarting P.S. 1-9 is the main part and is generally indispensable.

I hope to adopt.

4. Model essay feasibility analysis of business plan and business plan I. Market analysis For a long time, due to the low living standard, domestic residents have little consumption of small household appliances mainly serving "kitchen" and "bathroom".

According to statistics, there are only three or four kinds of small household appliances in cities and towns in China, while the statistics in Europe and America are as high as 37 kinds. According to statistics, at least 2.6 million families move into new houses in China every year. With the improvement of people's living standards, the increasing attention to "kitchen" and "bathroom", and the accelerated popularization and upgrading of small household appliances, it will certainly hatch an amazing market driving force, and the market development prospects of small household appliances are very broad.

In the next two to three years, China's small household appliances industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%. At present, there are only two kinds of small household appliances for bathroom heating: Yuba and heater.

At present, there are 376 enterprises producing yuba in China, and the domestic sales volume of 200/kloc-0 is expected to be 4 million units, 5.5 million units in 2002 and 7 million units in 2003, with sales exceeding 65.438 billion yuan. Among urban families, the ownership rate of Yuba is less than15% (in 2004), and the recognition rate of domestic consumers to Yuba is 82%, so the market space is huge.

Yuba occupies an absolute advantage in bathroom heating equipment, among which Aopu's sales in 2004 was 260 million yuan, ranking first in the market. At present, the manufacturers of Yuba and heater are mostly concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM production, and their independent research and development ability is not strong.

In the Yangtze River valley of our country, most houses have no heating, so bathing in winter has always been a big problem. Although there are yuba and heaters, people expect a simple and effective heating appliance.

According to my investigation, people's impression of this product is still good, and the market potential is huge. Compared with Yuba and heater market, the sales market of this product is at least 50-65.438+0 billion yuan.

We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network. (The above data comes from Consumer Daily and China Household Electrical Appliances Association) Second, our goal Our goal is to enter the market in 2006 and develop agents at or above the level of 10- 15, with sales of more than 2 million yuan, reaching 5 million yuan in 2007 and 20 million yuan in 2008, and the profit rate will remain at.

Third, the use of funds Because this product has never been listed before, the initial sample trial production and mold development costs are relatively large, estimated at10-150,000 yuan; Various certificates, licenses and trademarks: 50,000 yuan; Company establishment, related office supplies procurement, personnel recruitment, company website, etc. : 65438+ ten thousand yuan; Rent, utilities and personnel salary (half a year): 1.5 million yuan; Exhibition and advertising fee: 654.38+10,000 yuan; Cost of small batch production (5000 tablets): 200,000-250,000 yuan; Working capital: 200,000 yuan. Total: 6,543,800 yuan+0,000 yuan.

Four. Product cost and profit analysis In order to save costs and reduce investment risks, small batch production in the early stage was mainly outsourced, and production equipment was not purchased for the time being. This product mainly includes: barrel body, cover, heating plate, leakage protector, dry-burning protector, switch, steam regulating plate, base and sealing ring.

Among them, the heating plate 7-8 yuan, the leakage protector 12 yuan, the dry-burning protector 1.5 yuan, the switch 0.5 yuan, and the rest are plastic parts at the price of 15 yuan. In addition, the total cost of product packaging, wiring screws and freight is below that of 40 yuan. The wholesale price is tentatively set in 80 yuan, and each Maori 40 yuan. It is estimated that the investment can be recovered in two years, with a slight profit.

(The above data are the spare parts dealers under investigation, which may float downwards. V. Sales Prospects At present, there are no similar products on the market, and the sales pressure of products is relatively small. It is suggested to use the ready-made sales network of electrical wholesalers around the country to carry out agent sales.

At present, we have contacted a number of businesses and initially reached a sales intention. This patent project is a non-service invention, and the patent right belongs to the individual.

The specific mode of cooperation shall be decided by both parties through consultation. Seven, raw material supply scheme can be outsourced production, no special requirements.

Eight, the future of this project because this product is easy to manufacture and the threshold is not high, it is inevitable to be copied. In addition to strengthening anti-counterfeiting efforts, constantly upgrading products is also a necessary means to expand the market.

In some cases, the business plan can not only make entrepreneurs clearly understand their own business content and firm their business goals, but also have the function of persuading others. For example, entrepreneurs can persuade others to join joint ventures or companies through business plans, and even raise business funds. The business plan should include all contents: business type, including business name, business organization type, project or main product name, etc. This is the most basic content of business.

Capital planning: capital refers to the source of funds for starting a business, which should include the investment ratio between individuals and others, bank loans, etc. This will affect the share and dividend distribution of the whole enterprise. In addition, the distribution ratio of the total amount of funds in the whole business plan should also be clearly recorded. If you want to apply for a loan with a business plan, you should also explain the specific purpose of the loan.

Stage goal: Stage goal refers to the short-term, medium-term and long-term goals after starting a business, mainly to let entrepreneurs know the possibility of their career development and the goals of each stage. Financial forecast: describe the expected income and expenditure in detail, and even list the expected income in each of the first three or five years after the establishment of the enterprise.

5. Business letter model essay:

Xx Daxing Trading Co., Ltd.:

We have received your letter of XX, XX, XX. We apologize for the damaged interface of 35 Huanghua brand computer desks in the contract for purchasing computer desks on XX, XX, XX. This matter has attracted our great attention and has been investigated.

Upon verification by relevant Shaomen, the xxx Huanghua brand computer desks produced by our factory are all high-quality products when they leave the factory. The interface of some computer desks mentioned in the letter is broken, which is caused by our workers' poor handling when they leave the library.

We apologize for your loss again, and ask you to provide the detailed figures and damage degree of the computer desk as soon as possible, as well as the notarial certificate and inspection certificate. Our company will make unconditional compensation according to the actual loss as soon as possible.

In this regard, we will take a warning, find out the problems and shortcomings in our work, and take corrective measures to prevent such incidents from happening. I hope to get the understanding of responsible companies and continue to maintain good trade relations.

Waiting for reply:

Xx Guangming Furniture Co., Ltd.:

20xx year x month x day:

Extended data:

Matters needing attention in business letters:

(1) Spoken mood.

Every business letter is an emotional exchange between different enterprises or business leaders. People are emotional, so business letters reflect the emotional side more. Business letters should use a special "business accent", not people's imagination. Letters make people feel warm and friendly to read, just as simple, natural and humanized as conversations between friends.

Whether it is an apology letter, a kind persuasion letter or a purchase letter, it can be expressed through the tone of the letter.

(2) content directness.

Enterprises read a lot of letters and documents every day. Business letters don't need flowery words. Therefore, business letters should be concise. Write a letter in simple and clear language, so that it is simple and easy to understand.

When it comes to data or specific information, such as time, place, price, article number, etc. We should use precise language to make the content of communication clearer, which is more helpful to speed up the process of business activities.

(3) Sincerity of attitude.

Business letters should be able to fully reflect sincerity and politeness. No matter what you say, you should say it sincerely.

(4) The theme is single.

Business letters are purely commercial, and generally require articles to be specialized, single in content, business-oriented, and highlight the main idea.

(5) standard format.

The structure of business letters is similar to that of ordinary letters, with title, text and signature. Foreign trade business correspondence must be written in English or the language used by the other country in accordance with international practice, and the grammar and writing format should also conform to the language norms and habits of the other party.

(6) Equal status.

A business letter is an exchange document between two equal legal persons, which embodies the equality and mutual benefit of both parties. When writing business letters, you should respect each other and treat each other with courtesy.

(7) required time limit.

Business letters are formed in every link of business activities, and each letter is a clear expression of the wishes of both parties within a certain period of time. So you must reply in time after receiving the letter from the other party. At present, fast delivery forms such as fax and e-mail are increasingly used to meet the demand of this feature. A business letter usually consists of three parts: a title and an ending.

6. How to write a business plan? WHO can give me a model. A reliable business plan needs eight elements: 1. The company introduces brand positioning: the core positioning of the enterprise, in a word, the development process of slogan (the so-called "one center"): a major milestone in the business model from its establishment to the present: a panoramic view of the organizational structure of the business model: the organizational structure of the whole company II. Market analysis/industry opportunity: a macro analysis of the market where the enterprise operates. (It just happens to be the entry point of the enterprise) 3. Competitor analysis/core competitiveness industry pattern/competitor analysis core competitiveness/differentiation advantage IV. Core business system core business system: the core business operation mode of several major sectors: product-supply chain-sales, and the business operation process of the three major systems. Highlights of the enterprise: What are the main market and investment attractions? Major customer groups: in what fields and what are the major customers, and the list of customers who have signed up. 5. Development Vision/Future Plan What are the development visions of Round A, Round B and Round C from now to the next 3-5 years? How many customers and users will be tapped, what kind of revenue and profits will be realized, and in which fields and industries will they be transformed, deepened or laid out? 6. Introduction of Founder and Core Team Founder: Entrepreneur Learning, Main Experience, Introduction of Founding Team: Chief Operating Officer. CFO, CSO, vice president of sales, vice president of channels, etc. Indirect VII. Historical performance/financial forecast for the next three years 1. Achievements since its establishment: annual investment, income, profit, gross profit, net profit, etc. 2. Proportion of financial income: major orders/contracts/income, with a proportion distribution of 3. Forecast of commercial and financial development in the next three years. This financing plan 1. Current valuation: comprehensive valuation based on revenue, profit, number of users and customers, market prospect, team strength and maturity of business model. 2. Founder, partner, option holding platform (core employee incentive), key resource or upstream and downstream resource partners or institutions, A-round investors and B-round investors of the company. C round investors, etc. 3. This round of financing plan/future financing plan The proportion of this round of share transfer, the amount of financing and the development plan for the next round, such as the next 2-3 years. 4. The purpose of this fundraising round is to raise funds for product research and development, marketing, team expansion, channel cooperation, operation improvement, etc.

7. How to write a business plan on the cover of an 800-word template: company information, company address, company phone number, name, title, address and phone number of the owner or senior manager, writing date of the plan, text number and author's name.

Business overview: an overview of the business plan and the company, introducing the company and its goals and how to achieve the expected plan. Institutional plan: company profile, products and services, intellectual property rights, company location, legal system, managers and employees, accounting and law, insurance and safety measures.

Marketing plan: marketing strategy overview, machine target, market analysis, marketing strategy content, customer service, marketing strategy implementation, marketing benefit evaluation and product market analysis. Marketing plan outline (example)-an overview and marketing strategy objectives A marketing strategy overview B marketing strategy objectives 1. Building a strong brand II. Build a strong customer base. Improve product/service sales II Market analysis A Target market 1. Demographic characteristics II. Psychological characteristics 3. Gap market characteristics b competitor 1. Describe the main competitors. Evaluate your own advantages and disadvantages. c Market trend 1. Industry trends II. Target market trend d market research 1. Survey method 2. Database analysis. Results summary 3 marketing strategy a summary 1. Allocation of funds for marketing activities (percentage of online/offline budget) 2. Expected return on investment of the most important activity B sales and distribution method 1. Shops, offices, point of sale. Directory, direct mail 3. Website c packaging 1. Quality requirements. Packing d pricing 1. Price strategy 2. Competitive price e brand f database marketing (personalized marketing) g sales strategy 1. Direct mail 2. Direct mail 3. Email marketing. Joint marketing. Two-way marketing Diffusion marketing h sales incentives/promotions 1. Free sample 2. Cash back lottery 3. Full loan return 4. Online promotion 5. Gift. Discount 7. Other I advertising strategies 1. Traditional advertising (TV, radio, print) II. Internet advertising/new media (banner advertising, PDA advertising, portal/vertical portal, interactive TV) 3. Long-term sponsorship of advertising j public relations activities 1. Establish web pages (communities, chat rooms, news bulletin boards) 2. Events (online and offline) 3. Press releases (TV, radio, print, online) 4. Interview (online news, website, printing, radio, TV, chat room, online activities, etc. ) k seeking leadership position) IV customer service a introducing customer service activity b expected income after achieving Excellence v implementing marketing strategy a in-store responsibility b hiring external institutions 1. Advertising companies, public relations companies, marketing companies II. Online advertising network. Other VI marketing benefit evaluations are used in existing companies and included in the same period evaluation. Note: The above marketing schemes are for reference only and are operated according to the actual situation of the company in the implementation process.

8. How to write a business plan There are many templates on the Internet. You can download some from the Internet for reference.

In essence, the business plan is actually an explanatory draft. You show potential partners and investors that your business plan is feasible and valuable. I suggest that when you start writing, you should first explain your business plan in your own language with the basic principles of clear logic, detailed information, clear explanation and clear views, write the first draft, then fill in the contents of the corresponding chapters in a common format on this basis, and then supplement, improve and polish it with the help of professionals (technology, finance, investment, market and management).

In fact, the most important thing for a business plan is to answer three questions: What are the market opportunities? What software and hardware conditions do you have to prove that you can seize this opportunity? How are you going to seize this opportunity? .

9. How to write a business letter The writing format of a business letter Chinese letters are just like ordinary letters. Business letters generally consist of five parts: beginning, body, end, signature and date.

(1) starts with the address of the recipient or receiving unit. The address is written in separate lines and capital letters, followed by a colon.

(2) The body of the letter is the main part of the letter, which describes the substantive issues of business communication, usually including: ① greetings to the recipient; (2) the reason for writing, how to receive the letter from the other party, thank you, answer the questions mentioned in the letter, and so on; (3) Business contacts to be made in this letter, such as asking about relevant matters, answering questions raised by the other party, clarifying one's own thoughts or opinions, and making demands on the other party. If you want to ask each other and answer their questions, answer them first and then ask them to show respect; ④ Put forward the hope, ways and requirements for further contact.

(3) At the end, a simple sentence or two is often used to state the requirements for the other party's reply. For example, "I am writing to you, just hoping to reply."

At the same time, write down words expressing wishes or salutations, such as "Salute" and "Wish you good health". General greetings are written in two lines. "Sincerely yours" and "sincerely yours" can follow the text or be separated from it.

Salute and Health turned to top-level writing. (4) The signature is the signature of the writer, which is generally written in the lower right position of another line (or one or two blank lines) after the end.

A business letter sent in the name of a company may be signed by the name of the company or the name of a specific department within the company, or by the name of the writer. Important business letters can also be stamped with official seals to show solemnity.

(5) Date and writing date-generally written in the lower right corner of the signature on the next line or the same line. The date of a business letter is very important, so don't leave it out.