Traditional Culture Encyclopedia - Traditional festivals - How should traditional news media (newspapers, magazines, radio and television) develop under the impact of new media?
How should traditional news media (newspapers, magazines, radio and television) develop under the impact of new media?
Advantages: regular and fixed-point delivery, more demand from government agencies and companies, large layout and large information capacity.
Disadvantages: there are few individual users, especially young people, and the timeliness of news is not high enough. Only the same day or a few days ago.
Advertising: because of the user's problems, advertising has a certain directionality, so it is not bad.
Magazines,
Advantages: miscellaneous, rich in content, suitable for men, women and children, widely read.
Disadvantages: fewer people buy, generally read more magazines and less news. The main contents are prose, novels, jokes, cartoons, essays and so on.
Advertisement: I feel that the advertisement of life is very good.
Broadcast,
Advantages: simple reception, many people in the car listen to the radio, and it is regional. The timeliness is also quite high.
Disadvantages: the scope is small, generally limited to one city, and many people can't receive information through radio.
Advertising: All kinds of advertisements will do, mainly those that are closely integrated with the audience.
Television,
Advantages: the audience is wide, basically every family has a TV, and many programs can be set.
Disadvantages: There are basically no shortcomings, and TV and the Internet are closely related.
Advertising: According to the audience, there is no shortage of advertisements in TV stations.
The new media is mainly network, including computer network and mobile phone network. Newspapers now have electronic versions and mobile phones, magazines also have electronic magazines, and broadcasting is gradually declining, but there are fixed user groups, and TV includes network TV and mobile TV. Mainly * * * with promotion, * * with development, and finally together.
I hope it helps you.
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