Traditional Culture Encyclopedia - Traditional festivals - What is the slogan of Chengdu Universiade?
What is the slogan of Chengdu Universiade?
The global conference of slogan, emblem, mascot and franchise rights of Chengdu Universiade was held in the Universiade Village of Chengdu University. At the press conference, the slogan of Chengdu Universiade was officially released in Chinese and English. Its corresponding English slogan is "Chengdu makes dreams come true".
The emblem of Chengdu Universiade was designed by the design team of Chengdu University of Technology. Inspired by the Sunbird, the emblem takes the first letter "U" of college English as a variant to form a torch shape, which is combined with the Sunbird to form a movement form. The burning flame, the time parameters of the Chengdu Universiade and the linear expression of the Universiade track fully embody the concept of "passion, innovation and fashion" of the Chengdu Universiade.
Chengdu Universiade chose "Rongbao" as the mascot, aiming to add more youthful atmosphere to Chengdu Universiade. The mascot named "Rongbao" not only embodies the venues of Chengdu Universiade, but also contains the urban characteristics of "enthusiasm, tenacity, tolerance and self-confidence".
The mascot "Rongbao" takes the panda as the prototype, integrates China traditional culture and Sichuan characteristic elements into the modeling design, and integrates modern spirit and traditional culture, which reflects the warm welcome and expectation for college athletes.
The franchise plan of Chengdu Universiade was officially launched in April, 20021year, and citizens will enjoy the achievements of the Universiade through various franchise projects such as retail, catering, hotels and tourism. The franchise plan aims to enhance the brand image of the Universiade, promote the development of related industries and realize the double promotion of economic and social benefits.
Significance of Chengdu Universiade:
1, improve the city's taste and the level of modernization.
2. Cultural blending, showing the thinking and contribution of oriental civilization, the world and life.
3, enhance confidence, improve national self-confidence and insight.
4. Increase employment opportunities and promote the sustainable development of urban economy.
5. Promote economy, upgrade technology and products, and promote economic growth.
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