In the era of digital intelligence, why are museums suitable for juvenile tours?

In the era of digital intelligence, why are museums suitable for juvenile tours?

Recall words and memories

Social education is one of the core functions of museums, and it is also an important way for museums to serve the public and spread culture. Under the background of digital intelligence era, when museum fever becomes a trend and teenagers become cultural iron powder, it becomes the obligation and responsibility of museums to better perform social education functions.

Digital life requires museums to embrace technology.

Contemporary teenagers live in the rapidly developing digital intelligence environment, have a strong exploration psychology, favor high-tech products and prefer personalized expression. From the dreamy Tang Palace Banquet in the Spring Festival Evening of 20021Henan Satellite TV to Only Green in the Spring Festival Evening of CCTV in 2022, under the blessing of science and technology aesthetics, young people saw the fantastic literature and art that textbooks could not present, and felt the powerful appeal and attraction of traditional culture.

This cross-border outing is a successful case of museum communication model innovation. In fact, from roving exhibitions to the construction of wisdom museums, modern museums are constantly trying to use cutting-edge technologies to create new experiences of multiple interactions for the public. For example, the National Museum of China used the 5G communication technology to carry out the online relay activity of the global museum collection "We Join Hands with You" during the epidemic, so that 200 million viewers around the world could follow the drama online without leaving home; With the help of 3D light carving digital technology, I met the world's first exhibition of Dunhuang Light and Shadow Art Exhibition, and made a new interpretation of Dunhuang murals, creating a fully immersive light and shadow world with a combination of static and dynamic, virtual and real; Relying on the augmented reality production system, object-with-space positioning technology and AI motion capture technology, the main stage of the large-scale archaeological cultural program "China Archaeological Conference" fits perfectly with the XR space sub-stage, making the audience feel as if they were at the archaeological excavation site and walked into the former residence of the museum collection; Blockchain technology provides real transaction guarantee for digital products, which makes people look forward to the digital collection market of museums. These beneficial attempts have broken the boundary of limited audience contact and encouraged museums to embrace technology.

What can a smarter museum bring?

More inclusive cloud services, deeper big data applications and smarter ecological integration are moving towards the era of digital intelligence, and people are full of infinite imagination for the future scientific and technological society. The application and integrated innovation of next-generation digital technologies such as big data, artificial intelligence, cloud computing, 5G information communication, augmented reality, digital pairing, Internet of Things, blockchain, etc. Constantly let people see the surprises, high intelligence and high quality brought by the digital virtual world. Development has gradually become the unremitting pursuit of modern science and technology in various fields.

In the process of man-machine cooperation, cross-border integration and * * * integration, human cultural heritage is highly integrated with historical culture, modern logic, contemporary art and advanced technology, which makes the museum have unprecedented ideological penetration and artistic appeal. At the same time, real museums will also usher in a wave of new changes in public cultural services.

In the future, the Wisdom Museum can break through the limitations of time, space and educational resources and create a brand-new social education model. By constructing a virtual space, the museum will create a highly immersive learning atmosphere: digital twins of historical figures and cultural heritage meet students in the virtual world, and those historical events that cannot be touched in class are vividly expressed. Under the guidance of AI teachers, students can play different roles and participate in the development of historical events in an immersive way. This highly intelligent network virtual teaching environment, with real-time interaction and no sense of distance, can effectively expand the scope of students' communication. At the same time, artificial intelligence, big data and other technologies can accurately record students' learning process, analyze students' personality characteristics and cognitive level, generate differentiated teaching models, and provide effective support for young people to protect their cognitive collections, learn history and culture, simulate traditional skills, participate in exhibition curation, and obtain achievement certification.

What should the wisdom museum pay attention to?

A highly intelligent museum will give people a shocking sensory experience and make history and culture more visible, impressive and promising. When the blood is boiling, the museum needs to keep calm. Creation, entertainment, exhibition, socialization and transaction are always double-edged swords that must be faced in the era of digital intelligence, and they have great potential to change learning and lifestyle. Therefore, in the exploration and development of digitalization, networking and intelligence, museums must stick to ideological positions.

First, we must lead the values. Intelligent museums should still be guided by national identity, national identity, cultural identity and value identity, and rely on the cultural relics and cultural resources in their collections to fully integrate their cultural values into the museum's public education, and run through the field of youth education at different stages in a diversified way. Especially pay attention to the integration of advanced socialist culture, revolutionary culture and Chinese excellent traditional culture.

The second is to be wary of technicalism. Although modern high technology can give vigorous vitality to museum cultural communication and public education, and make history and culture alive, cool and fire, the cultural essence and inside information of museums should not be replaced, consumed or distorted in dazzling skills. In the process of digital creation, which is difficult to distinguish between true and false, the only way to create a meaningful, creative and distinctive education model for smart museums is to seek the roots and cast souls, to achieve superficial experience, to keep aesthetic distance and leave blank space, and to pay more attention to bringing young people deep thinking.

The third is to insist on putting social benefits first. Museums in the era of digital intelligence should not only have the exploration consciousness of layered setting of cultural consumption, but also adhere to the initial intention of benefiting the people through culture. In the process of creating economic benefits, we should always perform the function of public service, meet the learning needs of the majority of young people, let the learning achievements of every educated subject get standard certification fairly, and let the public cultural services of museums approach thousands of households equally.

The fourth is to advocate returning to the real world. With the continuous breakthrough of key technologies in digital transformation, the real world and virtual world will be deeply integrated, bringing people a high sense of excitement and accomplishment. Museums have the responsibility to guide young people, not to define museums as mere entertainment places, but to encourage them to return to the real world to gain emotional experience and avoid losing themselves in virtual mirror images.

When a museum meets technology and gains wisdom, it is like opening a stream of living water and injecting new vitality into its public education. Fully integrating cutting-edge technology and artistic expression techniques, how to let young people swim in the clouds, constantly absorb cultural nutrients, nourish the spiritual world, and at the same time constantly convey values suitable for the spirit of the times is the direction that museums need to constantly explore.

(Author: Chen Ling, unit: China National Museum)