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What are the common meanings of square in design?

The square in the logo expresses reliability and authority, and companies that use the square logo are usually considered to be perfect, professional and safe.

The simple and solid square has really stood the test of time. The square logo of BBC is a good example. Looking at the evolution of their logo, we will understand how to simplify the brand and leave the most influential core elements.

For example, Lego bricks is a well-known company with a long history. The company added a yellow square to its logo in the 1950s, and it was not until the 1960s that the logo we know and love now began to take shape.