E-commerce training summary report 1500 words

In study, work and life, people gradually realize the importance of the report, and all the information mentioned in the report should be accurate. You didn't have a clue when you wrote the report? The following is a summary report of e-commerce training with words of 1500 compiled by me. You are welcome to study for reference. I hope it helps you.

E-commerce training summary report 1500 words 1

After nearly a month's comprehensive training, what I gained the most was a brand-new understanding of e-commerce and online marketing. I still insist that network marketing is an operation mode, and it is imperative for both traditional and emerging industries. It is an important supplement to traditional marketing and an important link and core of e-commerce. If we say, I think the application of network marketing in traditional industries is like giving wings to traditional industries, which is not only an inevitable trend, but also a progress of society and the optimal allocation of resources. For professional study, I think if you want to do e-commerce, you should do a good job in network marketing, or master some skills in payment, website management, website information management and other e-commerce links. , mainly through the establishment of their own website for online marketing learning and actual combat. I hope I can read more books and broaden my knowledge in the last year of college. I believe I will have enough time and energy, and of course I will also study and practice online marketing.

Regarding the understanding of employment competitiveness, I think you have the ability to bring profits to enterprises, you can solve the problems of enterprises, and enterprises can use you, so you are competitive. On the one hand, you are unique and unique in cultivating your personal abilities and qualities. I think what I have to do now is to apply the theory I have studied for three years to practice through online marketing, slowly digest it and turn it into my own thing. I believe I can do it, because I can carry out online marketing this year, and I believe I am unique. This is also my core competitiveness. On the other hand, we should strengthen the cultivation and promotion of our own quality according to the needs of employers. Network marketing planning and SEO want to do most, but different enterprises have different requirements and industry norms, which I need to learn. And before determining the industry, we must find and choose the industry we yearn for, and then we must master some basic knowledge of the industry. Of course, if you want to be a marketer or a company clerk, then don't learn from me, because you are unique and no one can be you. Although the internship time is very short, I am only exposed to the workflow of the entire e-commerce department, and the work is very shallow. But I still learned a lot of knowledge and experience, which are not available from books. Through internship, I can better understand my own shortcomings, understand the essence of e-commerce work, and understand the social level, so that I can plan my career and set my life goals earlier. In this era when the economic tide keeps pace with the times, as an e-commerce major, I can find my place in the big waves and make my due contribution to the social economy! For e-commerce and online shopping, we are never unfamiliar with terms such as B2B, B2C, electronic payment and online banking. Most people have personal online shopping experience. Online shopping is becoming more and more popular and integrated into our daily life. The latest data shows that the number of netizens in China has reached 420 million, and netizens in the Asia-Pacific region also have online shopping habits. Therefore, the prospect of e-commerce is attractive. Although industry leaders such as _ _ Yes have established a monopoly position in the field of e-commerce, there will never be a shortage of opportunities and innovations for the emerging e-commerce industry. _ _ and a large number of traditional giants have also joined the ranks of e-commerce. The increasingly powerful Internet e-commerce is transforming small and cheap online shopping products into large, numerous, large and expensive products, and the "big" trend of online shopping is guiding e-commerce to intervene in more traditional fields. In the automobile industry, the marketing model of its 4S stores is facing the pressure of high operating costs, so it gradually moves closer to online shopping. It can be said that "sitting at home and buying a car easily" is no longer a dream.

E-commerce takes the Internet as its transaction carrier, and an important feature of the Internet is global connectivity. The Internet has no obvious geographical and national boundaries. Through any networked computer, you can access servers anywhere in the world. Merchants can search for resources wherever the Internet goes, and they can also sell products wherever the Internet goes. Internet makes long-distance transactions not only possible, but also frequent. Thus, the subject of e-commerce is not only facing a regional market, but a global market. The global market has not only changed the closed transaction form, but also expected highly integrated commercial and legal rules. After continuous efforts and repeated revisions and debugging, the website can finally be opened and operated normally, and it still pays a lot of sadness in the face of such competitive pressure. Let's brainstorm and enhance team awareness. I hope to get better development in the future!

E-commerce training summary report 1500 words 2

We just started a week of e-commerce introductory training, which may be the reason for starting school, but we are still very interested! So in the first class at the beginning of training, I basically did nothing, either chatting with my classmates or browsing the website, nor did I follow the teacher's instructions seriously. Later, I also realized that it was practical training, and I had to do what the teacher told me seriously.

E-commerce has been widely used in every corner now, and its influence on human beings is increasing. For us students majoring in e-commerce, it is a great task to learn IT well. As for how to learn well, theoretical knowledge alone is far from enough. _ Comrade once said, "Practice is the criterion for testing truth"! Just like a master cooking, he knows the cooking procedure, main ingredients and seasonings clearly. If he doesn't really cook, he will never be a "chef". And the school provides us with such an opportunity to "cook" ourselves, so that we can gain greater knowledge of e-commerce from practice.

In the next few classes, I began to do the problems seriously. When I first started to do "basic operations related to e-commerce" and "online banking services", it was quite smooth.

But the later, the less you can do. When I realized "e-wallet management and use", I encountered a problem, and everything I did was unsuccessful. Seeing that others have done the fourth training, I am still groping slowly in the third training, but there is still no result. With such pressure, I feel anxious. I finally understand that e-commerce must study hard, otherwise you will never succeed. So I had to consult my classmates, and after their guidance, I completed these operations.

Next, I operated e-commerce "B2B", "B2C" and "C2C". It is not easy to do these operations well, because every detail of the operation is very important, and it is impossible to complete the transaction with a slight mistake. This forced me to operate every step carefully until the whole transaction was finally completed.

When the "online document" is implemented, it may be a system failure and cannot be completed!

"EDI mode", "CA authentication" and "electronic contract" are all relatively easy to operate. I finished these operations easily and felt that I had done well.

Because of the relationship between time and myself, many problems encountered in the process of doing these topics have not been solved, so I did not continue to discuss them seriously and skipped some topics that I could not do. This also led to some questions that I couldn't do in the exam. I feel a little ashamed to see those students who have finished their homework carefully, no matter what they do.

I have benefited a lot from this training. I learned a lot of operations that I couldn't do before, and I was exposed to things that I didn't touch before, which made me master some business processes of e-commerce, and also made me further understand e-commerce, laying a solid foundation for engaging in e-commerce in the future.

It also made me understand what setbacks I encountered. If I don't lose heart, don't give up and dare to explore, I will get closer and closer to success! As the saying goes: knowing means knowing, and not knowing means not knowing! Don't pretend you don't understand. If you don't understand anything, just ask the "knower"!

Knowledge is accumulated slowly. We should not only learn theoretical knowledge, but also practice is very important. Only by combining the two can we gain something!

E-commerce training summary report 1500 words 3

When I first came to the company, I felt that the company environment was good at first sight. The company's production workshop and business office building are together, and the e-commerce department was developed later. There are company culture column, system column, learning garden, department information column, bulletin board, etc. on the right wall of the gate, with detailed contents. My first impression is that this company attaches great importance to its culture and system. What impressed me the most was a sign hanging on the wall, which read: "Working during the day, but speaking ill of the company in private is selling your body and soul." My understanding of this sentence is: you should do every job with your heart, and only by putting your heart and soul into it can you do it better; If you are not satisfied with this job, always think about how bad it is and the result is limited.

On the first day of professional practice, our department manager first familiarized me with the environment of the company and the department, and then briefly introduced my work content, which made me want to familiarize myself with the basic process. There are not many people in the e-commerce department, and I only have three people, so the manager told me that there may be more work and a wider scope in the future. Personally, I think it's good to get in touch with more things and learn more. The company has Taobao Mall, Store C and distribution, and is registered in Alibaba. I feel that there are really many things to do in the future. Baby photo, photo processing, baby upload, pre-sales and after-sales customer service, delivery, store promotion, etc. It's all arranged by three people in our department. It's really not easy to do everything well.

The first thing is to take pictures of the baby. You don't know if you don't do it. It turns out that there is a lot of knowledge in it. For example, how to adjust the lighting to show the baby more carefully, how to put the baby in front of the buyer from different angles, and the background selection is also very important. Generally, the background of baby details is white, so when real people try it on, they always choose the location, or cut it for a different background. Also, good shooting equipment can shoot better works, which is also a headache for us. We make high-grade leather shoes, and the effect we need to shoot is to make these shoes look noble, exquisite and flawless, but due to limited equipment, it is difficult for us to do so. Only by post-image processing.

Basically, another person is responsible for processing the pictures, and I am responsible for uploading the baby. Because there are no data packets, they are uploaded one by one. Every piece of information should be filled in carefully. It is also important to know the characteristics of shoes, what colors and sizes they have, and the inventory situation. The baby title is also very important. To grasp the key words, try to reflect the products you sell, and whether there are any promotional activities to attract buyers' attention.

I also worked in customer service. Whenever they are both on business trips, I help with customer service. To sum up, I am not suitable for customer service, because I haven't mastered some customer service skills, and the tone of replying to customers is a bit tough. I find that even simple sentences need to be longer. For example, when a customer asks if you have this kind of shoes, you can't just say "no", but kindly say "Dear, I'm sorry, we". Some customers have specified this kind of shoes, but we are out of stock. Please admit your mistake and explain it clearly before recommending other styles. So be sure to know the baby's situation, correct the information in time, and avoid misleading buyers. Customers who are in trouble again should answer patiently, which requires practicing our patience.

In terms of promotion, I am responsible for blog promotion. At first, I didn't know what to do. Later, I consulted the manager and a classmate who is good at promotion, and gradually mastered some skills.

One is to use Baidu Post Bar. Apply for a few qq first, write some soft articles promoted by online stores in qq space, and add some pictures with store watermarks to attract readers, and then post them. Be careful not to advertise, it will be blocked. Write some attractive posts or find some pictures, and add the address of qq space to the pictures. This watermark should be transparent, so it is not so easy to be blocked. Post it to lead the traffic to QQ space and then to your Taobao shop.

One is blog marketing. Before the successful implementation of blog marketing, we must first pay attention to it, which requires you to tap the attention of fans. You can pay attention to other people's blogs first, or comment on other people's blog posts to attract attention.

In addition, you need to master the following skills:

1, delivering value

2. Individualization of Weibo.

3. Sustained release

4. Enhance interactivity

5. System layout

6, accurate positioning

7. Improve the professional level of corporate blogs.

8. Effective control

9. Pay attention to methods and skills

10, mode innovation.

In addition, we can also use microblogging promotion, microblogging promotion should also pay attention to the following six keys:

1, don't just read without commenting, but also write comments when forwarding.

2, comments should have characteristics, cause * * *.

3. Weibo should also pay attention to credibility.

4. Publish the best stories about enterprises in Weibo.

5. Constantly update and insist on releasing new content.

6. Do a good job of interaction and participate in some topics.

We should persist in promotion, constantly update the content, send wonderful posts, and be innovative in poor and tasteless posts that no one reads. Even if you plagiarize, you should change your expression. In order to get inspiration, you can pay more attention to current news and things around you, read more successful soft articles and learn good methods.

These are all my later work tasks and lessons. Before that, I have been doing online shop decoration and advertising picture production. It's not easy to decorate the store. For example, the decoration of Taobao Mall can directly buy templates, and store C can also use the templates we bought, but they may not be suitable for the style of the store, so we need to make some decoration templates that can better reflect the store and attract customers.

After doing this for so long, I have also come to some small conclusions:

1. Decoration online shop. According to different periods (such as seasonal changes, holidays) and different promotional activities, you can make several templates to decorate the online store, which will make the store beautifully decorated, let buyers feel the owner's intention to the store visually and psychologically, and can maximize the image of the store, which is conducive to the formation of online store brands and increase the number of visitors.

2. Both the decoration of online stores and advertising pictures need materials, which requires us to develop a good habit, that is, we should collect some useful materials websites at ordinary times and keep good-looking and useful pictures at hand for use when needed. We should also look at other people's successful works, absorb the essence to provide inspiration for our own creation, and also make our own innovations.

3. There are not many softwares used in art design, such as photoshop, dreamweaver, firework, etc. These softwares may be used, especially photoshop, which is often used. You should master the skills and use them skillfully. If you don't use these things for a long time, you will soon forget how to use them. So, I don't think you should always surf the Internet, watch movies and play games when you have nothing to do at school. You can watch more photoshop tutorials and do it yourself. It's always good to master one more skill, so that you won't be at a loss when you need it later.

In one and a half months of professional practice, although the time is very short, it also reflects many problems, both good and bad. Advantages: I can finish every task assigned by the manager on time, and I have my own ideas in my work. I am diligent and hard-working. Basically come to the office at the first time every day. Facing the huge workload and overtime work every night, I still persisted for more than a month, and I was diligent and flexible. However, the manager gave me a bad review, saying that there were few "problems" at work. The problem is not that I didn't make mistakes in my work, but that I have worked for so long and rarely ask him any unsolvable problems. He said that as an intern, it is impossible to know everything, but there should be some questions, but I seldom ask them. Personally, I think every time I am given a new task, the manager will tell me what to do or some skills, so I always follow his instructions. Sometimes I will go online to find a solution or consult my classmates when I encounter a small problem, and the manager is too busy to disturb him.

Experience and lessons:

1, good at learning.

In the face of many things that have not been touched in school, we should master the methods quickly, that is, improve our learning ability. Also, we should not only learn technology, but also learn the advantages and experiences of others, and avoid detours. Only by improving your learning ability can you learn faster and better than others in a highly competitive society and adapt to any job faster.

2. Improve interpersonal skills.

Working in a place, everyone has his own thoughts and personality. Handling them well requires a lot of skill. Good interpersonal relationship is beneficial to your future work. You should learn to treat people well. Getting along with people is a university question. How to treat people when entering the society? Dealing with people? We can only learn and do.

3. It is very important to master professional knowledge.

If you receive theoretical education at school, you should practice it in society. We should not rashly think that the knowledge we have learned is enough to meet the needs of enterprises, which is not as easy as we think. We should strictly require ourselves to master professional knowledge and skills and combine them with reality. Lack of professional knowledge and skills will soon be eliminated by society, so we should cherish the study time at school and make good use of the resources given to us by the school.

4. Be good at self-summarization.

Confucius said, "To err is human." It is great to change it. "This shows the importance of self-summary and correction. Summary is a mirror. Without summarization, there will be no progress. By summing up, we can comprehensively analyze our own problems, find out our experiences and improve ourselves.

I think our professional practice is very important. We can do more practice, because there are always differences between theory and practice, and what we learn is different from what we feel when we do it. In the future work, we need strong professional knowledge, skills and practical ability, so as to be well qualified for a job.

After the internship, when we return to school, we should sum up the problems encountered in this internship and keep learning and improving, not only to learn professional knowledge well, but also to study comprehensively, so as to improve our comprehensive quality and lay a good foundation for our future social work.

E-commerce training summary report 1500 words 4

Practical purpose

Before graduation, through a period of internship, you can have a systematic understanding of the knowledge of this major and have a deeper understanding. I also hope that I can have a good psychological preparation for my future work during my internship, so that I will not be at a loss about what kind of work to choose in the future and understand my future work plan.

company profile

_ _ _ Co., Ltd. is a private entity, established in 2007. Is a small enterprise, is a modern network enterprise, with about 30 employees. Good economic benefits, in a leading position among peers. The main products are: wrinkle removal beauty pen; Beauty SPA aromatherapy instrument; Environmental protection heating lunch box; Cold compress ice crystal beauty instrument; Negative ion skin rejuvenation instrument; Magnetic wave vibration beauty instrument; Ultrasonic massage beauty instrument; Retro mini popcorn; Massage toothbrush; All kinds of clothes, shoes and bags

working situation

My internship in _ _ _ Co., Ltd. is online auction. Register on some heavily visited websites, upload pictures of company products, publicize products and attract customers to buy. If there is a customer subscript, contact and communicate with the customer in time, then place an order, send it to the company's dispatching department, and then deliver it to the customer. Our department should be responsible for sales and after-sales customer service. It can be said that our department is the most important department, because we have to directly contact and communicate with customers, increase and maintain customers. Especially after-sales work, customers must contact and deal with any problems in time. Only in this way can customers trust you and become old customers. This will gradually accumulate to a certain customer base, and the performance will be stable.

Practical content

1, training

At the beginning, we had a three-day basic training to understand the rules and regulations of the company where we work and the basic process of work. On the first day, I learned some rules and regulations of the company and got familiar with the working environment and colleagues of the company. The next day, I learned about the relevant rules and processes of online auction, became familiar with the product uploading methods of several websites with relatively large visits, and designed a targeted "self-introduction" or "about me", which should have the characteristics of different websites and personal characteristics. It is important to reflect the company's products and attract customers. The third day is the last day of basic training. Start to apply for an account and upload products. At this stage, we should pay attention to how to upload products, how to publicize and how to fight, so as to attract more customers, and also pay attention to the choice of stores. The products are different, and the uploaded stores are different. Only by going to the right store will there be more patrons and customers will have orders. Basically, the three-day training room is hard, because we have to explore and understand. The team leader who leads us can only talk about some basic things. The real thing still depends on our practice, so that we can master the skills we should master.

2, two months of internship (that is, my work experience)

The two-month internship period is mainly divided into two stages.

The first stage: Understand and consolidate the training knowledge. In the first half of the month, as newcomers, we were in a bit of a hurry, because we only knew the methods of uploading products and communicating with customers during training, and there was a difference when we really started communicating with customers. The key is that we have just started and are not familiar with many things. In order to adapt ourselves to the working environment quickly, we have also tried our best to increase the workload. There are a certain number of customers in the accounts that contact our customers, so there will be after-sales customer service questions and questions asked by old customers. In a word, at work, I am as busy as a bee here and as busy as a bee there, making a mess. Often scolded. I'm still a little wronged and depressed. I feel that I will graduate soon, and I can't even do this basic work well. What should I do in the future? But fortunately, my brother who took us is patient and careful, and will give us serious guidance, which makes me very happy. He will also tell us some methods of uploading products quickly and the skills of chatting with multiple customers. Soon, I got used to this busy and fulfilling work.

The second stage: the rest of the time, mainly to improve performance. After we were familiar with the basic operation, the manager gave us the corresponding account number, which means that there are no old customers and we need to find them ourselves. The first week is the hardest, because of the new correspondence account, we have to constantly upload products, and we have to be in the right place at the right time. Only by seizing the favorable opportunity will there be more visits and customers. Uploaded products need to have their own characteristics and need to be organized into their own things. So I was often busy late at that time. Moreover, our working hours are very long, from 1 1 am to 12/pm. If we meet difficult customers, we are often busy until 1 am, so we are a little tired. But it's okay, just physically and mentally. After this time, I have a certain number of customers, so I am not so tired, but my work is more complicated. We should not only communicate with customers who are interested in buying, but also handle the after-sales service and deal with related matters with the dispatching department. I think I should be an immortal Xiao Qiang. I've always been in good spirits and my work is going well. But thanks to my brother's patient guidance, I can adapt to this job more quickly and do it well.

This is a simple experience of my work, simple and substantial, from which I learned a lot.

E-commerce training summary report 1500 words 5

Through this internship, I realized the importance of corporate culture to corporate life. Corporate culture means that enterprises integrate unprecedented humanistic ideas into the management system in a humanized way, thus rapidly enhancing the cohesion of enterprises and enhancing the continuous innovation ability of the management system. Innovation is not only the embodiment of the personal value of entrepreneurs or employees, but also the enterprise's economic behavior beyond tradition, and it is also a business factor with stronger vitality and higher creation value.

More importantly, in the process of sales, my feeling is that all sales are related, but the products sold are different, so how to improve sales skills after mastering product knowledge? I think in a few days of internship, I summed up the following points:

1) psychological preparation.

In the process of sales, if the salesperson has a good mental state, it will give customers a positive, energetic and enterprising atmosphere, so this positive and enterprising mood will always affect customers, so that customers feel that they have been infected by an emotion, so that customers can stay in our store for a longer time and always choose a suitable dress. The performance of mental state is also shown in our gfd. Only salespeople with certain etiquette knowledge can make customers feel the value of the brand, because when looking at a brand, our salespeople directly reflect our brand image, so the improvement of the quality of salespeople is also an important symbol of brand promotion. Salespeople in good spirits have a much greater chance of closing a deal.

2) Physical preparation

If we have a good body, we can keep vigorous energy and work better. The standing guard service in the shopping mall these days makes me feel very tired, so I can better understand that having a good body can make us work hard. Therefore, a dynamic team needs a strong body.

3) Preparation of professional knowledge.

When I received customers, because I was unfamiliar with product knowledge, they asked for a medium-sized sweater, and I couldn't give it to them because I didn't know what size it was. When I was in a hurry, the manager gave the customer a medium sweater. The after-sales manager told me that the size of sweater 36 is small, the size of sweater 38 is medium, and the size of sweater 40 is big, which shows that you have such a little product knowledge. Because you can't provide him with a product that suits him. Therefore, product knowledge is very important in sales.

4) Preparation for customers.

When we know the relevant product knowledge, it is the first time to master sales. In order to improve our sales performance, we also need to know the customer's personality and dress style. Only by knowing customers better can we better grasp their psychology, establish a harmonious relationship with customers, create a relaxed and leisure shopping environment, be good at listening to every word of customers, and then analyze whether customers have the intention to buy and recommend clothes suitable for their personality and dressing style.

Internship for two months, thank you very much for your help. I feel really lucky to have such an experience, which is beneficial to myself now or in the future. Here, I can have the opportunity to deepen my professional knowledge of clothing through practice, learn how to apply what I have learned reasonably to practical operation, so that I can fully realize the necessity of teamwork, hone my will and get real exercise. I have learned many principles and methods to treat people, be kind to others and encourage myself at all times, so that I can always maintain a good attitude of self-improvement! This also made me understand many things, the hardships of survival and work, corrected the bad mentality of not cherishing other people's labor before, and understood the complexity and diversity of society. In order to know more about society, adapt to society and integrate into society, we should constantly learn new knowledge, use it rationally in practice, constantly improve our quality and exercise our ability, so as to be invincible in the fierce competition.

At this moment; When I am about to graduate, the deepest feeling is that no matter where I start, no matter what kind of work I am engaged in, a serious, meticulous and practical work attitude is the foundation of success.

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