How to better promote small programs?

There are several ways to promote applets:

First, community sharing

At present, small programs really only support sharing with friends and throwing them into WeChat group, so we need to find some accurate user groups to throw away small program links. Different from the traditional WeChat official account promotion, the promotion of small programs only requires users to directly open small programs, unlike WeChat official accounts to scan codes or follow links. Shut it down when it's over. Next time you think of it, you can find it in the history list of small programs, which is very convenient.

Second, related WeChat official account

The promotion of small programs can not be effective by throwing a QR code. The applet lacks users just after it is launched, and it is the natural setting of the applet that it can't be pushed. The official account of WeChat WeChat just makes up for this. The applet is associated with WeChat official account, which can realize the interactive realization of WeChat official account content and applet traffic.

The official account of WeChat WeChat can combine applets in the following ways:

1. Some behaviors of users with official WeChat accounts can be imported into applets, thus cultivating users' usage habits and further interaction.

2, WeChat official account menu bar and information page can set applet at the same time, increase the entrance of applet, and improve the utilization rate of applet.

3. WeChat official account articles can be embedded in applet cards, and text links or picture links in blue fonts can be added to realize applet jumping in articles, or the QR code of applets can be directly placed for users to scan and jump.

Third, friendship links

Friendly links are a convenient and quick form of cooperation between websites and platforms. Applets can make full use of friendly links of other platforms to increase exposure and usage.

There are many ways to find friendship links, such as reaching cooperation and promotion on other platforms, going to a friendship link exchange platform, or using friendship link exchange software. It depends on the network accumulation and resource appeal of operators, so I won't talk about it here.

Fourth, pay full attention to QR code.

Just like I said before, the super practical small program traffic portal, the small program QR code is more personalized and round, and the small program code is directly scanned and used, which is very efficient. Therefore, in the promotion of applets, it is necessary to strengthen and attach importance to the QR code of applets, because it is one of the important entrances for users to visit applets repeatedly.

Verb (abbreviation for verb) moves offline.

The promotion of offline activities is one of the important ways of marketing. Those who want to promote small programs may wish to consider this way and promote their own small programs by holding some offline activities.

For example, the simplest, rude and traditional and effective promotion method is to hold relevant marketing promotion activities in crowded places, and guide users to scan QR codes by distributing exquisite leaflets and high-profile posters with QR codes. If the intensity is not enough, then you may not give enough sweetness. Decisively engage in a code-scanning gift, a code-scanning lottery or something to make more users familiar with the applet.