How do traditional enterprises embrace the industrial Internet?

Some answers fail to grasp the essence of the problem.

How to embrace the Internet? First of all, what does the Internet mean to traditional enterprises?

It means new sales channels and traffic portals.

Internet sales channels allow enterprises to face consumers directly, from ToB (agent) to ToC in the past. Enterprises can collect first-hand market information, quickly obtain product reputation and evaluation, avoid time and space constraints, and gain a broader market. It can make niche products easily have tens of millions of fans, and can save intermediate links and trade directly with consumers. Internet channels allow short stories and brands to gain greater market discourse power.

Internet traffic portal means that the marketing of enterprises should follow the Internet traffic points, as well as advertising, public relations, sales and promotion. Should respond at any time. From the initial portal, to Weibo, Microvision, and then to Tik Tok headlines, consumers' attention always likes the new and hates the old. Only by constantly following, can enterprises raise the input-output ratio to the top level in the industry, because every Internet traffic product has a lot of free attention in the early stage, and enterprises can use the minimum cost.

_ To talk so much is to express an idea: to embrace the Internet, we must first understand the nature of the Internet. It is a system. Only when you clearly understand its operating rules, logical structure and important elements can you really regard the Internet as an important tool to improve the efficiency of enterprises.

Online is a system and offline is also a system. We can't operate online in the old way. She is a corporate strategy, that is, if we want to embrace the Internet, we must mobilize the financial, procurement, marketing, sales, research and development, manufacturing and other tools of enterprises to adapt to the Internet system.