Deep America - 300 Years of Utilitarianism and America

Commercialism: America Drawn by Consumption

The products of Britain and France, imbued with a long cultural tradition, were known for their fine carving, decorative and artistic beauty; while German products were distinguished by their refinement of quality and durability. The fledgling United States, at that time from the technical strength and equipment can not match these three old countries. It wants to rise, find a foothold in the world, in addition to put forward the policy of opening the door, must have their own tricks and tricks.

The American-style industrial revolution. One is the revolution of the product: "never one point better than the required performance!" Another meaning is the management revolution: by changing the management system and production system within the factory to improve efficiency. On the one hand, to standardize and normalize the labor of workers, on the other hand, to improve the relationship between employers and workers.

[if !supportLists]I. [endif]Standardize workers' actions. The worker's action to decompose, subtract all unnecessary labor operations, reduce ineffective labor, improve the effective action, so that workers with the minimum physical consumption to achieve maximum results. The standardization of products is a major invention of the Americans.

[if !supportLists]Second, [endif]improve the living environment of workers. Set up group homes for single workers and improve the relationship between employers, managers and workers. Treat workers as social, mobile people with various needs and desires.

The United States was the first country in the world to wage a marketing war, the first to use advertising on a large scale as a means of promotion. After the end of the Civil War, New York, Boston and other major cities in the center of the city, are towering up the magnificent Palace of consumers, Americans call it "department stores". 1857, Otis first in the Haworth department store installed a lift, so that "shopping malls

Most of the rich people in the United States live in the suburbs and townships, and those who live in urban centers, on the contrary, are more low-income poor people.

Hard work is for today's enjoyment, and people want to release their energy on this day and spend all the money in their wallets! "There is no life without enjoyment," and letting bars and nightclubs sap the excess energy of young people has become a motto for some Americans.