Traditional Culture Encyclopedia - Traditional festivals - What are the survey methods?
What are the survey methods?
Interview survey, questionnaire survey, field survey and social survey.
Interview survey: a survey method in which visitors directly learn about the social situation or discuss social problems from the interviewees through oral conversation.
Questionnaires: Large-scale surveys are often conducted by means of questionnaires. The questionnaire is a written question. Questionnaire survey collects data, and then carries out quantitative and qualitative research and analysis, and draws the conclusion of the survey.
Network survey method: Network survey method is a method to collect relevant statistical data by using the Internet as an interactive information exchange channel. This data collection method includes two forms, one is to conduct a survey directly on the Internet, and the other is to collect some second-hand data in statistical surveys through the Internet.
On-the-spot investigation method: On-the-spot investigation method is to conduct on-the-spot investigation on a social phenomenon within a certain range by using an objective attitude and scientific methods, and collect a large amount of data for statistical analysis, so as to explore social phenomena. Field investigation is to study and analyze the relationship and influence between media and audience within the scope of communication studies.
Social investigation method: social investigation refers to a specific human social practice. Social investigation method is the sum of means, tools and methods used by social investigation subjects to ensure that their social investigation activities are carried out in a predetermined direction and achieve the purpose of understanding and understanding society. Social investigation method is very important in social investigation activities, and it is the third major factor that constitutes social investigation activities.
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