How is the future development of China's auto sales industry?

China's automobile marketing significance and the current situation. 1. The significance of automobile marketing, automobile marketing is through the actual market investigation, analyze the dynamics of the automobile industry, and in this way to make the automobile sales market competition research for the development of the enterprise to provide auxiliary role. Automobile marketing has two main purposes, one is to find the needs of the majority of consumers, but to better meet the overall development of the market. Automobile marketing is not limited to the sale of cars and sales activities, automobile sales activities can only be regarded as one of the means of automobile marketing, but not the main part of the modern automobile marketing model should be done on the automobile sales market to do a specific study, and according to the development of the automobile sales market in recent years to make predictions for the next few years. For automobile sales enterprises, the development of new models of automobiles, the pricing of new models, as well as automobile advertising and promotion, marketing team sales promotion, after-sales service department of after-sales service and so on should be divided into the marketing activities of the automobile.

With the development of China's socialist market economy, China's consumer structure has changed dramatically, automobile consumption is no longer a special consumption, in this case, the industrial structure of the automobile enterprises, product structure, and the automobile's marketing system have changed with it. In the current situation, the automobile marketing is to realize the modern means of automobile circulation, enhance the core competitiveness of automobile production enterprises, and can through the modernization of the way with the international standards, on the international market, it seems that the automobile marketing is to realize China's automobile industry has the inevitable choice of the class of economic development.2. The current situation of China's automobile industry marketing. China's automobile industry has been showing a rising trend in sales volume, according to valid statistics, China's 2014 automobile production reached 14,012,200 units, a year-on-year increase of 12.36%, automobile sales reached 13,947,600 units, a year-on-year increase of 11.81%. And by the end of 2015, the total number of cars in China to reach 130 million, based on this huge number, China's auto market will have a larger scale of development and development space.

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