What does ugc mean ah (what is UGC, PGC)

In the new situation, it is really impossible to keep up with the situation without learning.

This is not, in the 2021 "News Front" the first issue of the content, found a word: UGC. in the "regional mainstream media how to do a good job of major thematic reports" this article, there is a paragraph, that is, talking about the integration of local resources, deep cultivation of the local advantage, the chapter there is an example of did not understand. Said "just half an hour, so that interviewees to participate in the production of news, dissemination, the realization of the secondary creation of news, do a new exploration of UGC."

Cover of the first issue of News Front in 2021

I don't know whether the author is making a fuss or he is too ignorant to keep up with the situation. So I looked up this UGC on Baidu, and even though the meaning from the context is roughly understood, the internet terminology is just too developed.

In order to be able to understand, but also to deepen their memory, here had to be a big paragraph to quote:

"ugc is what it means ah?" What kind of person would ask such a question?

There are generally two kinds of people: those who are just starting out and have absolutely no idea about the specialized jargon of the Internet, and those who are product product managers.

Let's popularize, what is UGC?UGC Internet terminology, all known as UserGeneratedContent, that is, user-generated content, that is, user-original content.

The corresponding PGC Internet terminology, refers to professionally produced content.

So what's the difference between pgc and ugc?

In layman's terms, the difference between pgc and ugc is that one is professional and the other is casual. Take the early newspapers, TV stations traditional media, basically 99% are PGC content, because the reporter received a hot spot to interview, and then give the video to the post-production, and then review and release, these are professionals do things. So in the past, traditional media were all PGC content.

But with the rise of self-media, more and more people are more willing to publish a paragraph or a random article to express themselves, and many users are not from professional media people, so these are UGC content.

This content should be called PGC

ugc to pgc content development

General people in the production of content, with their own experience and ability to improve, and slowly will produce some professional nature of the content, so the ugc can be towards the development of pgc, such as we see the video site, part of the pgc content, part of the ugc content. For example, we see video websites, part of which is pgc content and part of which is ugc content. Both ugc and pgc are designed to meet the needs of different categories of people. Therefore, there is no absolute ugc and pgc, only a shift in the mode of operation at different times.

So what are the advantages and disadvantages of pgc and ugc?

This should be PGC

Pgc content is generally professional industry output content, content has a certain authority or content has a certain viewing and reading, but at the same time and because of the professional, the skills required need to be very high conditions, such as going to do a travel video, some companies specialize in sending a team to do a period of travel content, the content will include planning, photography, lighting, post and so on. This is a lot of people can not reach the conditions.

This should be more casual UGC

And ugc content is more casual, the same is a travel video, you may take a cell phone directly to shoot a video on the upload, the video is more simple to shoot, the degree of viewing is not so high.

Summary: ugc is simple, low requirements, low viewing and reading, pgc is high requirements, high viewing and reading.

What are the practical applications of pgc and ugc?

My yesterday a friend is still asking me, their company an APP want to do content planning, consult my opinion, this time I remembered the ugc content, because their product is a travel, rely on their own team to do the content of tourist attractions, the need for the cost is relatively large, so I suggest that he mentioned to the product manager, the content planning this piece of content into the UGC content.

UGC and PGC, here estimated that their understanding is still relatively one-sided, the content is certainly not only these.