Education and training industry outlook analysis

Currently, quality education has developed into a fast-growing stage

China's quality education industry has sprouted from 1993, with the emergence of state-owned quality education organizations, and the launch of music, arts and crafts and other courses in public schools; since 2003, quality education has entered the stage of figuring out how to survive, and the government has supported the inclusion of comprehensive evaluation of quality education in the promotion system. It is at this stage that quality education institutions began to operate commercially. 2013 to the present, the school system to refine the favorable policy landing, the industry online and live technology began to develop.

Quality education market accounts for the largest proportion of the education and training industry

In 2020, the overall market size of China's education and training industry reached 20560 billion yuan. Among them, quality education accounts for the highest proportion, the overall revenue of quality education in 2020 reached 452.3 billion yuan, accounting for 22% of the overall market size of the education industry; followed by vocational training, realizing revenue of 370.1 billion yuan, accounting for 18% of the education and training industry in 2020. Taken together, quality education is an important area for the development of China's education and training industry.

It is worth noting that the "double-decrease" policy for K12 subject education is considered a devastating blow, it is expected that the overall market for education and training in 2021 will decline to 1.81 trillion yuan, K12 subject training market shrinkage to a greater extent.

Morality, intelligence, physical fitness and aesthetics is the general direction of the development of quality education

In the proportion of China's quality education segments from 2017 to 2020, the proportion of art education and language ability will first decline and then rise, and the proportion of STEAM education and mathematical thinking will rise sharply; accordingly, the proportion of physical education, outdoor education and other areas will decline sharply. Correspondingly, the proportion of physical education, outdoor and others declined significantly. This is closely related to the "Double Minus" policy. The "double-decrease" policy mainly focuses on the K12 stage of subject-based training, K12 education and training as the main business of the organization is facing the transition. The quality of training institutions are less affected, arts and sports education training institutions can still carry out normal business. On the whole, by the national "double reduction" policy of the impact of quality education and training industry is moving towards the rapid development of moral, intellectual, physical and aesthetic aspects.

Teaching and training institutions to the direction of quality education transformation

Currently, affected by the policy of education and training institutions trying to transition to quality education, July 28, 2021, Ape tutoring on-line STEAM product "pumpkin science", New Oriental, Good Future and other head educational institutions actively layout quality education. New Oriental, Good Future and other head educational institutions are actively laying out quality education business. Major players in the industry are transforming and developing quality education, mainly focusing on STEAM education, art education and language ability; the diversity of the quality education industry has been emphasized and strengthened.

Vigorously developing quality education has become a social **** knowledge

In 2015-2019, China's quality education market size grew from 264.2 billion yuan to 528.6 billion yuan, with a compound annual growth rate of 19%, and the market size of quality education fluctuates and rises.2020 New Crown Epidemic has a short-term impact on quality education The new crown epidemic in 2020 had a certain impact on quality education in the short term, but the demand for quality education in China will continue to exist, and under the background of strong regulation of academic education and great support for quality education, the demand and supply of quality education is expected to usher in new growth. From a comprehensive point of view, the development of quality education has become a social **** knowledge.

The above data refer to the Prospect Industry Research Institute "China's education and training industry market outlook and investment strategy planning analysis report"