Nature of Xinhua Bookstore

The Xinhua Bookstore is a state-owned book distribution enterprise in China.

The Xinhua Bookstore has distribution outlets in cities and towns all over the country.

Established on April 24, 1937 in Qingliangshan, Yan'an, the bookstore is an official state bookstore under the Central Propaganda Department of China and the China Publishing Group, and is one of the official publicity and distribution offices for publications, with branches all over the country, and as of 2006*** there were more than 14,000 distribution outlets.

Provincial capitals are operated in the name of book-buying centers or book cities; in Hong Kong, it is operated in Wan Chai under the name of "Xinhua Book City", and in Macao, it is operated under the name of "Zhuxin Book Company".

Now the publishing house's terminal sales from the Xinhua Bookstore franchise to Xinhua Bookstore, enterprises, individuals in a variety of forms of operation.

Personnel relations are unified by the higher-level units.

Extended information:

With the gradual establishment and improvement of the socialist market economy, the Xinhua Bookstore General Store has been accelerating the speed of reform, and developing and expanding in the midst of reform.

The head office insists on taking "market development" as the guideline, actively promotes the agency system, consignment system and sales system, conceives new ideas adapted to the development of the market economy, implements the regional development strategy, endeavors to enhance its own strength and vitality, adjusts the allocation of resources, and realizes the diversified combination of industries. The enterprise has initially constructed a number of business systems:

The period and spot purchase supply and marketing system of books, which is mainly based on the Beijing Distribution Center and Wholesale Sales Center;

The regional wholesale system of books, which is mainly based on Shanghai Donghua Book Distribution and Agency Co.

The book, audio-video and retail network system, which is mainly based on the large-scale malls and stores;

The book, audio-video, audio-video, and leasing and distribution system, which is mainly based on Xinhua Audio-Video Leasing and Distribution Co. Ltd. is a book, audio-visual, electronic publication production and distribution as well as community chain sales entity;

Book logistics and distribution system mainly based on storage and transportation companies and logistics centers;

Book e-commerce system and computerized management system of purchase and sales business mainly based on the information center and the combination of the traditional subscription business of the publications;

Property management service-based asset management entity;

Asset management entity;

Property management service-oriented book retail chain system.

Asset management entity;

Multiple business entities, mainly the Book Garden Hotel and the Zhong Xinhua Travel Agency.

The above operating systems, together with the functional departments, constitute the organizational structure under the leadership of the General Manager's Office of the Head Office: Office, Party and Work Office, Personnel and Education Office, Accounting and Finance Office, Infrastructure Office, Audit Office, Security Office, Beijing Publishing House - Wholesale and Marketing Center, Storage and Transportation Company, and Information Center.

References:

Baidu Encyclopedia - Xinhua Bookstore