Vacation stall site this way to inspect

How to check out a stall site?

Area analysis: Where is the location?

The address of the bazaar is an important indicator of the location of the bazaar site

The bazaar is located in Baiyi Shanghe City on Tinghong Road, Jiangnan District, Nanning City, which is a creative neighborhood covering an area of more than 100 acres

The neighboring buildings are a core factor in determining the size of the site's traffic flow

Jiangnan Wanda, Hualian Supermarket and Guangxi Tea Wholesale Market

Guangxi Television Broadcasting School 1 Shizhuling Primary School, Nanning City

Guangxi Tea Wholesale Market Radio and TV School1 Nanning Shizhuling Primary School

Nanning Health School I Guangxi Electronics Senior Technical School

Sunshine City Jiangnan Tangyue I Nanning Power Supply Bureau Tinghong Living Quarter

Nanaluminum Community | Power Supply Bureau Living Quarter | Zhenning Garden |Tianzhu Licheng

Advantages: the marketplace is surrounded by a certain base of foot traffic, and the site is located in a relatively advantageous area.

Slots: The potential is not enough for Jiangnan Wanda, which has a more favorable location.

Traffic Analysis: How to get there?

Peripheral transportation to assess the crowd accessibility, an important indicator of the ease of transportation

Superior River City on the east side of the Star Avenue, the south side of the Shijuling all the way to the west side of Shijuling Road, the north side of the Tinghong Road.

There are four bus stops in the vicinity: two on Ting Hong Road and one on Shizhuling Road, about 200 meters south of Shizhuling First Road.

Tinghong Road subway station is located in the northeast side of the intersection, Jiangnan Wanda near the above transportation stations are within a five-minute walk from the Upper River City

Benefits: The bazaar is located adjacent to the municipal trunk road, the surrounding more important nodes such as residential, schools.

Slots: Only two bus stops are close by, while the others are a short walk away

Crowd analysis: What kind of consumers are there?

Crowd attributes to assess the characteristics of consumer groups, analyze consumer preferences and purchasing power

Shanghaihecheng is an industrial style creative neighborhood, with the old Yongcheng factory buildings as the carrier is a scenario-based experience of many Netflix spots around the site of the more residential and schools, the consumer crowd of couples, parents and children, students are the main neighborhood landscaping novel atmosphere unique, suitable for tea and dinner walks! The neighborhood has a unique atmosphere, which is suitable for strolling after tea and dinner. Strolling around with a sense of "experience" drives passers-by' shopping demand, and the crowd has medium consumption power.

Advantages: the consumer population is young, the population base is large, the upper limit of consumption frequency

Troubles: the market is less purposeful consumption of the population, but can be driven by the site of the commercial.

Business Analysis: What's for sale inside?

The main business to understand the main categories of the bazaar, as a reference for the selection of products

Currently the main business composition of the Shanghai River City Bazaar (incomplete statistics) :

Clothing jewelry toys, shoes, bags, nails, perfume, flowers, handmade snacks, the national tide of ancient winds, DIY

Prongs: a rich variety of categories, the layout of the layout of the balanced, the site is inclusive, and can be strong strollability.

Slots: there is no outstanding characteristic business, each business division is not obvious.

Volume analysis: How big is the site?

Basic volume volume is the basic plate of the bazaar, which determines the upper limit of the development of the bazaar

The inner street of the Shanghai River City Bazaar has about 50+ stalls, and the central plaza has about 40+ stalls, plus the themed stalls in the front field of the art center, the total number of stalls in the whole field is expected to reach 200+, and the bazaar stalls and the food and beverage, performing arts, bars, hotels and other industries in the park are intertwined and interlinked. The advantages are quite prominent.

Advantages: Huge volume, large number of stalls, easy to build up the scale of the market.

Troubles: The large number of stalls makes it difficult to manage and coordinate everything.

Dynamic analysis: how to shop inside?

People flow line through the bazaar pedestrian flow planning, analysis of the shopping path and experience

Advantages: rely on the two main entrances to pull through the flow of people, pedestrian and vehicle traffic flow, smooth flow of the dynamic line.

Slots: Some of the secondary roads are not sufficiently visible, and guidance needs to be strengthened.

Promotional analysis: what activities have been done?

ActivitiesActivities are an important means of promoting and attracting traffic, and can empower the stallholders.

Shanghaihecheng organizes themed activities from time to time because it cooperates with Comic Control.

Accurate crowd brings accurate attraction, which gives a certain degree of assistance to the bazaar stall owners.

Consumption subsidies are officially led by the government to help stall owners direct their consumption to attract traffic

Consumption coupon subsidies are very common in shopping malls, and it's the first time we've heard of this in the stall industry that Upper River City promotes consumption subsidy activities for individual stall owners. As for the effect, we need to continue to observe for a period of time.

Advantages: Compared with other bazaars, the publicity is on point, the benefits are solid, and the marketing is innovative.

Slots: The publicity is mainly focused on the theme of comic control, the crowd is relatively single.

Management analysis: how to go about setting up a stall?

Management of the bazaar

Benign management measures can increase the vitality of the bazaar and cultivate the user's emotions

The stallholder and the field place, which are essentially the same body of interest ***, can promote each other to optimize. Enhance their respective business management level. Good management will build a reasonable communication platform to synchronize the collection of stall owners and consumers' opinions, and take effective measures against the prominent problems.

At present, Shanghe City Set has opened a WeChat exchange group for stall owners to recruit outstanding stall owners. So far the stallholders raised questions, encountered difficulties, can be dealt with in a timely manner on the River City public number is also open to complaints and suggestions channel, expressing the sincerity of the face of the problem.

Upper River City set is a brand new market, so far the performance of all parties are relatively ideal whether it has the potential to become the head of the Nanning market, we wait and see