What is the development trend of Hanfu industry?

The development trend of Hanfu industry is very good.

Now Hanfu has become a favorite dress for many young people, and traveling in Hanfu has even become a fashion trend. With the gradual control of the epidemic in COVID-19, the Hanfu market ushered in an outbreak period. The data shows that the market scale of Hanfu industry in China will reach 7.96 billion yuan in 2020, and the Industrial Research Institute of China Chamber of Commerce predicts that the market scale of Hanfu industry in China will reach 654.38+005 billion yuan in 20021year.

It is reported that on 20 16-20 19, the number of Hanfu fans in China has maintained a rapid growth of more than 70% for four consecutive years, and the base of Hanfu fans has continued to expand. The data shows that the number of Hanfu lovers in China will reach 4.225 million in 2020, and the Industrial Research Institute of China Chamber of Commerce predicts that the number of Hanfu lovers in China will reach 51760,000 in 20021year.

The reasons for the good development trend of Hanfu industry;

1, supported by favorable national policies.

In recent years, the state has paid more and more attention to the support of excellent traditional culture, and issued relevant policies such as "Opinions on Implementing the Inheritance and Development Project of Chinese Excellent Traditional Culture" to promote the revival of traditional culture. The Central Committee of the Communist Youth League also took the lead in organizing traditional cultural activities such as Hanfu Day to further promote the development of Hanfu market.

2. The new retail will drive the Hanfu sales market.

With the growth of new media platforms such as short videos, Hanfu culture has accelerated into public view. The data shows that the topic volume of Tik Tok Hanfu has exceeded10 billion times; There are more than 80 million folk music lovers and participants. With the rise of short video new media, the sales channels of Hanfu are expanded, which further drives the sales of Hanfu market.

3. The influence of internationalization is constantly expanding.

On June 5438+ 10, 2020, at the invitation of China Brand Innovation and Development Project, many well-known Hanfu brands, such as Hanshang Hualian, Jiujinsi and Qian Shan Dai Yuan, boarded the big screen of new york Times Square to show Hanfu on the world stage, so that more people can understand and recognize China culture and oriental aesthetics. Hanfu is gradually moving towards the world, and the Hanfu industry is moving towards internationalization.