What factors should be considered in the design of enterprise marketing channels?

1, commodity factor: the smaller the individual value of goods, the more marketing channels; In order to put new products on the market and quickly occupy the market, production enterprises should organize marketing forces to sell directly to consumers or display them by using the original marketing route.

2. Market factors: the situation of potential customers; Regionality of the market; Seasonality of commodities; Consumer buying habits; The size of sales.

3. Competitors: Manufacturers should try to avoid using the same distribution channels as competitors. If competitors use and control traditional channels, manufacturers should use other different channels or channels to promote their products.

4. Environmental factors: including social and cultural environment, economic environment and competitive environment.

Extended data:

The establishment of channel system is only the first step to achieve the distribution target. To ensure the smooth completion of the company's distribution target, it is also necessary to control the established channel system in time.

Channel control is the core content of marketing channel management. Channel structure and channel construction are relatively easy, and channel control runs through the whole life cycle of channel system operation.

Baidu Encyclopedia-Marketing Channel Design