Restaurant Marketing Programs

In order to ensure that things or jobs are carried out at a high level and with high quality, it is often necessary to prepare a program in advance, which is a written plan that takes into account the factors related to the matter or problem. So how should the program be formulated to be appropriate? The following is my compilation of restaurant marketing program 6, welcome to share.

"Through the night of Tanabata; meet more beautiful you"

The first part of the viewpoint refining

1. Define the purpose of the activity.

Through the analysis of the business situation of the Western-style restaurant, the surrounding environment analysis, etc., first of all, we must make clear what problems we hope to solve through the Tanabata marketing activities? Is it to quickly enhance the popularity of the Western restaurant, brand image? Or is it mainly to enhance sales? Different direct purpose will lead to differences in the theme and details of the event.

According to the general analysis of the industry situation, the festival period of the catering industry does not worry about no guests to the door, and for the medium and high-end positioning of the Western-style restaurant, I think it is more critical to analyze the target consumer groups (20-40 years old groups), through the theme of the activities of the packaging and publicity in advance, to create a very good image of the restaurant and the atmosphere of consumerism, which to go to the early attraction of the attention of the target group. Simply put, before the festival how to better, more, more accurate to seize the target customer groups to ensure that the sales of the festival.

2, the viewpoint of refining

Attracting more audience eyeballs is the key to the marketing activities, regardless of the event into what form of activities, should have a strong attraction; regardless of the venue to choose the place, there should be a considerable amount of traffic; regardless of the number of people involved in the activities, to seize the target audience groups is the most important.

Part II Strategy Introduction

1, Western restaurant target audience analysis

Consider the three questions, who will go to the high-end Western restaurant consumption? How do they consume? What are the expectations of the consumption process?

Middle and high-end Western restaurant has gradually become the ideal place for people to make friends, business negotiations, gatherings, in addition to the consumption of the meal itself, consumers pay more attention to the environment, the atmosphere is good or bad. This group of people have established values, love of life, have certain claims and tastes, they are not only concerned about the product itself, but also pay more attention to the spiritual enjoyment.

According to the marketing background of the Tanabata festival, we set the target audience in the 20-40 years old middle and high-end people;

They not only hope that the meal is delicious, but also pay attention to the environment, atmosphere, culture and other value-added factors;

Their consumer expectations are: Is the meal good? Is the restaurant stylish? Is it a good place to play? Are there any special offers? What spiritual benefits are brought to them?

2. How to attract them?

Tanabata is "China's Valentine's Day", because of the positioning of the festival so that it has a cultural nature, how to hope that the attention of the target group? During the event, the packaging full of Tanabata cultural atmosphere to establish the Western restaurant in the high-end, unique image; to meet the needs of the target audience, with a creative theme of the event to trigger the market; visible discounts to attract more target groups to join.

3, marketing activities to differentiate the highlights

Environmental ambience highlights: to the famous "Tanabata Xiangqiao will" cultural customs of the Western-style restaurant environmental ambience of the packaging, so that it has a unique, creative, cultural, style.

Restaurant Marketing Program Part 2

Through the 6.1 × × × Father's Day pre-publicity and the day of the publicity, warm tips and gifts to dining customers, as well as to provide customers with other value-added services to a series of behavior to move the customer and increase the customer's emotional attention to our spicy wind Hibiscus Club, and continue to focus on the spicy wind and thus increase our turnover and customer turnover and loyalty to our spicy wind Hibiscus Club brand. Wind Hibiscus Club brand loyalty.

Through our emotional marketing (to provide value for money), we will continue to increase our Spicy Hibiscus Club's market share in the Langfang restaurant market, and continue to be ahead of the competition.

It is an act to complete our brand strategy.

Second, the activity time ：20xx-06-××

Third, the activities of the location ：Spicy wind Hibiscus Hall

Fourth, the activities of the content

1, Father's Day day to our store dining Customers can give their father a free phone call, whether it is a city call, domestic long-distance. Limited to 15 minutes.

2, Father's Day day to my store dining customers can have the opportunity to take a free photo of one, and free to send to my father's hands;

3, Father's Day day if the guests invited my father to my store dining, you can enjoy the following concessions: (1), a free photo; (2), send a shadow frame; (3), to send a commemorative Father's Day special dishes 13 copies; (4), send gifts A (tie, etc.).

4, if you invite your own father to dine, in addition to enjoy the above benefits, you can also enjoy the full single 8.8% discount;

5, Father's Day on the day of the father's birthday, we provide free Father's Day family set table for up to 10 people. Restaurant Father's Day activity planning program - planning book restaurant Father's Day activity planning program - planning book. (The father's birthday must be based on the date of the second generation ID card, the age of the legal age of marriage for more than one year, and children and children photo photo)

Fifth, publicity and atmosphere

(a), external advertising

1, to do 2 issues of print media advertising;

2, 2 issues of television advertising;

3, TV ads;

2, 2 issues of TV ads;

2, 2 issues of TV ads;

2, 2 issues of television ads.

3, network advertising;

4, high-grade building advertising

(ii), SMS.

SMS content: 6.15 Father's Day is here, all the staff of Spicy Wind bless your father or as a father of your health and happiness! The father of the day (6.15) birthday can enjoy free family package! There are more surprises! Order phone:

(3), through the store inside and outside the various advertisements (pictures and text) in different locations of the layout, all-round three-dimensional publicity, in the store to create a strong cultural atmosphere of Father's Day. Specific work layout is as follows:

1, water signs outside the store, the first time to prompt customers;

2, in-store advertising and atmosphere:

(1), X-rack 3;

(2), spray painting pictures 30;

(3), special Father's Day menu;

(4), free Father's Day family package;

(5), countertops soft text (from June 1 Children's Day to 6, 15 Father's Day); (6), background music: Chen Hong's "often go home to see", Cui Jinghao and Liu and just two versions of the "father" cycle;

(7), staff greetings: Happy Father's Day! And so on to the customer for the second third Father's Day tips, so that customers produce Father's Day emotions or thus remembered the father of the hometown or thus remembered to do their own father's hard and difficult for the back of the touching make a good pad!

3, on-site interaction:

(1), send a father and son (female) even a heart dish. Blessing: I wish all fathers and sons and daughters all over the world will always be heart to heart, happy and happy!

(2), on-site photo. Voiceover: leaders, come come let's leave this eternal moment on this memorable day of Father's Day! By the time we send you or send it to you;

(3), for the scene of the father and the world's fathers to toast a cup of blessing wine, toast: Today is Father's Day, I wish the scene of the father and the father far away from home a happy holiday, good health!

(4), (after the toast) said: leaders, my assistant and I together for the scene of the father and guests to dedicate a song "Father", again wish you and your father Happy Father's Day and good health! (The atmosphere to the climax)

Six, notes

1, promotional texts, words and phrases emotional expression to be relevant, accurate, in place, over the false, lack of which can not be produced with the customer's emotional **** Ming, it is very difficult to move customers.

2, the content of the Father's Day activities to carry out full training, to the point of familiarity.

3, Father's Day promotions can not be enjoyed at the same time with other promotions.

4, 6, × × Father's Day day to our store on the birthday of the father must be booked in advance.

5, the day the father of the birthday in my store or in my store to invite the father to dinner, to organize the management together for the father to say good luck

Restaurant Marketing Program Part 3

A company profile:

xxx a theme of special restaurants (mainly Western), not the traditional restaurant business model, xxx will be dining and bar as one. and bar into one. African primitive tribal decoration style bar and the same style of theme restaurant fusion, is a decadent and gorgeous, personality and freedom, flaunting and art of the unique characteristics of the dining tribe. xxx is a modern people full of individuality, advocate art, the pursuit of freedom and pressure-free lifestyle of a happy place. After enjoying the delicious food, at the same time chic sip on a mouthful of wine, but also in the drink, after warming the stomach. This is the perfect combination to create a small tribe of young people.

Company Size:

xxx total assets of 3.6 million, the store area of 200 square meters, a total area of 400 square meters. The store is a two-story style, the first floor restaurant, the second floor quiet bar, all for the African primitive tribal decoration style.

Purpose: from a different perspective to bring you a different life, regain youth from this start.

Our main target group is the young people in the front line of fashion, according to the actual situation in Nanchang, our main object is the youthful college students.

Two planning content:

(1) in the xxx group purchase on the launch of xx special, will be the theme of our weekend party/festival party for group purchase sales. According to the current fashion trend will launch the corresponding theme, every week to launch a different party, we will also according to different festivals for the corresponding party planning.

(2) Online sales of xxx's xx card. This is the store's VIP hanging in the pull hand for group purchases, directly outlawed our consumption of how much to handle the membership of the way, of course, offline we will still take the traditional membership model.

The purpose of the network marketing plan

a. By launching a novel party/festival party on the group-buying platform of Lashou, we can instill the unique style of our bar to the consumer group.

b. Preferential card group purchase activities, to attract customers with the temptation of discounts, and will be the VIP called the chief of the store, will be the membership card called the chief card, this novel name to attract customer groups, but also the characteristics of the tribe to highlight.

C. Lock our target market, let our party become a fashionable choice for young people.

Four analysis of the network marketing environment

(1) political environment analysis

(2) economic environment analysis

(3) analysis of consumer demand

(4) analysis of the internal environment of the industry

Five SWOT analysis of the planning of the network marketing <

A network marketing advantages

1, conducive to achieving future competitive advantage

2, the convenience of decision-making, autonomy

3, cost advantages

4, good communication

5, optimization of services

6, multimedia Effectiveness

II Current Problems of Internet Marketing

1. Lack of Trust

2. Lack of Lifelike Interest

3. Technical and Security Problems

4. Price Problems

III Competitors of Internet Marketing <

1. Standing in the customer's point of view to browse all the information on competitors' websites, and study whether they can capture the customer's psychology and leave a good impression on the viewer.

2, the study of the design of its website, experience how it uses the limited space of the screen to display the image of the enterprise and business information.

3, pay attention to the details of the website design.

4, figure out the geographic area in which it conducts business, so that you can judge its strength and business from the list of customers.

5, record its transmission speed especially the time of graphic downloads, because speed is a key factor in the ability of the site to retain customers.

6. Look for graphic advertisements of others on its site as a way to determine how well the business works with others in the industry.

Four network marketing opportunities

1, the change in consumer values - fierce competition ushered in the era of consumer-driven marketing.

2, the increasingly fierce business competition - like the surface of the marketing means has lost its competitiveness.

3, the network characteristics of the impact of traditional business methods - the network has an interactive, virtual, private and global characteristics, so that the analysis, planning, implementation, control and other work have become easy, convenient and efficient, the traditional mode of operation will be seen as a thin.

Six network marketing objectives

1. Attract the attention of more young people, and turn them into our xxx.

2. Through this group purchase publicity, to create our xx personalized theme style.

3. Let our xxx become the most favorite xxx of college students in Nanchang City.

4. The economic benefits to achieve: weekend patry rolls for the monthly sales volume of 1600, the chief of the card's monthly sales volume of 200, the projected gross profit of 120,000 yuan.

Seven specific network marketing program

We lock the target group is the fashionable young people, so we launched on the Nanchang station will be designed on the shopping psychology of college students, that is, new, strange and affordable.

1. We will launch our weekly weekend theme party, holiday party group buying activities. Such as: costume Christmas party, Valentine's Day star party, wild party, etc. ...... Each party our group purchase price are between 39~59, such as Coke enjoy our Rikka package original price of 150 yuan xxx Rikka package! Riga Anchor 6 bottles + peanut rice / banana chips / French fries / hemp leaf chips / multi-flavored peanuts / rice fruit (6 choose 3)! Holiday Value! Enjoy a relaxing good time under the swaying lights!

2. We will also launch our tribe's chief upgrade membership card, our chief card is divided into: ordinary chief, super chief, noble chief. Then these cards can enjoy the whole store respectively 10%, 20%, 75% discount. And with the card for the first time you can enjoy a free tribal set meal for two. Such as ordinary chief card to enjoy the value of 210 yuan (fruit salad 30 yuan, black pepper chicken steak 98 yuan, fried pork chops Hawaiian flavor 82 yuan). At the same time we launched the chief card is a point upgrade, every consumer dollar will have a point, ordinary card only need to accumulate 800 points can be upgraded to super chief, super chief accumulated 20xx points can become our noble chief, noble chief need to accumulate 4000 points to become the store's supreme. For different levels of Chiefs, we offer different tableware and services, which creates a difference in the levels. However, only our Supreme and Noble Chiefs can enjoy our exclusive services. Our Sheikh cards are available at group rates of $50, $60, and $70.

VIII Advertising

1. In xxx's home page to do a weekend rally advertisement, to our weekend interest party of different themes accordingly hang out ads, such as costume Christmas party. That is to say, hang out the advertisement of 'Playing Christmas through time and space, enough or not to be against the sky ah! The advertisement, and play 'my tribe, my chief' slogan. To attract the majority of Internet users.

2. Post in the major school bar or some forums. To attract attention.

3. We will also recruit weekend part-time jobs every week to achieve the effect of our publicity in this way. Because most of the part-time jobs are students, so we can achieve our publicity effect by changing to a different part-time job every week.

Nine specific action programs

On the launch of our La Hands group purchase of the chief card and the theme of the party we made a different marketing strategy.

(a) Theme party

First we will make the theme and budget of the party by the planning department, and then we will make publicity and promotion by the publicity department. Lastly, we will have the executive department to set up and organize the party. Of course, our restaurant will be transformed into the same theme at the same time, to achieve the effect of the same tone. Such as our launch of the ancient costume Christmas party.

1. As Christmas is approaching, the planning department made the theme of the old-fashioned St. party

, leaving the traditional Christmas party behind and launching the ancient atmosphere of the gathering event. On that day, all the tableware in the store will be changed to the ancient soy sauce bowl, and the wine cups will be changed to soy sauce bowls instead. And all the service staff will change into the costume of the second to serve in the ancient way of hospitality, such as using the name of the guest and so on. Each table in the restaurant will have a different name, such as Lu Bu table, Qiaofeng table, Guifei table...... The bar will also be the night of the Imperial Palace Royal performance as the main focus, it is the combination of ancient performances and modern rock, that is, wearing ancient costumes, playing DJ, dressed as a white lady dancing DISCO, in short, so that you can not imagine, the absolute antithesis.

2. Publicity Department to get the budget will be the party's advertising

publicity and group-buying activities in the xxx to do out, such as the costume Christmas to go against the sky, and other publicity slogans.

3. The implementation of the Department of the store will be set up to resemble the ancient restaurant

environment, such as the use of curtains and lanterns some of the to decorate. The second is the bar's royal performance, combining ancient costumes with modern dance, sexy and classical performances, powerful explosion of the whole scene. Finally, the old man of Christmas is changed to the old man of the moon, the red line of the big giveaway will be the whole party into the climax, to the singles tribal carnival, that is, on-site speed dating.

4. At the same time, we will be elected at the end of the party

The party's most HIGH hipster, which can enjoy our year-round free party and hang its photo in the tribal version of the end of the year of the most charming chief election.

5. In the party, we will let consumers choose the next party feast they are looking forward to, as our

next campaign. This will lock in our tribesmen.

(2) Chief card promotion

1. Tribal VIP membership card for online sales, that is, the chief upgrade card. Chief upgrade through each consumption. In order to stimulate consumers to achieve the effect of locking customers.

2. Like holding the chief card of xxx from time to time to send some tribal gifts, such as rich ethnic characteristics of the small jewelry, or late in our store homemade gifts and so on.

3. At the same time, we will give our annual tribal chiefs to make photobooks, supply tribal Gerry to other consumers to appreciate the honor given to old customers, but also at the same time to promote our brand.

Ten future prospects

After the launch of the above group purchase activities, we have achieved the desired goal, will be xxx into a fashionable youth leisure and entertainment after the small tribe. We will also expand in the following areas:

A. To our city's various small and medium-sized companies to launch our party packages, for their employees to provide a pleasant communication platform and release the pressure of the entertainment space.

B. A special dating party for the elderly, so that xxx is not only loved by fashionable young people, but also let our lovely old people regain their youth again.

The above is the whole content of the bar western restaurant network marketing program, this network marketing plan is very comprehensive, I hope it is useful to you. If you still want to know more about the network marketing program, please continue to browse the other contents of this column, I believe there is always a suitable for you.

restaurant marketing plan Part 4

First, the activity time

XX June 20 to August 31

Second, dining standards

518 yuan / seat 668 yuan / seat 888 yuan / seat

Three.

2, teahouse hall minimum consumption standard of 10 yuan / person, private room 60 yuan / 6 small time; double machine hemp 80 yuan / 6 small time; tea free.

3, guest rooms: a one-time consumption of more than 3,000 yuan to give a standard room a night; consumption of more than 5,000 yuan to give a digital room a night; activities during the period with a student card and teacher's certificate to stay can enjoy the ordinary standard room 188 yuan / room night, ordinary single room 168 yuan / room night discount.

4, more than 5 seats in the city free round-trip transportation, free background plate stickers, signage.

Activity Background

Winter solstice dumpling is a traditional custom in many parts of China, the new session of the Federation of social organizations unknowingly went through the stormy half a year, in which we experienced a number of activities together in the past six months. Finally, the winter solstice has arrived, and it's time for us to sit down as a family and feel the warmth of the winter.

The purpose of the activity

We hope that through this activity, we can make the people of the Federation who have been tired for a semester feel a touch of warmth in this cold winter. At the same time to promote the exchange of social people, enhance the friendship between students, enhance the cohesion of the Federation, and further cultivate students unity and cooperation. The spirit of unity and cooperation is further cultivated.

3: Theme: Winter Solstice - We are together

4: Objects: All members of the Federation of New Campus Associations.

V: Activity time: December 21, 20xx, 6:30-8:30 pm.

VI: Activity location: Outreach Department is responsible for contacting the restaurant or small restaurant.

VII: Activities

(1) Dumpling making (2) Dumpling making contest (3) Dumpling eating

VIII: Activity flow

Pre-activity

1) The Outreach Department is responsible for contacting the activity venue.

2) The office is responsible for sending FMS notification and counting the number of people present at the event.

3) The publicity department will publish a publicity board to publicize the event.

4) Each participant pays 10 dollars (to cover the cost of making dumplings).

5) One or two hosts from the publicity department, one referee from each department, and the president of the social union as the chief judge.

6) The Organization Department is responsible for dividing the seats of each department in the restaurant.

7) The Discipline Department will buy the prizes before Tuesday.

The middle of the event

1) Each department as a group arrived at the event venue at 6:30 on December 21st and took their seats in an orderly manner.

2) The Organization Department was responsible for arranging the seating of the staff of each department.

3) The Discipline and Inspection Department will do the head count.

4) After the number of people arrived to start the dough and other tools. 5) The host makes a speech.

6) Chairman's speech, announcing the start of the winter solstice dumpling wrapping. (No one is allowed to start making dumplings until the announcement is made).

7) The activities department is responsible for reserving supplies for the competition.

8) After 50 minutes of dumpling wrapping, the wrapped dumplings will be delivered to the kitchen (after all dumplings have been wrapped) (50 minutes).

9) The host makes a speech and announces the dumpling contest.

10)Announcement of the rules of the rolling competition by the chief judge followed by the announcement of the start of the competition when the players of each group and each judge are in place, and each group starts the competition.

11) The group with the highest number of dumplings within 10 minutes wins.

12) The chief judge will announce the competition.

13) The host invites the bureau to present awards to the winning departments.

14) The winning department will punish the losing department minister.

15) Dumplings are served and each department eats the dumplings and communicates with each other.

16)End of the dumplings.

Late in the event

1)Each department is responsible for cleaning up the debris on their own place. 2)When the venue is clean, the disciplinary department will accept it and then each department will leave the venue.

3) The Outreach Department will return the venue.

Nine: Note

1) In the process of the game, all personnel pay attention to the site order and safety. (Ministers are responsible for this.) 2) During the process of making dumplings, all the people should not make too much noise, sprinkle flour everywhere, and waste food.

3) If there are not enough rolling pins, the Organization Department will be responsible for purchasing enough rolling pins. 4) The number of people in the event is large and the place is small, so please pay attention to the safety of all the people in the whole process of the event. 5) Be hygienic and wash your hands before making dumplings. 6) Be on time for the event.

7)All the members of the Federation should pay attention to maintain a good image during the activities. 8)Punishments are moderate and rules are set.

10: Competition Rules

1) Each department sends two competent personnel to participate in the competition, respectively responsible for rolling out the dough and wrapping the dumplings, in the stipulated time the dumplings wrapped in the quality of the situation in the case of a large number of the group won. The winning group will be rewarded by all the staff of their department.

2) The officers will voluntarily be assigned to a department before the competition and will be rewarded or penalized by that department. 3) The referee from each department is responsible for the next group in his/her group number, and the referee from the last group is responsible for the first group.

4) The game grouping: the first group of the Office, the second group of the Propaganda Department, the third group of the Department of Discipline Inspection, the fourth group of the Organization Department, the fifth group of the Department of Activities, the sixth group of the Editorial Department, the seventh group of the Outreach Team.

5)Reward: the top three departments won the total score, corresponding to the departments were given a neutral pen. 6) Penalty: the first place department to penalize the seventh place department minister, the second place department to penalize the sixth place department minister. The third-place finisher penalizes the fifth-place finisher.

XI: The work of each department in this activity.

Presidency: out of a presidential judgment, the President's speech, the Presidency awards.

Outreach Department: responsible for the contact of the event venue, responsible for returning the venue after the event. Editorial Department: responsible for the collection of photos. Office: responsible for the collection of fees before the event. Organization Department: the division of seats, the purchase of prizes.

Discipline Department: Responsible for the number of people present and the venue's continuous and acceptance of the venue after the activity. Propaganda team: responsible for the activities before the start of the personnel arrangements for, out of one to two hosts. Activity Department: the planning of activities, reserved items for the game.

Note: Ministers are responsible for the work of each department.

Restaurant marketing program Part 6

Activity purpose: to enhance the restaurant turnover, enhance the visibility of the restaurant

Activity location: Hall

Activity time: November 11, 20xx

Activity background: this year's bachelor's day is also exceptionally attention, more and more bachelors in society, want to swing the stick of the state of life, because our restaurant to launch the bachelor's day activities to meet the needs of the bachelors, and to meet the demand of the bachelors. Activities to meet the needs of the bachelor, to avoid the next bachelor's day bachelor.

Activities:

1, the night of the event two men and women pass, free one. Minimum spending needs to be 150 yuan. Time in the day 7:00 to 23:00

2, with the receipt of the bill, to participate in the carousel, (prizes designed with roses, dolls, beautiful small gifts)

Activity publicity:

1, the first floor entrance to the large-scale posters, the store K display racks of 3, elevator small posters of 4;

2, the planning department of the marketing unit of the X-racks 13, posters of different specifications of the 3

Publicity content: (SMS, display racks, web)

Let the Hanukkah to hell, two men and women line, one free.

Act fast and say goodbye to your singleness at Flower Rong Restaurant!

11.11, to give you the opportunity to find another "half" of the single!

Program 2:

November 11th, if no one take care of, that is a day that is not in the four six children; but if you say it is a bachelor's day, everyone will be a heartfelt smile: Oh, yes, there is no other day than this day is more graphic, more apt. Hanukkah this is not earth and foreign holidays, but also by the catering industry stared, restaurants have launched activities to celebrate this popular holiday among young people.

Hanukkah 11 package

Activity points: as the name suggests, this package is composed entirely of 11, for those who show off the type of light is a good idea. 11 bachelor to eat together, you must be in the restaurant's 11 box, enter the door to take the 11 newspaper, with 11 sets of utensils, eat 11 dishes, drink 11 cups of beverages. Each dish must conform to the number 11, e.g., 11 kebabs, 11 tetrazzini balls. The meal is to last 1 hour and 1 minute. The napkins used have to have a Hanukkah-related declaration on them. The restaurant also has to select 11 bachelor love songs for Hanukkah as background music.

Hanukkah barbecue party

Activity points: 11 single young men, 11 single young women, decent features, able-bodied, have stable jobs and income, no legal or non-legal partner. The activities include barbecue, untying, hoop dance, chorus, two-person three-legged race, calling out to the blind, couple painting, walking and chatting (group competition, and the team that falls behind in the end will be subjected to a mysterious big punishment). Each person has 1 chicken wing, 1 sausage, 1 sweet potato, 1 stick of corn, 1 eggplant, 1 banana, a loaf of bread and a bottle of water. Big eaters bring their own hearty lunch or BBQ ingredients.

"Blindness" flash mob + themed dating party

Activity highlights: the restaurant issued a number plate for each of the participating bachelors, and each number plate is divided into two kinds of bare and bright. The activity starts with the same number plate of light and bright to form a team to do imitation flash mob game. Those who match the number will be given a tag of leftover fighters, those who don't match well will be reunited, and everyone will find Guang Guang and Ming Ming in a duel until the end of the duel. In the end, everyone enjoys the package together.