Floor building materials market research report

With the improvement of people's living standards and quality of life, interior decoration has become today's consumer fashion, as one of the main flooring materials of laminate wood flooring, is elegant and generous color, quick and easy to install, easy and convenient maintenance and other superior performance, favored by consumers. To this end, the following is my research report for you to organize the floor building materials market related content, welcome to refer to.

Floor building materials market research report a

In recent years, with the ? Internet +? With the surge of the tide and market environment changes, traditional home building materials stores generally feel squeezed from the e-commerce, and even frequent shop store closure tide, the market has sung the trend of the decline of the store. However, industry sources believe that despite the rapid development of home building materials e-commerce, but the overall market share of less than 10%, the mainstream trend of the home building materials market is still dominated by brick-and-mortar stores. Specific analysis, please see below:

It is understood that in recent years, the traditional building materials and home furnishing stores frequently caught in the development of difficult conditions, in 2012, Red Star Macalline closed the largest flagship store in Guangzhou, in 2013, the Oriental Homeland to apply for bankruptcy, while the home building materials retailer Baianju in China is the performance of the six consecutive years of bright red light losses, stores around the withdrawal of tenants into the store, the rate of increase in the rate of empty stores, shut down and other dilemmas. At the same time, home electric business but continuous fire, 2014 double 11 home building materials brand 5 sales exceeded 100 million yuan, Sofia closet with the help of e-commerce platform sales exceeded 180 million yuan, and with the rapid development of e-commerce brand Lin's wood is last year's double 11 to 330 million yuan to let the industry to see the home building materials market's huge prospects, research shows that in 2014 the building materials and home furnishing industry The overall size of the building materials and home furnishing industry reached 407.9 billion yuan, how to use new channels and new means to enhance sales and market competitiveness has become the lifeblood of every brand dealer survival.

? Home building materials industry is a low-frequency, high-consumption industry, although the current high-speed development of e-commerce so that offline stores feel the pressure, but even if e-commerce develops very quickly, collectively accounted for less than 10% market share, we have always believed that the home building materials industry offline will still be our mainstream. Deng Yanping, chairman of the board of directors of the e-household network, said that in its view, the store is the main body of the connection brand, service, experience, etc., the store is still the core of the entire home furnishing ecosystem with the help of the ? Internet +? to realize the o2o store business way is still the top priority to seize the market share. At the launch ceremony, e-house network and store network to start the store business strategy financing, aimed at using Internet thinking to help home building materials entity dealers to open up online channels. More home building materials industry latest related information, please refer to the China Report Hall released the 2015-2020 building materials and home furnishing industry market price topic depth research and future development trend research and forecast report.

At the conference, home? Local remodeling, secondary renovation? also became the focus of attention. It is understood that Guangzhou is the highest proportion of hardcover housing in the country, more and more living in 5 to 12 years of hardcover housing community one after another more and more small problems of home life, this year 6 ~ August, "Information Times" in Guangzhou 11 streets 12 communities to carry out ? Happiness to knock on the door of the first community benefit line? Activities for hundreds of residents to provide home maintenance 7 free services, access to community residents, and on August 8 ~ 9 held? The first e-room home decoration exhibition was held on August 8-9, inviting more than 120 famous building materials. , inviting more than 120 well-known building materials, furniture and home appliance brands to provide free service registration, preferential home products and secondary decoration solutions. The exhibition*** attracted 21,362 visits from the public and the amount of home appliances purchased amounted to 52.75 million yuan. The conference, 12.12 second season of happiness to knock? Home furnishing exhibition officially launched investment.

2016 home building materials market development trend?What are the three major development opportunities for China's furniture industry in 2016

For the development situation of the entire home building materials market in 2016, China National Furniture Association Chairman Zhu Changling said that in 2016, China's furniture industry will have three major development opportunities:

The first one is the construction of new urbanization.

China's urbanization construction reached 50%, but 750 million people living in the city, there are 250 million migrant workers have not yet entered the city, this group of people to join the city, the furniture industry is a potential market.

The second is the transformation of shantytowns.

At present, there are still 100 million urban shantytown residents. The country is expected to complete the transformation of 15 million housing units by 2017, which is a big business opportunity for the furniture market.

Third, the state proposed to liberalize the fertility policy of two children.

The increase in population will promote the rise in demand for furniture consumption; in the future, after 80, 90 after entering the peak marriage, home consumption has spawned a new demand; to 2020 to achieve the income of urban and rural residents than the doubling of 2010, which will stimulate a new consumer power, driven by the continued sale of furniture products. And about the direction of efforts of flooring enterprises, Zhu Changling also gave a few comments:

First of all, we must adhere to the transformation and upgrading.

To win the development of enterprises, we must through scientific and technological innovation, product innovation, marketing innovation, enhance the core competitiveness of the brand, and continue to enhance the added value of the brand, expanding the brand influence, and then promote the sustainable and stable healthy development of the brand enterprise.

Secondly, we should continue to improve the management level.

Furniture enterprise managers should gradually achieve a high degree of integration of industrialization and information technology, the application of modern technology for information technology, institutionalized management, the use of specialized production, the use of modern technology to transform traditional industries, the implementation of the concept of energy saving and emission reduction, reduce resource consumption and improve the utilization of resources.

In addition, to enhance the concentration of the industry.

To carry out industrial restructuring in the furniture industry, to solve the problem of serious product homogenization, overcapacity, through mergers and acquisitions between enterprises, to enhance industry concentration, eliminating poor product quality, low operating efficiency of backward production capacity; in addition to continue to adhere to the unshakeable export, occupy the market, enhance the level of China's furniture.

In the furniture industry, these directions can give help to the strategic direction of the enterprise development, which also has a good role in guiding the flooring business. The downturn in the market environment makes it necessary for flooring companies to analyze the situation, in this industry context, the only way for companies to find the right direction, in order to continue to develop in the market.

Flooring building materials market research report II

First, overview:

Survey object: Mawangdui Ceramic Building Materials City, Sanxiang Nanhu Light Stone City, East Station Stone City, Red Star Building Materials Market, Xilong Stone City, Tulip Building Materials Market, Duck Shop stone processing, warehousing bases and so on.

Survey content: the profile of the building materials market, including geographic location, transportation conditions, market planning and construction, business conditions, development trends, merchant information, industry information.

Purpose of the survey: to understand the Changsha area's current stone wholesale market construction is perfect, there is no demand for the development of new wholesale markets, the development of stone (building materials) wholesale market in the West River to do the prediction and argumentation of the prospects for the development of my project to do an objective feasibility analysis.

Research methods: field visits, in-depth interviews, tracking and mapping, visiting relevant customer groups, checking newspapers and magazines, network information, as well as information and data provided by relevant functional departments.

Second, the main stone market profile:

2.1, Mawangdui Building Materials and Ceramics City

Mawangdui Ceramics and Building Materials City, located in Furong District, Changsha City, Yuanda Road and North Mars Road Interchange, adjacent to the Mawangdui vegetable wholesale market, Mawangdui fruit

wholesale market, Mawangdui auto parts market, Hancheng farmers market resources to share, **** The same development, creating a strong business atmosphere in the region. Mawangdui ceramic building materials city was built in January 2000, in February 2003, the full public business. Building materials city by the Furong District government organization Hunan Heng Guang, Taiyu, the new Dayu, Mawangdui Real Estate Development Co., Ltd. four-party joint development and operation, planning to use the land area of 500 acres. At present, the market is in accordance with the unified thinking, unified management, unified planning, unified style, unified layout? Five unified? Program planning and construction, and by the Mawangdui Street Office set up a management committee, unified management of the market. It is Furong District in accordance with ? Xiwendong City? planning layout, the implementation of? Three industries to establish the district? strategy to accelerate the expansion of professional market groups to improve the quality of the major initiatives.

Mawangdui building materials market is based in Hunan, radiation in the south of the large-scale ceramic building materials professional market? Investment of 1 billion yuan RMB, building area of 450,000 square meters, including 110,000 square meters of commercial stores, storage warehouses 20,000 square meters, 20,000 square meters of commercial buildings, public **** facilities land 3,000 square meters. The average annual sales of the market is RMB 1 billion.

So far, the market has 1100 operators, divided into 10 professional building materials area: ceramic sanitary ware area, lighting fabric area, stone area, hardware plumbing area, electrician electric material area, security door area, paint glass area, aluminum stainless steel area, kitchen cabinets area, wood industry area. The building materials area not only has a wide range of varieties, but also has high, medium and low-grade brands at home and abroad, which can meet the needs of different levels of people's home decoration. The trade road is 36 meters wide and 800 meters long, mainly engaged in ceramic sanitary ware.

Mawangdui stone area is distributed in the northwest corner of the market and the northeast corner, and part of the market is distributed in the old stone area. According to statistics ceramic building materials city of the new market has 95 households. The old market has 33 households. The new market stone is mainly distributed in the C16C3C7C19C18C9D2-D9 and Mawangdui Middle School, all the facades of the D area.

The building of Mawangdui Stone City is a five-story pattern, the first floor for the facade, the upper floors for the housing area. Each facade is 4.2*12M, and there are 15 facades in each building. The frontage of Mawangdui Middle School is designed as a storefront along the wall of the middle school, which is purely a frontage without housing. The area of the store is about 45 square meters. Middle school storefront stone operators have 15 households. The rent of the store in the stone city of Mawangdui building materials market is: 40-100 yuan/square meter. Different stores rent situation is different. One of the old market pattern is stores and processing area together, a few days ago there are only 28 stores. Stone customers and the market management signed a contract is a 3-year contract.

The market operation is mainly wholesale, the current source of goods mainly from Fujian, Guangdong, Guangxi, Sichuan and so on. The main mode of freight transportation is by road. Stone in the operators are mainly based on Fujian people, and Hengyang, Guangzhou people.

Advantages:

1, the east of the city has a large flow of people, densely populated, the market is in good operating condition.

2, the market is more standardized, high visibility, in the building materials market has a certain influence.

3, the market management is perfect, the market environment is superior.

4, the distance from the major stone markets in Hedong is relatively close, making the stone market is more centralized, so that there is a corresponding concentration of customers.

5, the radiation is relatively wide? Changsha, Zhuzhou, Xiangtan, southeast Hunan.

Weaknesses:

1, Mawangdui market is in Changsha City, Changsha, by the second ring road, with the specification of the urban area, large trucks can not come into the city will bring inconvenience to the merchants into the goods, affecting the business, but also to the city's traffic has brought pressure.

2, Mawangdui market warehouses have been demolished, so the major merchants are facing a situation where there is no place to put the goods, i.e., storage difficulties. Some merchants are very close to the market where there are warehouses, but the rent is very expensive. Some merchants have warehouses far away from the market, making it not very convenient to ship.

3, the market is facing the possibility of relocation at any time, making the tenants are not very stable.

4, the market has an aging trend, the demand for frontage can not meet the needs of merchants. The road between the facade is narrow, which affects other people's business when loading and unloading goods, and the height of the facade

is not enough.

5, the market hardware facilities can not catch up with the needs of the modern market.

6, stone processing area will cause noise and air pollution to the city.

Merchant's opinion Summary:

Many Fujian merchants recognize our market, but also optimistic about the future development advantages of Wangcheng. Very supportive of the establishment of a large stone market. Fujian new Shunxing stone boss talked to us, they are really hoping that a strong company can really integrate the stone market in Changsha, currently compared with the stone market in other cities Hunan market is the most imperfect market. All markets are not standardized, and the distribution of the more fragmented. Now the Mawangdui building materials market has been unable to meet their needs. Plus the urban area for truck control seriously affect their business. Therefore, they are now also eager to have a more modern stone market.

I hope we can have a set of perfect supporting facilities, mainly including the warehouse and processing area. For the warehouse requirements hope that the height can reach 7 meters high, the warehouse area is best to have 300-500 square feet. There can be professional loading and unloading equipment, containers can be free to go out of the warehouse, which can save a large amount of loading and unloading costs. For the construction of the main road in the park can reach 6 lanes, the door to the front of the construction of 16 meters.

2.2, Sanshon South Lake Stone City Sanshon South Lake Stone City opened in September 1996, is located in the Evening News Avenue and the intersection of the Second Ring Road, Changsha's existing stone market in the earliest operation of the stone market. It is managed by Nanhu Community Committee. Stone area is located in the south side of the market, covers an area of about 10,000 square meters, about 150 stone merchants, the market front area between 45-80 square meters, and most of the 45 square meters or so, warehouses, processing sites are also some in the market inside, but the area is small, its warehouses and processing sites are still mainly concentrated in the duck store, the rent of the frontage is about 55 yuan, the rent of warehouses is around $ 18; due to the market construction Time early, the planning is relatively simple, the living support area is narrow, the front of the main road is tiled, can not live, behind the bungalow, can live, but the number can not meet the needs of existing stone merchants, the road area is narrow, only about 12 meters, the market as a whole feels more cluttered.

Advantages:

1 , the market has been operating for a long time, in the industry, consumer groups, high visibility, has been occupying half of the Changsha stone market share.

2, Sanxiang market is a comprehensive building materials market, all kinds of building materials products, stone market brings more people, business flow, is the source of power for the continued development of Sanxiang stone area.

3, large scale, many stores, complete products.

4, near the railway station business circle, real estate development is hot, stone demand.

Disadvantages:

1, the market has caused a certain amount of pollution to the surrounding environment (noise, dust), and with the increase in traffic pressure within the second ring road in Changsha, such as stone to the highway transportation to bring serious pressure on the industry is likely to be forced to demolition. At present, the Changsha municipal government has issued a second ring road before 12:00 at night can not enter the large trucks of the order. This may be the best opportunity for our stone market construction project.

2, frontage, warehousing, processing facilities, supporting the lack of land, resulting in some stone merchants are forced to reduce the scale of operations; 3, the market road is also relatively narrow, loading and unloading of goods and for the inconvenience.

Summary of customer intentions:

Due to the many unfavorable factors in the Sanxiang stone market, the existing merchants in the operation of the business is greatly restricted, the development of space is not large, so the market operation of the status quo is also somewhat dissatisfied, they hope that there is a more complete market, in terms of transportation, warehousing to meet their needs. However, it is necessary to the vast majority of the entire market merchants collectively for relocation to work, otherwise the market is divided into two, the new market in terms of market share will be difficult to overtake the old market, the market share is small. The biggest impact on the stone market or scale, visibility and other factors.

2.3, East Station Stone City

East Station Stone City is located 1000 meters north of the East Bus Station, the stone city was built and opened in 2008, is a joint venture of several stone customers in the industry, the development of the land is rented, the lease period of 8 years, and the Sheng stone, Yongdexing stone is the main investor. Market probably more than 40 stone merchants, mainly merchants in Fujian; facade area of 40-80 square meters, the rent of 25 yuan per square meter or so, the lease period of a contract for 3 years, the road width of about 16 meters, there are 6 large stone processing plant; store decoration is better, commercial and residential, neatly planned. As just relocated here, the scale is also relatively small, now the business situation is not good, the market business is relatively cold, individual customers have begun to transfer the facade. But the market is likely to expand the business area in the future, and Xilong stone market docking.

Flooring building materials market research report III

First, the Changsha City stone market is in a stage of transition between the old and new markets, the old market due to the small size, unreasonable planning, transportation constraints and other factors, unable to meet the market's business needs (many stone operators did not find a good place to do business), but also caused dissatisfaction with the market internal merchants. Construction of a perfect stone wholesale market can not be delayed;

Second, the new building materials market is currently the direction of the development of the East Bus Station, a line of Yuanda Road, the region is close to the Beijing-Zhuhai Expressway, there is a certain degree of traffic advantage, and the urban area is also fully integrated. In recent years, the development of the East Coast building materials, East Station Stone City, Xilong Stone City, Dahan ceramic building materials city are concentrated in this area. In Wangcheng County, Dingzhen construction of large-scale building materials wholesale market is a bold construction concept, in the history of building materials market development and construction of significance;

Third, the development and construction of building materials market competition is fierce, Xilong Stone City, Dahan ceramic building materials market. Dahan opening soon, the investment process faster than us; Xilong Stone City has a clear advantage in investment in customer resources.

Fourth, with the development of urban construction in Changsha, especially in the context of the integration of ChangZhuTan, the construction of the West River, Changsha, there is still a lot of room for growth in demand for stone, Changsha stone merchants will be more and more, the demand for stone market will also increase.

To sum up the above four conclusions, the development trend of Changsha calls for a large-scale, high standard, far planning, set stone trading, warehousing, processing, display and other supporting in one of the birth of a comprehensive stone base. New professional stone market is ripe for the formation of the time, the key is how to grasp the opportunity to come.

However, opportunities and competition coexist, in the commercial development of Hedong far prioritized in Wangcheng, the business atmosphere, market support have matured, the public and businessmen? The concept of "West and East" is still deep-rooted. The concept is still y rooted in a variety of factors such as orientation, in the East Station - East Bank - Lupin Science and Technology Park, around the Beijing-Zhuhai Highway area gradually formed a building materials market group of East (which includes the East Station Stone City, Xilong Stone City, Ruixiang Ceramics City, the East Bank Building Materials Market, Dahan Building Materials City). East Station Stone City and Xilong Stone City close, mutually support the formation of stone area effect. In a certain period of time to absorb the transfer and expansion of stone, short-term relief of the old stone market of various pressures. This for the near future? Xifen Dongcheng? Effect of the formation of competitors.

In the competition of opportunities and challenges, how to win? How to survive and develop? In short, according to the current market research situation analysis, the project must be fast (speed to win), accurate (professional positioning planning), ruthless (scale monopoly) to seize the opportunity to pre-empt the enemy, to do a large-scale, to create brand influence, and take the road to create a new model of stone in Changsha.